At what stage of your life would you choose a B-Class car? I think the answer of most people will be that after starting a family, the image of B-class cars with comfortable home, mature and stable has long been deeply rooted in the hearts of the people. However, as the automobile consumer market becomes younger and younger, the demand for car purchases is becoming more and more diverse, and while pursuing comfort, sports fun is also essential. At this time, in the domestic B-class car market, which generally compromised on comfort, there was a different model - a new generation of Mondeo.
On April 13, Changan Ford's new generation of Mondeo was officially listed, the official guidance price was 159,800 yuan - 216,800 yuan, B+ level positioning, the whole series of standard 2.0T + 8AT, 6.5 seconds to break 100, the starting price of less than 160,000 yuan, can't help but sigh Changan Ford turned over is expected!
Design, intelligence embrace innovation
Sneaky coupe bodies, respiring dragon scale grilles, concealed door handles, penetrating dynamic taillights, and breakout traditional split headlight designs have always been the exclusive designs of new power brands, all of which have appeared on the new generation of Mondeo. But at the same time, the muscular side lines incorporate Ford's traditional American design concepts, so that the whole car does not look too innovative.
If the exterior of the new generation of Mondeo is still somewhat restrained, then its interior can be called a complete release of itself.
As we all know, with the continuous development of intelligent cars, Chinese consumers' love for large screens has reached a new height, it seems that the larger the screen, the more intelligent it represents in the minds of consumers.
As a result, in addition to the lowest model, the new generation of Mondeo is equipped with a 1.1-meter display, with a size of up to 27 inches, and the central control screen is directly extended to the co-driver. Not only that, this screen also has a high screen ratio, coupled with the resolution of 4032 * 756 and 4K picture quality, not to mention how practical, the visual impact is still quite strong, not to mention the level of intelligence of the new car is not weak.
The car machine system is equipped with the SYNC+2.0 system jointly developed by Baidu and Ford, which is fully based on the localization of Chinese user needs, has semantic understanding ability, can distinguish more than 70 kinds of vertical semantics, and the degree of intelligence is already one of the more prominent in the joint venture brand.
Leapfrogging and inheritance
As a joint venture brand model, the core competitive advantage of the new generation of Mondeo is still in terms of brand heritage, in fact, since the second generation of Ford Mondeo entered China, this car has attracted great market attention with its excellent power level. In the third generation of the Mondeo-Zhisheng, the design is younger, and it has also been lengthened, bringing a cross-level body size and space performance, which is loved by the majority of consumers. The fourth-generation Ford Mondeo relied on Ford's sports essence and fashion design to become the first middle and high-end sedan on the market to move towards sports and rejuvenation.
Today's new generation of Mondeo will further enlarge the advantages of leapfrogging and inheritance, first of all, in terms of body size, compared with the previous generation of models, the length of the car is close to 5 meters, the wheelbase is close to 3 meters, specifically 2945mm, so its interior space performance is enough to compete with the level of mainstream luxury C-class cars.
As for power, the all-new Mondeo series is powered by Ford's 2.0T EcoBoost four-cylinder turbocharged engine, which has a maximum power of 175kW/5500rpm and a maximum torque of 376 Nm. The matching gearbox has also been fully upgraded from the previous generation of 6AT to the new 8AT, which can not only achieve 6.5 seconds to break the hundred, but also the overall performance is quite eye-catching in the same level.
It is worth mentioning that the suspension of the new car did not continue the highly evaluated overall connecting rod rear suspension on the previous generation of models, but adopted the mainstream SLA structure of the same level, but in order to show sincerity, the new car is still in the front suspension under the control arm and the front and rear suspension steering knuckles using aluminum alloy materials, coupled with up to 0.597 axle length ratio and high rigidity body of high-strength steel accounting for nearly 50%, the new generation of Mondeo's handling stability and comfort are still quite advantageous in the same level.
Can you dominate the B+ market?
So as Changan Ford's most powerful turnaround, what level is the new generation of Mondeo in the same market? Brother Reel listed several mainstream B+ models of the same class for comparative analysis, including Toyota Asian Dragon, Volkswagen Passat and Buick LaCrosse.
First of all, from the perspective of size, Buick LaCrosse has become the longest of the four cars with a body length of more than 5 meters, but from other data, the new generation of Mondeo has obvious advantages, especially in terms of wheelbase, which has a large distance from several other cars.
From the perspective of power, it seems that the relatively considerable only Buick LaCrosse's 2.0T+9AT powertrain, but in terms of performance parameters, the new generation of Mondeo is still ahead, and the latter's fuel label is No. 92 gasoline, the overall cost of the car is lower, and it is more in line with the needs of young consumer groups.
Judging from the configuration of the same price model, the new generation of Mondeo is also the most sincere one, the new generation of Co-Pilot360 Intelligent Driving Assistance System is fully functional, which can achieve L2+ level intelligent driving. In addition, the new generation of Mondeo is equipped with a 1.1-meter large screen, gesture control, facial recognition and other technological configurations, which are also unique to the joint venture models of the same class.
Overall, the strength of the new generation of Mondeo in all aspects is quite outstanding, and the cost performance is not even inferior to domestic brand models.
It seems that low-price and high-end ratios have never been the development route of joint venture car brands, but in the face of today's fiercely competitive stock market, joint venture brands have to show full sincerity to impress consumers. Just like the new generation of Mondeo, it not only brings the size and power configuration of the leapfrog level, but also actively innovates, embraces intelligence, and is at the forefront of the new era. It is worth mentioning that with the listing of a new generation of Mondeo, Changan Ford also launched a "lifetime warranty of parts" service for the whole car series, covering engines, transmissions, displays, air conditioning systems, glass, rearview mirrors, grilles, condensers, etc. It can be seen that Changan Ford is going to make a foot, which was originally a gorgeous turnaround.