Brother Meow looked at the car sales ranking in March, and FAW-Volkswagen won the March sales championship with 126131, but it was down 40.2% from the 210879 vehicles in the same month last year, of course, with the impact of the Changchun epidemic.
It is gratifying that Changan, BYD, and Geely ranked second, third, and fourth respectively, and the sales of these three independent brands exceeded that of GAC Toyota and SAIC Volkswagen.
At the same time, in the top ten, there is the Great Wall in seventh place and SAIC-GM-Wuling in eighth place. That is to say, in March, the sales volume of manufacturers ranked in the top ten, and self-owned brand cars have accounted for half.
Seeing these data, I can't help but sigh, is the independent brand really going to rise in an all-round way?
Independent brands are cost-effective
Previously, the vehicle of the self-owned brand car with 150,000 yuan can have the configuration of the 250,000-level vehicle of the joint venture car.
150,000 yuan can buy a B-class car of its own brand, but you can only buy a compact car of the joint venture brand.
The joint venture brand is heavily coiled
Nowadays, through the power of independent brands, joint venture brands, especially some second- and third-tier brands, have seen serious internal rolls.
Like Ford Mondeo 2.0T+8AT, such a strong power combination is as low as 159,800 yuan, and it has begun to grab the market with its own brands, and Chevrolet Mai Ruibao 2.0T+9AT is discounted down as long as 151,900 yuan.
Previously, independent brands played through dimensionality reduction, and the joint venture brands were in a bad situation, so that joint venture brands such as Ford, Mazda, Buick, Kia, Chevrolet, etc., could only grab the market that had been taken away by independent brands by increasing the configuration or reducing the price.
The rise of independent brand new energy vehicles
Today, the independent brand new energy vehicles represented by BYD have exceeded 100,000 sales in March. If it is said that the fuel vehicle of its own brand is to seize the market by reducing the dimensionality.
Then BYD is through the curve overtaking strategy, to PK with the joint venture brand.
Like BYD through independent research and development and innovation, DMi super hybrid, blade battery and e platform 3.0 blessing, SOD's Qin, Han, Tang, Song and other dynasty series, and ocean series Dolphin and other models, are warmly sought after by the market.
In March, BYD's sales surpassed THAT's sales of GAC Toyota and FAW Toyota, as well as Shanghai Volkswagen. However, FAW Toyota has been affected by the epidemic in Changchun and Tianjin, and FAW-Volkswagen has also been affected by the epidemic in Changchun.
Of course, BYD also missed a lot of sales due to the lack of previous production capacity. Now that the epidemic situation has improved, FAW-Volkswagen and FAW Toyota are recovering their production capacity.
BYD stopped the production of fuel vehicles, and the production capacity of new energy vehicles began to climb. That is to say, the current Volkswagen, Toyota and BYD will soon be tough under normal production capacity.
summary
It is said that Volkswagen studies China and Toyota studies the world. To be number one in China, or number one in the world, you have to beat Volkswagen and Toyota.
North-South Volkswagen and North-South Toyota have adopted a dual-model strategy in China. That is to say, the sales volume of FAW Toyota and GAC Toyota together must have surpassed our own brands before.
Therefore, it is a long way to go for independent brands to surpass these two joint venture brands.
But Brother Meow believes that as long as the independent brand can boldly innovate and continue to make progress, it will not be long before it surpasses Volkswagen and Toyota.