From the continuous release of consumer enthusiasm in the first half of the year, the overall car market is soaring, to the rebound of the epidemic in the second half of the year, the outbreak of chip shortage, and the impact of multiple uncertainties such as extreme climate, the decline rate of the car market has accelerated, and the "ups and downs" of China's auto market in 2021 are no less than that of black 2020.
However, under the tearing of the times, Chinese car companies have opened their minds twice in the context of the "great turmoil that is rare in a century" and once again proved their tenacity in 2021. So, with the rising power of the "national tide", in the past 2021, what are the highlights of Chinese car companies?
Geely Automobile: Surpassed SAIC Volkswagen for the first time
According to the data, Geely Automobile's cumulative sales in 2021 were 1.328 million units, a slight increase of 1% over last year. Although from the overall scale, the final achievements are still some distance from the annual sales target of 1.53 million units, and only 86.8% of the annual sales target has been completed, Geely Automobile has still stabilized the annual sales champion of the Chinese brand passenger car market, winning the annual sales championship of Chinese brand passenger cars for five consecutive years, and Geely Automobile has also surpassed SAIC Volkswagen for the first time and ranked among the top three in the annual list of car companies.
From the strategic point of view of the competition between Chinese brands and joint venture brands, this cannot but be said to be a stage victory for Geely Automobile and even Chinese brands. And from the perspective of the subdivision structure, Geely Automobile's products are also in full bloom. Among them, in the high-end brand dimension, the annual sales of the Lynk & Co brand broke a new high, exceeding 220,000 units, an increase of 26% year-on-year; in the dimension of new energy and electrification, Geely Automobile also achieved more than 100,000 vehicles in 2021.
Towards 2022, Geely Automobile will target annual sales of 1.65 million units. In our view, the reason why Geely Automobile is so confident may come from the breakthrough of the Chinese Star series and the Extreme Krypton brand. It should be known that in the past 2021, the annual sales of China Star have exceeded 210,000 vehicles, of which the orders of Xingyue L still have tens of thousands of orders that have not yet been converted.
In 2022, when the hybrid car market is about to usher in a big explosion, The Star Yue L Thunder God Intelligence Engine Hi · X is also poised to go. On the other hand, the Extreme Krypton brand has gradually entered the process of quantitative change, and in December 2021, the delivery volume of the Extreme Kr brand reached 3796 units.
Changan Automobile: a professional household with explosive models
If you want to use a word to describe Changan Automobile's 2021, "stability" is appropriate. According to the data, in 2021, the cumulative sales volume of Changan Automobile's Chinese brand vehicles exceeded 1.75 million units, up 16.7% year-on-year. Among them, the cumulative annual sales of Changan Chinese brand passenger cars exceeded 1.2 million units, up 23.1% year-on-year. Under the weak overall broad market growth, the value content behind the double-digit high year-on-year growth can be seen.
Specifically, the CS75 series is still one of the most important responsibilities, and the cumulative sales of the CS75 series in 2021 exceeded 280,000, which means that the average monthly sales of the CS75 series have always remained above 20,000 vehicles. In addition, with the help of the second-generation CS55PLUS upgrade, the annual sales of the CS55 series also reached 140,000 vehicles. In terms of the car market, the annual sales of the National Car Yidong series also exceeded 170,000 vehicles, and the annual sales of the high-end product sequence UNI series exceeded 120,000 units.
Overall, Changan Automobile's potential energy in various market segments is relatively balanced, and each market segment has explosive products that can be beaten. Towards 2022, Changan Automobile's explosive potential energy is expected to accelerate. On the one hand, the second-generation CS75PLUS is already on the string.
On the other hand, the UNI-V, the first sedan of the UNI sequence, has also opened pre-sale. On the basis of maintaining a stable output of the existing product matrix and ushering in the reinforcement of new products, Changan Automobile 2022 is expected to usher in a lot of room for growth. In addition, in the hybrid car market, the Blue Whale iDD global hybrid system is also ready, and the UN-K iDD has also opened pre-sale.
Great Wall Motor: Exceeded its original annual sales target of 1.21 million
Compared with geely's regret that it did not complete the annual sales target, Great Wall Motors exceeded its original sales target of 1.21 million vehicles, which is particularly eye-catching. According to the data, in 2021, Great Wall Motor's cumulative sales reached a record high of 1.28 million units, an increase of 15.2% year-on-year. Among them, overseas sales exceeded 140,000 units, an increase of 103.7% year-on-year.
Specifically, in addition to the Haval SUV that is the only half of the sky, the Euler brand will sell 135,000 vehicles in 2021, an increase of 140% year-on-year, of which the Euler good cat contributed more than 50,000 vehicles, and in December 2021, it also achieved a single-month sales of more than 10,000, which has basically flowed into the head range.
Tank brands that delivered more than 84,000 vehicles throughout the year are also worth mentioning. With only one tank 300, the tank not only supports the pattern of a brand, but also allows the tank brand to account for more than 50% of the market share in the Chinese off-road vehicle market, ranking at the top of the market segment. Last year, the Tank 500 also opened pre-sales at the 2021 Guangzhou Motor Show, and it is believed that with the listing of new cars, the tank brand will also redefine the off-road vehicle market.
In fact, the same as the tank brand also has the significance of breaking the circle is the Great Wall pickup truck, the cumulative sales of more than 230,000 vehicles in 2021, with an average of 20,000 vehicles per month, and continue to lay the influence of Chinese brands in the pickup truck market.
In contrast, Weipai, which sells only 58,000 vehicles in the whole year, is like a hidden thorn in the heart of Great Wall Motors. It should be known that the first main force of China's high-end brands, the same level of competitors Lynk & Co has climbed to the peak of 200,000 +, while Wei Pai is becoming more and more declining. Therefore, in 2022, when the hybrid market is about to usher in a full-scale outbreak, whether lemon DHT hybrid can create an inflection point for Wei Pai is also related to the future fate of Wei Pai.
BYD: Market capitalization and sales have doubled
To say that the biggest winner in 2021 is not BYD. On the one hand, sales, the data shows that in 2021, BYD's passenger car sales totaled 730,000 units, an increase of 75.4% year-on-year. Among them, new energy passenger cars accounted for 593,700 units, an increase of 231.6% year-on-year, and EV and DM, as the two carriages driving growth, achieved 320,000 units and 273,000 units, respectively.
Whether it is in the pure electric vehicle market, which is regarded as the dominant in the future, or in the hybrid car market that is about to usher in a big explosion, under the equipment of blade battery and DM-i super hybrid system technology, BYD can be called a full bloom in the true sense. Under the layout of new energy for more than a decade, BYD has finally ushered in a highlight moment of accumulation and thin hair.
On the other hand, the market capitalization, the data shows that as of December 31, 2021, BYD has become the most valuable car company in China with a market value of 780.536 billion yuan, an increase of more than 47% over 2020. More importantly, its market capitalization is even more than that of Great Wall Motors, which is in second place, and Weilai Automobile, which is third.
In fact, this also reflects the capital market's optimism about BYD's future. Indeed, under the layout of the entire automotive industry chain, BYD not only avoided the "lack of core" in 2021, but also continuously gained the trust of the market in the new energy vehicle market.
SAIC Passenger Car: The pinnacle in the "going out" team
In fact, in addition to the transformation of new energy and intelligence, globalization is also an important measure of Chinese brands. According to the data, in the past 2021, SAIC's passenger cars, including Roewe and MG MG brands, exceeded 800,000 units for the first time in the year, an increase of 22% year-on-year. Among them, the annual automobile export volume reached 290,000 units, an increase of 68% year-on-year.
Thanks to this, SAIC Passenger Cars also successfully won the throne of China's single-brand overseas sales champion in 2021. From the perspective of globalization and the important mission of Chinese brands to go global, the value of this achievement is full of gold. You know, in the past many years, Chinese car companies and foreign brands have competed closely, which is something that they dare not think about, but now SAIC passenger cars have not only done it, but also done it in the localization market of foreign brands.
It is reported that as of now, SAIC Passenger Vehicles has successfully entered 66 countries and regions, including many European domestic markets with international giants and many high-energy markets such as Australia and New Zealand. With the continuous penetration of products, SAIC Passenger Vehicles will also rank among the top ten single brands in 17 overseas countries around the world in 2021.
By 2022, SAIC Passenger Vehicles is expected to further strengthen its competitive firepower in many domestic and foreign markets. Because under the blessing of the new generation of pure electric architecture and SIGMA architecture, SAIC Passenger Vehicles will also usher in a product year in 2022, among which the roewe whale, the first model of the new Roewe ME system based on the SIGMA architecture, and the new generation of RX5, the pure electric small steel cannon and the pure electric coupe MG Cyberster built based on the new generation of pure electric architecture will be officially launched this year.
According to the China Association of Automobile Manufacturers, in 2022, China's overall automobile export volume will also reach the scale of 2 million vehicles, driven by this scale potential, in the overseas market reputation laying, as well as its own technical product reserves continue to strengthen on the basis of the rise of SAIC passenger cars, will also be further accompanied by the landing of new technologies, continue to increase and broaden.
Chery Automobile Group: Exceeded 960,000 units for the first time
Among China's mainstream car brands, Chery has always been a very special existence, with the image of a technical science and engineering man, Chery's technology has always been more deeply rooted in the hearts of the people. According to the data, Chery Automobile Group's annual sales exceeded 960,000 units for the first time in 2021, an increase of 31.7% year-on-year.
From the perspective of specific brand structure, Chery Automobile, which picked the big beam, reached 657,000 units in the whole year, an increase of 46.3% year-on-year. Jetway Auto sold 154,000 units in the full year, up 17.9% year-on-year. Although the overall scale of Xingtu Automobile is still small, only 37155 vehicles, the year-on-year growth rate has reached 121%. From the perspective of major passenger car brands, despite the overall downturn in the Chinese auto market in 2021, Chery Automobile Group has achieved double-digit growth in many brands.
Based on this, at the beginning of the year, Chery Automobile Group also announced a sales target of 1.5 million units for the whole year of 2022, striving for a sales target of 2 million vehicles. This means that on the basis of 2021, Chery Automobile Group will achieve more than 50% growth. Judging from the overall environment of the auto market, which is still not optimistic, this goal does seem to be somewhat risky.
However, in terms of product reserves, Chery Automobile Group also seems to be prepared. According to chery Automobile Group's planning, in 2022, Chery QQ Ice Cream will work with Chery Ant to achieve an annual sales target of 300,000 vehicles. After diverting 300,000 people, the pressure on the three main passenger car brands, including Chery Automobile, Jietu and Xingtu, has actually been reduced a lot.
Red Dot Observation: In fact, in addition to the six major car companies listed above, independent brands such as FAW Hongqi, GAC Aian, GAC Trumpchi, Dongfeng Motor and other independent brands have shown strong growth vitality in 2021. Among them, FAW Hongqi, which broke through the 300,000-unit mark, has continuously tied a bright red "flag" in the luxury car market by competing on the same stage with international luxury car brands including joint venture high-end and BBA.
GAC E-An, whose average monthly sales have reached 10,000+, has laid the foundation for the olive-shaped new energy vehicle market pattern. Through shadow leopard to open up The Chinese car street culture, through the second generation trumpchi GS8, continue to break the wrist with the joint venture rival GAC Trumpchi, but also in 2021 gained 320,000 user trust, and "Wei Xiao Li Na" and other new car-making forces, are also constantly opening up new energy vehicles, establishing the right to speak of Chinese car brands...
In the new 2022, the competition between Chinese brands and joint venture brands and foreign brands, how wonderful, may wish to wait and see.