2021 for many participants in the domestic auto market, especially automotive OEMs, dealers, is not an easy year, due to the shortage of automotive chips in 2020 finally in the second half of 2021 to fully sweep the domestic auto market, chip shortage brought about by the reduction in production, terminal supply difficulties, have made many car companies in this year encountered no car to sell, and the domestic auto market forced to slow down, but also let some manufacturers and brands in the product, service deficiencies and defects were further amplified. It can be said that 2021 is a great test for many domestic car companies, testing the ability and level of manufacturers and brands to cope with difficulties!
There is no doubt that when the shortage of chips leads to a sharp decline in domestic new car production, the first impact must be the FAW-Volkswagen super large joint venture brand, because its own production and sales level is too large, and the slight decline in production capacity may be reflected in the absolute sales level, which is quite a considerable number! However, the performance of FAW-Volkswagen in 2021 is obviously much better than we expected. According to the data of the Federation of Passenger Vehicles, the annual wholesale sales of FAW-Volkswagen in 2021 will reach 1.8 million units (including Audi and Jetta), although it has declined compared with 2020, but it still ranks first in the wholesale sales and market share of domestic passenger car manufacturers.
If we look down at the product level, 2021 for FAW-Volkswagen, can still be said to be a full harvest year, in the new energy vehicle market, ID.CROZZ family accumulated sales of 36,000 vehicles, the attitude of the latecomers to maintain a continuous offensive development trend, December 2021 sales exceeded 8500 vehicles, in the joint venture brand traditional car companies in the field of new energy vehicles, is still the strongest existence.
2021 is also the "node" year for some of FAW-Volkswagen's models, Sagittarius has been listed for 15 years, with cumulative sales of 3.5 million vehicles, Bora has been listed for 20 years, with cumulative sales of 350 vehicles, FAW-Volkswagen's compact twin cars, cumulative sales of up to 7 million vehicles, in the domestic sedan compact market has obtained the highest sales.
In the field of SUVs, the Tanyue series models have achieved an excellent performance of 450,000 units in three years, becoming an important product in the domestic medium-sized SUV market; the medium- and large-sized SUV listed in 2021 is also showing its market competitiveness in medium- and large-sized SUVs with rising sales data.
In fact, we can see that although 2021 is a year full of "crisis" for many joint venture car companies, including FAW-Volkswagen, the continuous chip shortage has hindered the continuous pace of sales of these car companies, but as one of the joint venture brands most connected to the Chinese market, FAW-Volkswagen has actually been seeking a turnaround in the external crisis this year. This year, FAW-Volkswagen successively listed two pure electric SUV models, ID.4 CROZZ and ID.6 CROZZ, closely following the pace of the transformation of the domestic market from fuel vehicles to new energy vehicles, and catering to the recognition and love of the Chinese people for SUV models, in the case of maintaining the market position of fuel vehicles, actively moving closer to the new energy trend, in the domestic joint venture brand, is also one of the earliest "moving" brands.
With the successive listing of FAW-Volkswagen's new pure electric models, FAW-Volkswagen has also undergone some changes in the distribution model, launching an agency sales model for two pure electric models of ID.4 CROZZ and ID.6 CROZZ, with a total of 824 agents authorized by the channel. In addition, FAW-Volkswagen has also built diversified channels such as offline ID-HUB experience stores and ID.com pop-up stores in core business districts to achieve comprehensive and in-depth coverage of the core market of new energy and better meet the needs of users for car purchase and experience.
There is no doubt that as a member of the first echelon in the absolute sense of the domestic joint venture brand, FAW-Volkswagen is constantly exploring new development opportunities while maintaining its advantages and hoping to create more development possibilities. In 2022, the VOLKSWAGEN brand of FAW-Volkswagen will usher in the big year of products, and will launch 6 new cars throughout the year, including 5 remodeled models and a new model, of which 5 remodeled models include Maiteng, Sagittarius, Bora, Tangyue family, and Tange; the new model is a B-class mainstream large five-seat SUV, which has a new highly recognizable appearance and technology cockpit design, a leading 5-seat space in the same class, and a rich configuration. According to the target vision of the VOLKSWAGEN brand of FAW-Volkswagen, the annual sales target of the Volkswagen brand in 2022 is 1.225 million units, compared with the 989,000 terminal sales of the Volkswagen brand in 2021, faw-Volkswagen's "appetite" is still very large!
2021 for FAW-Volkswagen, it can be said that there is hope in the difficulties, and still achieved good results, which is an unusual process, which shows that FAW-Volkswagen's ability to resist risks is stronger, and the market and consumers' recognition of FAW-Volkswagen products and services is further improving. With the launch of new products in 2022 and the seamless connection of online and offline services, the overall performance of FAW-Volkswagen can be further improved.