In the domestic auto market, there are always some topics that are not high, but the sales volume is unusually stable and excellent models, Buick GL8 is one of them, these years the domestic MPV market has ushered in a lot of heavyweight players, but more than 200,000 sales of the best MPV models, has always been GL8, this structural sales "knot", in the domestic MPV market, has existed for several years. Nowadays, with the increasing popularity of the household MPV market, German, Japanese, and Korean related products have entered the market, it seems that GL8 is facing more challenges, but from the result, most opponents are still "hitting the stone with pebbles" at the market level.
In December 2021, buick GL8 handed over a monthly sales figure of 20,836 vehicles in the domestic market. As we all know, in the domestic auto market, sedans and SUVs are hotter than MPVs, and MPVs are relatively niche. But take the sales data in December, an MPV model starting from 232,900, in terms of sales has almost surpassed all sedan products and SUVs at the same price, let's think about it, more than 230,000 yuan of cars and SUVs, in addition to Tesla Model 3 and Model Y, who else? Therefore, the sales volume of buick GL8 in December can be said to be strong beyond its "identity"!
In fact, in essence, Buick GL8 can get such high sales in the absence of almost no discounts, or because the product force itself is relatively strong, as a full range of 2.0T+9AT, 5228mm long, standard 7-seat medium and large MPV products, the starting price is only 232,900 yuan, in fact, compared to many household medium-sized SUVs, it is quite a value-added existence. And these years Buick GL8 in the domestic market can be described as a long time of hard work, in the business car market, accumulated a considerable popularity, now many companies and units hold activities, or used to use GL8 as an activity car, larger space, very comfortable riding experience, so that the reputation of this car has been extended from the business car market to the family car market, so the sales performance of this car has been stable and excellent.
Of course, the sales of buick GL8 are so good, there may be a big factor in the "cheer" of other competitors. From the price point of view, whether it is the Korean Jiahua (288,900 yuan), or the Japanese Xena (309,800 yuan), Ai Lishen (279,800 yuan), the price is much more expensive than the GL8. Although these models may have unique features in terms of product configuration, but from the market level, the GL8 purchase threshold is lower, there will be more consumers with a lower budget to choose this car, and the basic data of the GL8 we mentioned above is still quite strong, so the lower purchase threshold, compared to other competitors, is an advantage in itself. It can be said that the size and GL8 are comparable, the price is much more expensive than it; and the price of GL8 is similar, the size is much smaller, in such a "dislocation competition", GL8 product advantages can be further exerted.
In addition, there are some off-field factors that are equivalent to playing "assists" for GL8. Before the domestic Sale that was listed, the price of 309,800 yuan and its own good product strength, so that many comments think that this car may be one of the strong competitors of GL8, but GAC Toyota and its dealers "lack of people's hearts and snakes swallowing elephants", before the market price of the product has not been verified, it has been impatient to increase the price, many dealers once increased the price of more than 70,000 yuan, trying to give consumers who like this car a "cloud mountain fog cover", creating a shortage of supply of this car, The illusion of not getting a car without a markup. The result is obvious, in December, Xena's wholesale sales of 2971 vehicles, terminal sales of only 931 vehicles, such a sales level, basically a fraction of GL8, not to mention challenging the GL8 sales status, may be more likely that GAC Toyota and its dealers with crazy mark-up behavior, the potential consumers directly sent to the Buick GL8, to use a joke, if it were not for Toyota Xena with a mark-up, Buick GL8 sales in December may not be so high.
So in fact, GL8 is basically in a state where there is no "natural enemy" in the domestic MPV market, because the joint venture MPV market, the products that can really combine product strength, word of mouth and brand are too few. Mature product system, widely circulated product reputation, and the amount of products available everywhere, make this car a very popular MPV model, and a price increase like Xena is essentially to increase the popularity of the Buick GL8, after all, GL8 sales are good, no matter how popular, there is no feat of raising the price by 70,000!