Because of congenital defects, many domestic consumers have always maintained a respectful attitude towards the three-cylinder engine. Before the Buick Yinglang, Ford Focus and other hot models tested the water was overturned, and now there is a three-cylinder Qijun with a cost of 20 billion yuan, which is folded, these previous car lessons have dispelled the idea that many car companies are eager to try.
But is the three-cylinder car really unable to gain a foothold in the domestic market? In fact, in the eyes of consumers, like a flood of three-cylinder cars, in fact, there are still many "individual cases", although they bear the identity of three-cylinder cars, but they have good sales results in the market.
Geely Binyue: Three-cylinder "small steel cannon" can top half of the sky
This SUV model, which is praised by netizens as "more exhaust pipe than the number of cylinders", can be said to have created a rare three-cylinder "myth" in the domestic market, not only the three-cylinder version as a high-end model, selling more expensive than the four-cylinder, the key is that consumers also buy it. In 2021, the cumulative sales volume is 145,300 units, and although there is a 1.4T four-cylinder bottom, the largest contribution value is still the 1.5T three-cylinder car.
The reason why the three-cylinder Binyue can achieve good sales performance is actually inseparable from Geely's deep understanding of the Binyue model. Geely Binyue as a "small steel cannon" SUV, its starting price of more than 70,000, sporty design, rich intelligent configuration and surging performance performance, so that the consumers it faces are mostly young people, they have a strong sense of play, the ability to accept new things is relatively high, and will not look forward to unknown problems.
Therefore, when it is found that 1.4T is not as strong as the 1.5T+7DCT power system, young consumers are mostly more willing to choose the latter. However, with the arrival of the new Binyue equipped with a 1.5T four-cylinder engine, the three-cylinder Binyue may take a back seat.
BMW X1: Even though there are thousands of bad things, I am BMW
The BMW X1 is currently on sale with a 1.5T three-cylinder engine at 140 hp and a 2.0T four-cylinder engine with 192 hp. Perhaps because its three-cylinder engine was controversial in the market last year, BMW X1's three-cylinder model last year's sales fell by 18.42% year-on-year compared with 2020, and a total of 33,400 units were sold, although there was a big sales gap with 48,400 units of the 2.0T four-cylinder, but the three-cylinder of BMW X1 was able to achieve this result last year, which was still surprising to many people.
Because the reputation of bmw X1 1.5T three-cylinder engine in the market is declining, it can be seen from the third-party complaint platform that a large part of the complaints about BMW X1 come from engine shaking, in addition to loud noise, uneven acceleration and other complaints are also increasing day by day. The engine has this kind of problem on the independent model has long been overturned, but the BMW X1 three-cylinder model can still stand on the hot list without fear with the large discount of the terminal and the halo blessing of the luxury brand, and the technology that leveled the three-cylinder engine problem is really not something that ordinary models can learn.
Lynk & Co 03: On the importance of mastering the "three-cylinder theory of getting rich"
Lynk & Co 03 play a good yang plot, unlike Binyue to raise the price of the three-cylinder body, in the strong compact car market, Lynk & Co 03 will be 1.5T three-cylinder model attitude is very low, 13.68-14.88 million yuan of the price and then count the terminal small 10,000 preferential strength, and 2.0T four-cylinder model in the configuration of the same case, there is a gap of nearly 15,000 yuan, this is the attitude of Lynk & Co 03 on the three-cylinder machine. In addition to this visible and tangible sincerity, the performance of the Lynk & Co 03 three-cylinder machine has also allowed many consumers to eliminate the gap in their hearts.
The 1.5T three-cylinder engine of the Lynk & Co 03 is the same engine as the Funyue, code-named JLH-3G15TD. Long-term market tests make it easier for consumers to recognize their performance. And because of the difference between the maximum output of the 1.5T three-cylinder model (180 hp) and the 2.0T four-cylinder model is only 10 hp. Therefore, the performance improvement of one more cylinder and 10 horsepower will cost more than 10,000 yuan, and it is obvious that this multiple choice question is not difficult for consumers to choose: in the vehicle transaction record in a professional car portal, the transaction volume of the 1.5T three-cylinder model is much higher than that of the 2.0T four-cylinder version.
Equipped with a three-cylinder engine is not the "original sin", what the car company needs to do is to find the positioning of the three-cylinder engine. Just like the above three-cylinder cars that sell relatively well, either in place in the power configuration, or with the brand aura blessing, or reduce the price to correct the attitude, the missing value of this "cylinder" will be made up in other aspects. Therefore, rather than saying that consumers hate three cylinders, it is better to hate the arrogant attitude of some car companies holding three cylinders and pulling four cylinders.
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