Written in the front: the models on the car market, a car has many series, less than 200,000 models, basically every 20,000, the version will be different. You just need to find the version that suits you, as for adding 20,000 to buy a higher-level version is no longer necessary, because this is added, and finally found that it is still the best match.
Of course, the so-called plus twenty thousand here does not mean that you will buy a low-end model, or that Corolla may add twenty thousand to buy Buick Regal, so that you will not buy Corolla. Although the Corolla is an A-class car, the configuration is very perfect, and the retention rate is high, although Regal is a B-class car, but buick reputation and Toyota are definitely inferior, and the retention rate is also a problem. Therefore, many times, we still buy cars according to our own needs, rather than other people's suggestions of "add 20,000 to buy another one..."
Since the car is a commodity, there must be a variety of options. After more than a hundred years of development, the car has gradually developed from the earliest single brand and single style to dozens of hundreds of brands, cars, MPVs, SUVs, sports cars and other styles, and there are prices from the lowest tens of thousands to millions and tens of millions, which can be said to give consumers a huge choice space.
Then, as far as a single brand and a single model are concerned, there are also different choices. When buying a car, the sales consultant may recommend different model configurations for you, of course, the price is also different. When buying a car, in addition to sales consultants, the suggestions of family and friends around you will often make you lose your mind: add another twenty thousand, buy a medium match; add another twenty thousand, buy a high match... So, adding another twenty thousand, is it useful or useless?
In the editor's view, this "twenty thousand and twenty thousand" is really useless, and it is not shallow. Of course, we can't say that the increased configuration of the 20,000 purchases is useless, and consumers naturally have the right to choose their favorite goods.
Xiaobian to take their own example, in 2018, Xiaobian intends to buy a Buick GL8, the year of the GL8 25S model, which is divided into low, medium and high three versions, each version of the difference is basically about 20,000 yuan.
The low-end version is also commonly known as the "beggar in the beggar", no skylight, no leather seat, no electric door... These configurations are available in the middle version, so what about the high-end version? Not only has leather seats, electric doors, sunroofs, LED headlights, daytime running lights, and some entertainment equipment, but in the end, Xiaobian still chose the lowest version. Are these dazzling configurations useful or useless? When did this arise?
After entering the millennium, major joint venture brands are competing for strength, and we see a large number of car companies and models that were active in that era: Buick Kaiyue, Honda CR-V, Toyota Corolla, Ford Focus... It was also at this time that there were gradually options for different configurations of the same model, and the price also varied slightly.
In the case of that year, the sunroof was an important mark-up option, followed by luggage racks, alloy wheels and entertainment configurations. Fast forward to the blink of an eye, more than 20 years later, today's mark-up projects, in addition to the skylight, luggage rack and other traditional favorite projects, there are electric trunks/tailgates, leather seats, larger wheels, steering wheel heating, anti-glare rearview mirrors and so on.
However, are these markup options really practical? As the saying goes, "existence is reasonable", of course, this is also based on the preferences and use scenarios of each car owner.
Take the skylight for example, people who do not smoke think that the role is very small, smokers think that the role is very large, in addition, in some cities in the south of the mainland, there will be a plum rainy season every year, at this time the use of the skylight scene is not much, you say that the skylight is useful or useless?
Taking steering wheel heating and seat heating/ventilation as an example, many northern cities on the mainland have cold winters, and the emergence of these two functions can be called "artifacts", especially for countless female compatriots.
Speaking of leather seats, with or without them, how much difference is there? Of course, this still depends on the silver in the hand and personal cognition. Take today's car, let's take the current very popular GAC Toyota Race as an example, its markup items are some chrome door handles, electric door sensors, luggage racks, advanced sound systems and so on.
We have to say that these options will undoubtedly increase the luxury and driving experience of our vehicles, bringing more convenience and safety to our travel.
There is also an interesting phenomenon. In some countries in Europe and the United States, people do not seem to care much about whether there is a sunroof and leather seats, and most of the cars are "beggar versions", which is different from the situation on the mainland. It's not surprising to think that every country has different cultural differences and people's lifestyles are very different.
After all, the car is a commodity, after all, the car dealer selling the car is a commercial behavior, since it is a commercial behavior, then it is bound to try its best to maximize the interests. As for whether to add another twenty thousand, it is still a rational decision.