On the day that Gu Ailing won the second gold medal at the Beijing Winter Olympics, BYD took the lead in social media hot search because it changed its brand logo. BYD Group announced that it has renewed its brand and released a new logo. On the basis of the original logo, BYD mainly adjusts the round frame lines and font details, and the shape is more in line with the current graphic design trend, and the new logo is relatively more three-dimensional and more recognizable.
Without exception, BYD's new logo has been "pointed out" by many netizens.
Some people complained that "you can't use those few letters", some people joked that "you can't see the difference without looking carefully", and some people laughed and said that "is it the same designer of the Xiaomi logo". Seven mouths and eight tongues, good life and hilarity. Whether BYD's new logo looks good or not, at least people's practices are in line with industry rules: large companies upgrade their brand identity, usually only optimize the details, because subversive modifications will destroy the original image, invisibly increase the sense of strangeness, which is not conducive to the long-term development of the brand.
BMW, which has been established for more than 100 years, has upgraded and modified the logo 6 times, all of which retain the traditional "blue sky and white clouds" logo. Other big manufacturers are also the same as BMW, and they all follow the upgrade strategy of "never leaving their ancestors". Therefore, BYD optimizes the details to upgrade the logo, and there is no big problem. But there are always people who borrow the topic to play, waiting for the opportunity to mock and insult Against BYD. The reason for this is probably two points: one is that the name "BYD" is earthy, and the other is that the design of BYD models is ugly.
BYD's English name BYD means corporate culture "build your dreams", that is, to achieve dreams. Soil? BMW's English name BMW is derived from the German "Bayerische Motoren Werke", which means Bavarian engine factory; Volkswagen's German name Volkswagen, meaning people's car. Car brands such as Porsche are taken from the name of the founder. They don't seem to be superior to BYD, is the foreign moon really rounder than China?
BYD started with batteries, and then stepped into the automotive industry by relying on reverse development, without a senior car-making resume, and the early model design was indeed difficult to say. Now it's different, heavy gold to recruit former Audi design director Wolfgang Egger, he with the Western modern industrial design concept, into the traditional Chinese "dragon" culture, to create a new design language "Dragon Face". The new language may not please everyone, but at least the design has risen a few notches from before. Now many people who buy BYDHan are for their appearance.
In fact, in the end, some friends do not recognize BYD, or feel that it has no hard core strength. In particular, the rise of new car-making forces such as Tesla seems to dwarf BYD. Che Shao said that ONE OF BYD's excellence - "vertical integration" strategy.
In the mainstream electric vehicles in 2021, only Tesla and BYD use SiC semiconductor devices, which makes the electric drive efficiency a lot higher. Why don't other manufacturers have to play? Because Tesla almost single-handedly, the global SiC semiconductor device production capacity. Other manufacturers can't buy it at all. Why can BYD use the goods that it imports by channel relations? Sorry, BYD is the manufacturer, siC semiconductor devices taken from their own factories.
At the beginning of its establishment, BYD adhered to the "vertical integration" strategy, and the motors, batteries and engines were all self-developed. This kind of strategic investment is high, the output is slow, and it is not as fast as global procurement, but the cost and production capacity of its own things are controllable. However, self-research is not an easy task, BYD has been grinding a sword for ten years to reap the results: the IGBT team was formed in 2005, the IGBT 1.0 chip was successfully developed in 2009, and the SiC device was enabled in 2020. After 15 years of self-research regardless of investment, BYD finally blossomed, thus breaking the monopoly of European and American enterprises.
Independent research and development of "blade battery", flat line motor and eight-in-one electric drive system, etc., have also become the benchmark products in the field of new energy vehicles, even Tesla founder Musk, dare not say that BYD's products are not worth mentioning. Of course, BYD does have a certain gap with the new car-making forces in terms of intelligent driving system, but no one dares to disrespect this big brother in terms of car manufacturing alone. In addition, the marketing of the momentum is also difficult to say, perhaps influenced by Wang Chuanfu's straight male style of science and engineering.
In short, you can spit on the new logo, but don't really belittle BYD with partiality and total malice.