Car Review Observation, Car Review Agency, No. 530
Foreword: In the past 2021, "uncertainty" has become one of the keywords of the year in the auto market.
In fact, it is not easy to come to 2022, with the infestation of the epidemic, the shortage of raw materials, the increase in energy prices and other unfavorable factors superimposed, so that the cost of car manufacturing remains high, the automotive industry is facing unprecedented pressure.
However, it is certain that the showdown between the new and old forces is more white-hot, and from the production and marketing data at the beginning of the year, a lot of signals have been released.
1
Production and sales fell month-on-month and increased sharply year-on-year
According to the latest production and sales data released by the China Automobile Association, in February 2022, the production and sales of mainland automobiles reached 1.813 million units and 1.737 million units, respectively, down 25.2% and 31.4% month-on-month, and up 20.6% and 18.7% year-on-year, respectively. From January to February, vehicle production and sales totaled 4.235 million units, up 8.8% y/y, and sales totaled 4.268 million units, up 7.5% y/y.
"Month-on-month plunge, production and sales rose sharply year-on-year" This is an interesting phenomenon, some people attributed it to the beginning of the new year, because the car market has just experienced the end of the year, and the production and sales in January and February this year are like a roller coaster, the order volume is at a low ebb, and the climbing period will also come in the second quarter.
In this regard, the China Automobile Association also gave a pertinent analysis:
First of all, it is affected by the reduction of working days during the Spring Festival holiday and the multi-point sporadic spread of the epidemic in some parts of the country; The year-on-year rapid growth was due to the positive promotion of new energy vehicles and automobile exports, and the demand for inventory replenishment also drove part of the growth.
Secondly, from the perspective of subdivided models, the production and sales of the main passenger models in the market in the first two months showed a decline from the previous month, maintaining rapid growth year-on-year; Commercial vehicle production and sales showed a decline both month-on-month and year-on-year, and the performance remained sluggish; The overall performance of new energy vehicles is still outstanding, although it has declined month-on-month, but it has maintained rapid growth year-on-year; Although automobile exports also showed a certain decline compared with the previous month, they still maintained a growth momentum year-on-year.
From the comprehensive view of the above factors, it is not surprising that at the beginning of the year, there was a phenomenon of "a sharp decline in the chain and a sharp increase in production and sales year-on-year". However, in the face of a more complex external environment, caucus china has expressed cautious optimism about the future development of the automotive industry.
Of course, after looking at the macro data information of the industry, we will focus on the micro data from between brands.
2
Haval H6 sales crown "change of ownership", the rise of new energy
"The Haval H6 lost its pin crown, and BYD Song sat in the top spot", this is a expected and reasonable news.
According to the news of the SUV sales ranking in February, the Haval H6, which has long been the champion of the SUV ranking, fell to the third place with a sales performance of 18,790 vehicles. This time, haval H6 is losing to BYD Song, which is also an independent brand, and it successfully sat on the top of the February SUV sales list with a sales record of 24532 vehicles.
From the appearance point of view, the Haval H6 SUV sales crown was terminated by BYD Song, just the replacement of the old and new between the models. Amplified, this is also a showdown between "new and old forces" and the transformation of the pattern of independent brands.
According to the sales data of its own brands in February, the sales of BYD passenger cars, Geely, Great Wall, SAIC passenger cars, Changan passenger cars and Chery Automobile were 90,268 units, 78,478 units, 70,792 units, 64,407 units, 61,000 units and 44,396 units, respectively, an increase of 336.2%, 2%, -20.5%, 114.69%, -40.9% and 31.4% respectively.
From the ranking point of view, BYD successfully entered the "independent top three" and ranked first; Geely and the Great Wall continue to rank second and third respectively; Chang'an slipped to fifth place; SAIC Passenger Vehicle and Chery ranked fourth and sixth respectively.
That is to say, BYD's momentum is not only reflected in the "hegemonic list" of its models, the entire brand has shown a sharp "dark horse" trend this year.
The reason is that this is directly related to BYD's "outbreak" on the new energy track, especially the new energy models represented by DM-i hybrid technology are indeed very popular, especially the recent oil prices have risen successively, and the advantages of BYD new energy vehicles are fully displayed.
Specifically, BYD's new energy passenger car sales in February were 87,473 units, a year-on-year increase of 764.1%.
In addition to Song, BYD's flagship sedan Han reached 9,290 units in February, an increase of 118.1% year-on-year; The Yuan family sold 8,953 vehicles, up 2380% year-on-year; The BYD Qin family sold 24,503 vehicles, the Qin plus EV increased by 16.6% month-on-month, and its crazy increase in February was as much as 12 times, which can be said to be the only bright spot in the February car sales ranking.
Whether it is the sales base or the growth rate, BYD's new energy business has a huge leading edge.
From the side, it also confirms that new energy vehicles represented by PHEV and EV technology have become the trend of the times.
3
The new forces "shuffle" and "later" come to the top
Putting aside BYD, from the perspective of pure cross-border new power car companies, the decline in sales is also a common phenomenon, but there are many bright spots.
According to the car review agency, the production and sales of new energy vehicles in February declined month-on-month, and continued to maintain rapid growth year-on-year, with production and sales reaching 368,000 units and 334,000 units in the month, down 18.6% and 22.7% month-on-month, and increasing by 2.0 times and 1.8 times year-on-year.
Specifically, the first place is the ideal of hitting the world with a model, delivering 8414 ideal ONEs in February, an increase of 265.8% year-on-year and a decrease of 31.4% month-on-month. It is worth noting that the popularity of the ideal car has shown a downward trend, especially after the "Chengfopo" incident, the ideal ONE of the "1.2T three-cylinder range extender" has encountered a new round of product crisis.
Although another model of the ideal is coming, it is difficult to say whether it can adapt to the fast-paced consumer market, and the pressure on the future of the ideal car is not small.
Since Nezha Automobile broke into the first camp of new forces last year, its performance has been remarkable, especially in February this year, ranking second with the delivery of 7117 vehicles, with a delivery increase of 255% over the same period last year.
In addition, the "action" of Nezha Car's offline line is not small. In February, Nezha Automobile opened 20 cities and 22 stores. Up to now, Nezha Automobile has opened more than 80 direct-operated stores in 28 cities, covering 100% of all provinces and first-tier, new first-tier and second-tier cities.
It is reported that Nezha Automobile will launch an IPO in Hong Kong this year, and a high-quality potential stock may soon be born.
Xiaopeng Automobile previously set a record of winning the new power sales championship for four consecutive months, but in February this year, it also suffered a month-on-month decline, with its delivery volume of 6225 units, ranking third, with deliveries up 180% year-on-year, down 51.8% from last month's deliveries.
The current situation of Weilai Automobile seems to have alternated positions with Nezha Automobile. At present, NIO delivered 6,131 units in February, an increase of 9.9% year-on-year and a decrease of 36.5% month-on-month, and currently ranks fourth. Since The delivery slump suffered in October last year, NIO still shows no signs of recovery.
As for the reason for the decline, Azure's previous explanation was unanimous and far-fetched: the base carried out technological transformation, affecting the delivery.
At present, "which is small" has become a new force head car company, synonymous with the new ranking.
4
Car review observation
Objectively speaking, the sales volume of car companies in the beginning of 2022 is not satisfactory, and various external factors such as the Spring Festival holiday, chip shortage, and epidemic situation have indeed caused a lot of impact on the production and operation of enterprises, and the task of ensuring supply and price stability is still very arduous.
However, we must also face up to our own problems, why in the same environment, BYD and Nezha are exceptions?
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