Today is the last day of the statutory holiday, the new year, you are also thinking about the new year and new plans, and you have to start making various goals, right? Regardless of whether these plans can be realized in the end, it is always good to have a direction.
Back to the point, we will not talk about anything else today, but I want to talk about some car companies that may engage in "big things" this year, as well as some new cars.
From 2014 to 2018, these four years are the blowout period of domestic SUVs, it can be said: but any car company, build an SUV, the configuration and price are in place, the design is innovative, that is, it can be sold. However, in the following years, with the maturity of the market and the upgrading of consumer awareness, many car companies have revealed their bottoms. By 2021, it is no surprise that domestic car companies will delist and transform.
However, some car companies from the year-end planning point of view, it will indeed make people "bright", some of them have sunk, some are stable, some are magnificent, but in 2022, they may show a big show.
In 2022, the restriction on foreign ownership of passenger cars will be abolished - do you first think of a BMW that does not have to be deducted after buying a BMW? But in addition to these already popular car companies, there is also a hope to seek change, and such a change is more urgent for it, first change the name, and then change everything in the present, in order to make a comeback.
-- Kia, which has the third largest global sales volume in 2021, has to be adjusted domestically
Compared with some car companies that have not lost in the comment area and have not won in sales, Kia has always been ready to go in China, and it will sell 163,400 vehicles in 2021, which is also remarkable.
According to official data, Kia's total domestic sales have declined to a certain extent, but the transaction unit price is rising. This is also related to the current product line of Kia. At the Beijing Auto Show in April this year, Kia's new domestic company name and new strategic plan will be officially announced.
Kia will vigorously do three things in the country in 2022:
1. Gradually stop selling low-end models, mainly global models
2. After replacing the new standard, reorganize the domestic dealer model and image
3. Accelerate the high-end of products and the image of new energy
The recently launched Smart Run Ace and Jawa are the first products for Kia to reshape the consumer group and enter a higher price range. Among them, the official selling price range of Jawa is 288,900 to 339,900 yuan.
Then to the EV6 displayed at last year's Guangzhou Auto Show, which was also recently listed, with overseas prices starting from about 210,000 yuan, directly benchmarking the Model 3, pushing forward a few years and not believing that this is what Kia will do.
Another point is that unlike other joint venture brands that emphasize more Chinese, more local, and even local models, Kia has repeatedly stated that it is "globalization" and said that "we must introduce the world's best-selling high-quality models into China" and "global technology, made in China" is the new direction.
Kia is one of the few automotive brands in the world that has mastered the four major technology areas of hybrid, pure electric, plug-in hybrid and fuel cells, and its technical heritage is far more powerful than we thought.
The official news is: In 2022, Kia's products launched in China are a new generation of KX5, a new generation of K3, KX3, pure tram EV6. Indeed, for the new era of automobile consumption, it is not simply cheap, but how to maintain its unique tonality in addition to high cost performance.
Put it on Kia: the price can be on par with the same level, but you have to have something different that makes me want to buy, and the "different" here can be a product or a service.
The restart of Kia is no longer simply about the cost performance, but to turn to the quality-price ratio, the new car launched in 2021 is just the beginning, the next global models to come in, as well as the fully adjusted after-sales service measures, may be a new surprise.
The professor has heard more than once the complaint of car companies doing marketing: how to prove that our three major pieces are reliable? Let the big V test drive, prove it with rigorous testing, and endorse it with high-quality suppliers?
Through continuous exploration, it was found that the effect was not large, and finally returned to the initial consumer demand, that is: the design is brilliant, brilliant to a glance of affection, willing to be tap water.
Changan CS75 has been sold for so many years, the professor used the most when writing its copy, or the sentence "perennial independent SUV monthly sales of the top three", but since the UNI series, that can say too much, materialistic, cyber, hearty ... There are entry points everywhere.
Changan UNI-V, a simple sentence: "This price range within 200,000, the light shape, is invincible." "There's nothing wrong with it, because other products really don't have this design, and UNI-V has made a big difference in the matter of rolling up in autonomous sports cars."
Good look will want to know more, after that, Blue Whale 1.5T/2.0T, 2750mm wheelbase, electric adjustable tail, intelligent networking....... Well, this car can be there!
Changan product strength is the first echelon in its own brands, but before the advent of the UNI series, its topicality could not reach the first echelon. Now it is the aroma of wine and afraid of the deep alley, and no car is born "Dream Car".
Changan models equipped with Blue Whale NE engines will sell more than one million vehicles in 2021, and the reliable three major pieces + UNI series can enhance brand influence in order to make Changan more stable in 2022.
Now the models that advertise sports can be roughly divided into two genres, one is the "appearance and consistency" school, which is not only very young in design, but also can bring you passion in power and control;
The second is the "inconsistency in appearance" school, although the design is very dynamic, but it is no different from a comfortable family car, and naturally there is no passion.
And the UNI series, especially the two models of UNI-T and UNI-V, are really the same. Looking cool, driving a cool car, young who doesn't love? Chang'an really played this thing out.
Professors in Guangzhou, before GAC New Energy changed its name to GAC Ayan, for the GE3 taxi on the street, there are GS4 PHEV sold in the Mitsubishi Trumpchi store, or have you thought: This is to make up points to sell fuel vehicles, right? With such a product, it is difficult to say that it is brilliant in the competition of new energy.
In 2017, after GAC New Energy changed its name to GAC Aean, the next thing began to be incomprehensible, Aion S sales grew rapidly, Aion Y did a lot of ideas in pure electric small SUVs, Aion LX 1000km endurance, it can be said: GAC Aean is the most new force flavor of traditional car companies, the most traditional of the new forces.
GAC E'an has a background in state-owned enterprises, which makes it face financial pressure like other new car-making forces, and the topic is naturally lower. In fact, its sales are not low at all, it can be said that its Aion S market started from online ride-hailing, but in 2021, Aion S Plus and Aion Y have fully embraced the private market, and the sales volume of 120,000+ in 2021 can also prove this.
Judging from the GAC Aean marketing that professors often contact, as a background of traditional car companies, they really play "youthful" things clearly.
Some of AION Y's configurations are obviously new power genres, and the deeply bound solutions of the consumption concept of all brands and young people are emerging in an endless stream, and Aian has used almost all the out-of-the-loop gameplay you can think of in marketing.
To market, it has; to technology, it has a GEP platform, a magazine battery, an ADiGO autopilot system; to a product, it has an Aion LX Plus two-speed dual motor "four-in-one" integrated electric drive to achieve 2.9s 100 km/h acceleration.
The background of traditional car companies has done things so extremely in just a few years, and GAC E-An must be on the list.
Therefore, in 2022, GAC Aean will definitely have a bigger move, after all, it is not only facing many opponents of traditional car companies, but also more pressure is to constantly introduce new forces of car companies.
Technical marketing aside, the biggest reason for the success of ideal ONE is that there are no physical competitors. The ideal ONE has eaten the blank space in the market (medium and large range extender SUV), the closest BYD DM-i is currently not large enough size, positioning upgrades will take time.
Ideal ONE is really on fire in 2021, and when you think that Ideal will take advantage of the opportunity to launch a new car that is cheaper and cheaper, the ideal is not! New cars will only be bigger.
The current news is that the ideal second car (X01) has a vehicle size of 5200/1998/1800mm and a wheelbase of 3100mm. The size reference is the BMW X7, the power is 1.5T four-cylinder extended range hybrid, the WLTC mileage is 800Km, and the automatic driving system will introduce lidar.
The new car will be built on a new platform and set the tone for the development of the ideal model for the future.
The best competition is that there is no opponent, the ideal ONE really understands this, the second car is larger in size, the configuration of technology is full, if you give a competitive price, it is not difficult to continue to sell.
Large family cars are to have a large space, easy to get on and off the car, and the MPV is currently not in line with the aesthetics of the Chinese people; family cars generally do not exceed 100km a day, this section is ideal for pure electricity 0 fuel consumption, and the engine short board is gone;
Occasional long-distance self-driving, more fuel-efficient than fuel vehicles, and there is no pure electric mileage anxiety, the chassis high rotten road is also OK. External discharge is practical, voice control, massage, large screen those things are also available, the new forces emphasize the advanced technology is not bad, the appearance of the square atmosphere, the key to the same level of comparison is not expensive.
--Not only the ideal ONE, but also the second car
Li wants to be worthy of the auto media background, and the domestic consumer demand is very accurate. I don't know why, many big car companies have not yet understood what a new force has thought for so many years.
Ideally, in 2022, in addition to the second car, it is more important to see whether the platform story is good or not, and whether the new 1.5T range extension technology can be broken. After the demand is accurate, the next thing is the product.
You said that there is no big move, isn't there also Xiao Pengweilai? Xiaopeng's new flagship SUV - G9, Weilai's ET5 is on the road, why single ideal?
Hi, you go to see the sales list, sell 300,000 + domestic SUVs, single month sales continue to break 10,000 who else? Ideal ONE is so successful, there is no reason not to expect the ideal X01 at a higher price! I just want to see if this bigger and more expensive car can continue to dominate in the 400,000+ level.