In that era when Japanese cars were not welcome, in addition to Volkswagen's Passat and Magotan, Ford Mondeo was undoubtedly a fan in the hearts of many consumers. But after the strong rise of the car on the day, what advantages does Ford Mondeo have?
Not to mention that this car has a face, used for so many years, how many years have not been greatly replaced. Consumers have long been disappointed to the extreme, so the current situation of Ford Mondeo is no wonder, Japanese cars are too strong, can only say that they are too good.
But now, the pre-sale price of the new Ford Mondeo has been directly pulled down to less than 160,000 yuan, which can be said to be the most sincere model in the current joint venture brand mid-level sedan.
So what is the market prospect for Ford Mondeo, who has finally learned to be obedient?
To answer this question, let's first talk about the price, the core competitiveness of the new Ford Mondeo.
As a new replacement model, there must be enough fist products to handle. In addition to the appearance of the completely new, the core competitiveness of the new Ford Mondeo is mainly in the interior and power. The first is the interior, the oversized central control screen, in the mid-level car competitors, absolutely in the leading position, but unfortunately, this super large screen is not configured on the lowest model, and the pre-sale price of the stimulus match is enough to rise by 20,000 yuan. The second core competitiveness is power, compared to competitors, the new Ford Mondeo series of standard 2.0t engine, the same price, larger displacement, can be said to be a very good choice against the Japanese hybrid model.
From the perspective of the product's own strength, Ford Mondeo gave enough sincerity, but the sincerity is still a little bit worse. That is, it is necessary to target the real core target group.
For a weak model like the Ford Mondeo, the price is key, but it is not to seize the price and have everything. Take for example the Ford Mondeo's bad brother model! Di Si Sanbao, the price is enough to have an advantage, but there is no big improvement in sales. In other words, for today's consumers, in addition to the Japanese model, the price of other competing models is low, that is the duty, if your price is not solid enough, then there is no need to continue to talk. But while the price is sincere enough, other aspects must also follow.
So to sum up, today, the price of Ford Mondeo is a good starting point. The most critical thing is whether the real product can follow behind, first of all, the actual sales price proposal can further show sincerity than the pre-sale price of thousands of dollars in the first place. The second is the supply of low-end and medium-sized models, which must be able to keep up and drive the volume, after all, for high-end models, the advantages compared with Japanese competitors are not so obvious. The third point is that if the sales volume is average in the later period, the price reduction is still to reduce the price, and then the price and Chevrolet Mai Ruibao stand on a level, although it is not as strong as the cake of the Japanese car, but the good villains can also grab the cake of Mai Ruibao.
The pre-sale price of the new Ford Mondeo fell below 160,000, the mid-level car market further explored, Mondiobe, Chevrolet, Mai Ruibao are cheaper, and the price of Di Si Sanbao may be difficult to avoid.
If you are not a non-SUV and do not buy, it may be wiser to consider a joint venture brand mid-size sedan at this time.
I don't know if the riders agree with the pie's point of view?