Is the new Generation Ford Mondeo a spoiler? At least four or five years ago, the starting price of the joint venture brand mid-level sedan was less than 160,000 yuan, which was unbelievable. But now it is indeed brought to us by Ford Mondeo.
Many riders do not have a very clear understanding of the price lethality of The Ford Mondeo, we may wish to make a comparison here. The first is the most inexpensive joint venture brand mid-level car that can be bought at the actual landing price, Chevrolet Mai Ruibao, and its starting price is still 164,900. The starting price of Japanese mid-level cars such as toyota camry and Honda Accord is much more expensive than that of Ford Mondeo.
In addition, ford mondeo is also very advantageous in configuration, it can be said that the price is low, but the quality is not low. To sum up, it is this car, whether it is the appearance and model configuration and the space inside the car, it has given a very sufficient sincerity. Combined with exaggerated prices, it is inevitable that it will not be crazy. Therefore, at present, the market attention of Ford Mondeo is very high, and it is indeed valuable for American brands that have been somewhat expired.
So, as a spoiler, will Ford Mondeo affect the market share of Toyota Camry and Honda Accord?
The answer is very obvious, and the flatbread feels that it will not. The reason is actually very simple, just like the price after the actual discount of Chevrolet Maribor and Buick Regal, but many riders would rather spend tens of thousands of dollars to choose the Toyota Camry and Honda Accord than look at these American cars.
In other words, that is to say, there is a very obvious gap between car brands today, and in today's cars, consumers buy cars not only focus on price, but also brands are more important choices. The most direct reason behind it is that the domestic automobile market has completed the upgrading, as long as the price does not want quality The era is gone. For many Japanese car consumers, they completely look down on the American brand, no matter the Toyota Camry and Honda Accord landing price is more expensive than these American cars, so 345,000 or more, but still no one will consider these American cars. It's like some people are willing to spend more than 100,000 yuan to choose Lexus, but they are not willing to choose Toyota's similar model.
Therefore, the big cake feels that although Ford Mondeo has the advantage of spoiling the price, it cannot cash in on the current strong Japanese brand to form a big impact. On the contrary, the most affected are chevrolet Maribor, which is also an American brand, and Buick Regal.
For Chevrolet Maribble, it is the main price advantage in itself, but today, this price advantage has been destroyed in front of Ford Mondeo. In addition, compared with Ford Mondeo, Chevrolet Meribao has almost no advantages in interior design and appearance and configuration, and in the future, there seems to be no resistance except to continue to reduce the guidance price or further increase the preferential margin. For Buick Regal, in terms of brand dimension, close to Ford, it will also be directly impacted by the front, and the future market share will be greatly challenged by Ford Mondeo.
However, we still have to thank the Ford Mondeo, because for the riders who are not cold to Japanese cars, they will buy a more cost-effective model. At present, the actual landing price of Chevrolet's Entry Model may be less than 140,000 yuan, and with the continuous pressure of Ford Mondeo, it is likely to further lower the actual threshold of the joint venture brand mid-level car in the future.
Compared with Toyota, Camry and Honda Accord, choosing a U.S. joint venture mid-level car, saving money for a parking space may become the norm.
So, would you be inclined to consider American cars?