Recently, the Association of Automobile Manufacturers released the sales list of domestic car companies in 2021, compared with the sales data of 2020, most of the joint ventures have entered a downward trend, but the overall pattern has not changed much, still dominated by "North and South Volkswagen", and the Chinese car company Geely Automobile is ready to become the 4th to squeeze out Dongfeng Nissan, and become the only Chinese car company to break through millions of sales.
If you talk about rankings from the perspective of car companies, SAIC-GM, which has several brands on its shoulders, is obviously a bit of a trick, so it will be fairer to talk about sales from the brand alone, and the following will be counted by traffic insurance data, and use more real sales data to discuss the market performance of each brand in 2021.
No. 1: Volkswagen Sold 2,405,400 units
As one of the first automobile brands to enter the Chinese market, Volkswagen has a deep root in the hearts of consumers, which makes its recognition and retention rate slightly beyond the same level of brands, and it is understandable to occupy the position of the pin crown brand. More importantly, there are many models under the "North and South Volkswagen", ranging from polo to the A0-level market and Touareg as high as the D-class market, and it also has its own place in the subdivision at all levels with its brand advantage. However, Volkswagen's life in 2021 is not very moist.
Compared with the overall decline of nearly 10 points in 2020, a large reason is that the current family design has been slightly outdated in terms of technology and luxury, resulting in Passat and Magotan can not dominate the B-class market as before, Tiguan and Tuang also have the hegemonic status of previous years, and niche market models such as Lingdu and CC have not been able to have a short-lived opportunity. At present, the main support for Volkswagen sales comes from the A-class market of Langyi, Bora and Sagitar, and the sales of the three cars in 2021 will exceed 1 million units combined.
However, with the listing of the eighth generation of golf, Volkswagen has brought us a more advanced family design, whether from the appearance or interior performance, the sales of golf 8 are quite enough, and when the new family design is fully popularized, Volkswagen will certainly bring an explosive "output".
No. 2: Toyota Sold 1.636 million units
Toyota's highest-selling model in China is still the old car Corolla, plus the Leiling brothers, the two combined sales of more than 560,000 units. However, the performance of the Camry is more worth talking about, close to 220,000 units of annual sales became the highest selling B-class model, with the facts to illustrate Toyota's stubbornness is correct, in the 1.5T small displacement engine prevailing B-class car market, Toyota insists on using 2.0L / 2.5L self-priming engine, but does not make people feel outdated, but the efficient self-priming engine not only makes the fuel consumption and small displacement turbine parable, how can the large displacement not be pleasing. In addition, camry's sports kit version is also more pleasing to the needs of young consumers.
Toyota's achievements in the SUV market are also very impressive, FAW Toyota's RAV4 Rongfang sales of nearly 200,000 units, GAC Toyota's brother model Veranda sales are also as high as 120,000 units, which is almost a double first-class performance in the compact SUV market. Unfortunately, however, Highlander's sales in 2021 are only in the early 100,000 years, and the glory of the past has passed.
3rd place: Honda sold 1.538 million units
2021 is honda's first full sales year for the new Fit, but the performance is not satisfactory, and the annual sales of only 95,000 units are no longer worth the title of family god car. As a result, Honda's main sales rose to the B-segment market, with the Accord's 197,000 units becoming Honda's highest-selling sedan, followed by the Civic with 166,000 units. In contrast, Honda has become the highest-selling brand in the SUV market, with CR-V, XR-V, Binzhi and Haoying successively exceeding 150,000 units, and 4 models have entered the top ten of the SUV sales list in 2021.
In order to save the sedan market, honda can be seen in the new model "type" advertising, this as the Civic's Broadmoto brother model, with a younger, bolder design, and richer technology configuration. In addition, the new model that replaces Fengfan, as well as the Accord brothers model Yingshipai, are Honda's new moves in the sedan market.
4th place: Geely Sold 1.053 million units
Geely surpassed Dongfeng Nissan in 2021 and became the fourth largest car company in terms of domestic sales, which is the first of its own brands. Geely has a large number of models, and the main models are sold well, including Emgrand, which sells 210,000 units a year, Boyue has sold 161,000 units, and The Vision X3 and Binyue have also reached nearly 100,000 units.
However, the most eye-catching thing is the Xingrui launched by Geely at the end of 2020, which sold 130,000 units in its first full year. The reason is that the price range of Xingrui is 112,700-151,700 yuan, which is equipped with 190 2.0T engines on Volvo as standard, and has a very high configuration, with automatic air conditioning, one-key lifting of the glass of the whole car, electric adjustment of the main driver, leather seats, LED headlights, keyless entry and start, etc., completely subverting the mechanical specifications and comfort configuration of the A-class car, which can be described as a cost-effective god car in the A-class market.
No. 5: Nissan sold 1.034 million units
Although Dongfeng Nissan has been taken advantage of by Geely Automobile, its position in the market segment is still the big brother, and its Xuanyi ranks first in the sales volume of 2021 cars with sales of 513,000 units, and among several old A-class family cars, Xuanyi is the most successful model for replacement. Secondly, Nissan Tianlai also completed sales of 163,000 units, while Nissan Qashqai set an excellent record of 166,000 units, standing at the top of the joint venture compact SUV.
Nissan should have had better sales results, once the main model Ofte sold only 89,000 units in 2021, which can be described as a cut off, a very important reason is that the new Qijun replaced with a three-cylinder engine, and Dongfeng Nissan also arrogantly moved the media activities of the new Qijun to the desert to play in the sand, a series of divine operations led to a sharp decline in the reputation of The Qijun. In addition, Nissan's sunshine, bluebird, and Loulan in other segments also sold very poorly. But looking back, Dongfeng Nissan is the only brand that can stand in the top 5 of the sales list by relying on 2-3 models.
6th place: Chang'an Sold 933,000 units
The layout of Chang'an is a "white horse stock" in the domestic brand, with a foundation and a future. Changan's "basic" model CS75 sold more than 274,000 units, becoming the second most popular SUV, the CS55 also had nearly 140,000 units, the CS35 also sold 80,000 units, and the car field also relied on the Yidong series with 160,000 units. Changan's "future" model UNI also lived up to expectations, with the entire series selling more than 120,000 units in 2021.
The UNI series is very important to Changan, if there is no UNI, Changan is just a second-rate domestic brand that relies on stacked configurations and takes the low-cost cross-level route. However, with the existence of UNI, it proves that Changan not only has the technical strength to develop the "Blue Whale" engine, but also has first-class design capabilities and the ability to develop and apply scientific and technological configurations.
No. 7: Wuling Sold 930,400 units
2021 is a very critical year for Wuling, Hongguang MINI sold 395,000 units in the whole year, if it is counted as a car, it will exceed the sales of traditional models such as Corolla, Sagitar, And Leiling, ranking third in the list of cars, and the first place in the new energy list.
The success of Hongguang MINI means that the transformation of Wuling officially began, the title of Wuling Shenche is no longer the exclusive "van", but instead of Wuling in the various segments of passenger cars, in addition to Hongguang MINI, the future Wuling in the passenger pickup truck journey model, SUV field stars, MPV market Capgemini, will become the future Wuling Shenche.
8th place: BMW sold 821,400 units
BMW handed over the best results among luxury brands in 2021, not only ranking first in global sales of luxury brands for the 18th consecutive year, but also returning to the first position of luxury brand sales in the Chinese market. Its 5 Series sold up to 172,000 units, not only crushing the same level of luxury brand models, but also becoming the best-selling medium and large sedan; the sales of the 3 Series also exceeded 170,000 units, surpassing the mainstream brand models such as Tianlai, Passat, and Magotan, ranking third in the sales of medium-sized cars.
BMW's strength in 2021 is predictable, before jokingly saying that "riding a Mercedes-Benz bmw wants to buy Audi in a balanced way", in the 2021 BMW product camp subverted this sentence, taking the BMW 5 Series as an example, not only the handling performance exceeds the Mercedes-Benz E-Class and Audi A6L, but also surpasses the Mercedes-Benz E-Class in NVH and the comfort of the cabin seats, and this phenomenon is also reflected in the BMW 3 Series and X3. This makes the old saying "take a BMW and drive a BMW to buy a BMW if you want to balance it."
9th place: Buick sold 818,000 units
Buick, the king of cost performance and the sales pillar of SAIC-GM, is very general in its performance in 2021. In addition to GL8 sold 170,000 units in the field of MPV still maintain a large leading position, the original king of the family car Yinglang only sold 278,000 units, lost the qualification to be friends with Xuanyi and Langyi, Oncovi also fell off the altar, only sold 73,900 units, ranked 40th in the SUV list, to know that the first two years of Oncovi can still be at the top of the list, and CR-V shake hands as a brother.
Buick's mediocre performance is a mistake in the mid-term redesign of Yinglang, the 1.0T three-cylinder engine equipped with it has become the laughing stock of consumers, although Buick has subsequently replaced the four-cylinder engine for Yinglang, but the reputation is difficult to make up, and the original 1.5L four-cylinder engine is also difficult to cope with the current market requirements.
In addition, Buick's current family design is also close to the end of life, Regal and LaCrosse need a replacement to stimulate market vision, with the replacement of Veyron, we can glimpse the future direction of Buick's family design, if it can be applied to its other models as soon as possible, Buick's highlight moment will certainly return.
10th place: Mercedes-Benz sold 770,200 units
Mercedes-Benz, which ranks second in luxury brand sales, has its best-selling model is the E-class, with sales of 140,000 units, but the most successful is the second best-selling GLC, although it still uses the design language of the previous generation of Mercedes-Benz, but it has a high sales volume of 134,000 units, ranking the highest sales in luxury brand SUVs. Second, the C-class sold 129,000 units; the A-class and the GLLB both exceeded 50,000 units.
Mercedes-Benz in 2021 shutdown is not a regressive performance, on the contrary, a strategic progress offensive, with the full application of Mercedes-Benz's new family design language, Mercedes-Benz sedan side has completed the replacement update, C-class product power far exceeds A4L, better than the 3 series, and the future SUV end has been replaced by a new design language, whether BMW can continue to sit firmly on the Diaoyutai, may have to speak at a low price.
Written at the end: the rise of domestic production has begun to bear fruit
From the list of the top ten auto brand sales in 2021, it can be seen that there are 3 domestic brands shortlisted, of which Geely's breakthrough is the most exciting, and Changan and Hongguang also have some expectations in the future. At the same time, luxury brands in recent years in the domestic hot best-selling is also particularly obvious, BMW Mercedes-Benz has squeezed out the mainstream brands we are familiar with Hyundai, Ford and other mainstream brands, and even more than we think the sales of the Great Wall, Trumpchi and other domestic brands, and how about the performance of these brands?