Today is the Chinese New Year's Eve, after which we will usher in a new year and have a new beginning. Regarding the replacement of this matter, many car companies will choose to start with the replacement of the standard. The news of FAW's bid change a while ago triggered many discussions on the Internet, with both appreciation and complaints. The flat design "feathers" have become lighter, do you think it looks familiar? (Maybe...) Have you also played Tank Wars? ）
In fact, the change of the logo of the car company is not a new thing, changing the LOGO is a very direct way to establish a brand image, change the user stereotype and enhance the favorability. So today we will take stock of the car companies that have changed the bid in 2021 to see who is more successful?
1. BYD
It turned out that BYD's car logo had received a lot of complaints, and many friends felt low. BYD finally announced the resale in January 2021, and the new standard adopts a new flat design, using simple metal lines to outline the three letters of "BYD", canceling the original oval boundary, with an open meaning. Overall looks more dynamic and youthful. The improvement of the texture of the car logo has also played a great role in the upward movement of the model. What do you think?
2. Tank SUV
The tank SUV was originally the off-road model of the Great Wall WEY, which brought us a lot of surprises, which opened up the domestic hardcore off-road market and became a popular choice for young off-road fans at present, selling hot. When it was first launched, the tank 300 was equipped with the LOGO of WEY Weipai.
In order to strengthen the product positioning, the tank brand is official, its models are also with the change of the standard, the use of a new LOGO, the design, the upper part of the new LOGO is a stout letter T, the shape is a bit iron man helmet inner flavor, the lower part also has tank capital letters, the overall look is more domineering, in line with the positioning of the tank. The current tank 300 and tank 500 have been replaced with new standards, what do you think?
3. SAIC MG
In April 2021, MG officially released the brand's new logo, which changed from a three-dimensional style to a two-dimensional flat design. The color of the new standard is mainly black, and the outer border has also been thinned. However, on the whole, it still did not bring too many surprises, and it was more decent.
4. Southeast Car
Southeast Automobile is now more and more marginalized in the car market, in order to break through the predicament, Southeast also chooses to start from the replacement of the standard, in 2021 to replace the LOGO and launch a new model. This new logo of Southeast Automobile is a makeover, and the previous LOGO has no half-cent relationship, adopts a new design style, and looks like a bird with wings spread. What do you think? Can Southeast Auto win back some share of the auto market after the bid change?
5. Kia
In terms of joint ventures, Kia announced a new brand strategy in January 2021, along with a new logo. The English abbreviation of "Kia" is also a simple and flat design, but.... As netizens complained, it was really shrunk a little fiercely, and it was not even recognized clearly. But it is also true that the overall look is more fashionable and technological. Its models also gradually used new standards last year. However, in China, Dongfeng is going to break up with Kia, and Dongfeng Yueda Kia will also become history... Where will Kia go domestically?
6. Peugeot
In February 2021, Peugeot announced a global brand renewal with a new brand identity. The new LOGO is a "shield lion's head" design, which looks very much like Peugeot's 1960s logo, but the new logo is more flat. The new standard is the first to be mounted on the new Peugeot 308, which is expected to usher in domestic production this year, and the new standard is still quite textured on the new car. This Peugeot LOGO change is more changed than the previous generation of upright walking lions, do you think it looks good?
7. Nissan
Nissan's LOGO has also been used in the market for nearly 20 years, which is somewhat outdated. The new LOGO is flat designed on the original basis, which is more technological. The new standard was the first to be used on the new ariya pure electric SUV. Later EV models will also adopt the new standard. It can be seen that Nissan's standard change has a lot to do with its electrification transformation. Do you like the new LOGO?
8. General
GM also adopted a new logo in 2021, but the change is not large, the middle GM letter is changed to lowercase, and the official said that the new logo is more fresh, which is conducive to the development of brand electrification. However, this LOGO will not be applied to the model. Do you think it looks good?
Write at the end
In 2021, many car companies have indeed chosen to change the standard, and most of them have adopted a flatter design, which is more conducive to the electrification transformation of car companies. In addition to FAW this year, what car companies will choose to change the standard? Which of these car companies do you think was more successful in changing the bid last year? Which do you prefer?
(Text/Shen Chen; Trial/Lingyun Sentient Beings)