Recently, the melon in the entertainment industry is really a chicken feather.
To borrow the words of netizens, "there is no most explosive, only the most explosive"!
In fact, in addition to the entertainment industry, the automobile circle also has a lot of "big melons", especially at several large-scale auto shows in China, the exposed "melons" are more than one! Behind the "big melon", there is no word that cannot be separated from it - rights protection. Near the end of 2021, today, we "Car 314" will give you an inventory of those "melons" at the 2021 auto show.
Tesla roof rights protection, Shanghai Auto Show seconds into "rights protection exhibition"
The rights protection incident at the 2021 domestic auto show began with Tesla, but not only Tesla! On April 19, the first day of the 2021 Shanghai International Auto Show Media Day, Tesla was exposed to the booth for rights protection incidents. From the many pictures and videos that broke out on the Internet, it is not difficult to see that a white-clad woman with the logo of "brake failure" and "Tesla" written on her clothes stood on the roof of tesla, and at the same time she also shouted at the exhibitors, "brake failure" and other rights defense words.
It is reported that the female owner of the rights protection said that during the Spring Festival this year, the Model 3 they drove failed to rear-end the front car, resulting in a serious car accident in a family of 4. Because the Tesla side did not take effective measures to solve the problem, there was the next rights protection incident!
In the afternoon of the same day, Tesla replied to the incident, and Tao Lin, vice president of Tesla China, also said: "The recent negatives are all contributed by her, and the female owner's rights protection is very 'professional', and I feel that there is 'someone' behind her." At the same time, in order to dispel the doubts of potential customers about the Tesla brand, Tao Lin also added, "Our own research shows that 90% of customers are willing to choose Tesla again." ”
Due to her extreme behavior, the woman was quickly taken away by the security guards. Subsequently, the Shanghai Municipal Public Security Bureau reported the situation of "Tesla owners' auto show trouble": Zhang Mou was sentenced to administrative detention for disturbing public order for five days, and Li Mou was sentenced to an administrative warning for disturbing public order. At present, this rights protection case is still unresolved!
"Car 314" Review: In the view of "Car 314", the owner of the car "died" because he felt disrespected! Judging from Tesla's successive rights protection incidents, in order to successfully resolve this problem, it is necessary to lower your body and get along with consumers and users.
Ideal female car owner Guangdong-Hong Kong-Macao Greater Bay Area Auto Show rights protection: Li Xiang is a scumbag
Compared with traditional car brands, the rights protection of new car-making brands is particularly common. At the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show held in July this year, a female car owner defending her rights appeared at the ideal booth. Judging from the live video, the owner said that the ideal official deceived the old car owner to buy the old model, and also said that "Li Xiang is a scumbag".
In fact, in addition to the auto show rights protection, there have been pictures exposed before, and there are old car owners across the country who are defending their rights to the ideal, or hanging banners through the body, or suing the ideal car, demanding the original price to return the car or buy a new model.
It is not difficult to understand this rights protection, because the 2021 model has undergone many upgrades compared with the old model, especially the intelligent auxiliary driving system, because of the change in the hardware configuration, its driving ability has been qualitatively improved on the basis of the old model. However, in terms of price, the new car is only 10,000 yuan more expensive than the old model. For the group holding more than 300,000 cars to buy, this upgrade must be unacceptable!
Therefore, after the listing of the ideal ONE in 2021, a round of large-scale rights protection events was opened online. Some car owners said: "I have confirmed with the sales many times, and the sales firmly said that there will be no change", "I thought that buying a car, it turned out to be to help the ideal clear the inventory". Even from the screenshots of some car owners, it can be seen that they do not have any discounts when buying old models, and they also hide the fact that the new models are almost on the market.
"Car 314" comment: In the view of "Car 314", at the time of the replacement of old and new, the practice of the ideal car does have a problem of concealment. For the new car just mentioned to become the "old model", it is estimated that not many car owners are willing to accept it! If you want to buy a good car, you still have to be honest!
Xiaopeng owner Guangzhou Auto Show rights protection, the owner of the car was carried out of the scene by the security guard
Time to November this year, as the last large-scale international auto show in 2021, Guangzhou Auto Show also ushered in many brands to participate in the exhibition! Although the Tesla brand was absent this time, at the Guangzhou Auto Show, an unexpected rights protection incident occurred at the Xiaopeng booth.
According to the video on the Internet, a man made a big fuss at the Booth of Xiaopeng Automobile and clashed with the staff, and then the man repeatedly asked "Are you restricting my personal freedom?" In the midst of a lot of noise, like tesla rights protection at the Shanghai Auto Show in April, the Guangzhou Auto Show in November also surprised the "lifting incident".
But this matter has been reversed, and professionals in the automotive media industry are well aware of the ins and outs of this matter: because someone maliciously attacked other car owners in the Xiaopeng car owner group, and was suspected of harassing other car owners' female friends, causing dissatisfaction among most car owners in the group, they were immediately asked to leave the car owner group. After the so-called loss of up to seven figures from the man was rejected, there was a scene of the auto show.
"Car 314" comment: In the impression, every time it involves a rights protection incident, the first thing that comes to mind is the quality of the car. However, if there are rights protection incidents like Xiaopeng Motors, it is because of the owner's problem, then the final "spearhead" must be biased, so when the rights protection incident occurs, netizens still have to figure out the situation first, and then "spray"! Because, professional is always professional, do not be rhythmic by the marketing number of some platforms.
300,000 C-class with 1.5T, Guangzhou Auto Show Mercedes-Benz was scolded "no bottom line"
I have to admit that Mercedes-Benz is a black physique! As a representative of domestic luxury brands, Mercedes-Benz cars in China's public opinion has also surpassed bmw and Audi brands, especially the shrinking engine displacement! Therefore, on the Internet, there are many consumers complaining that buying Mercedes-Benz is not paying IQ tax!
On the first day of the Guangzhou Auto Show, an automotive media person's comments on Mercedes-Benz models caused controversy. In the video, in addition to angrily denouncing the Mercedes-Benz brand, he also said, "Mercedes-Benz is becoming more and more bottomless, 300,000 yuan of Mercedes-Benz C-class replaced with a 1.5T engine, what a century-old car brand has become." Subsequently, the car critic's evaluation of the Mercedes-Benz brand triggered a hot discussion on the Internet!
Some netizens expressed support for this view and threw out the views that Mercedes-Benz is now expensive and the engine displacement is getting smaller and smaller. But on the other hand, there are also netizens who refute this statement, Mercedes-Benz is expensive, largely because of the high premium ability, in other words, the price of Mercedes-Benz brand models, or the embodiment of consumers' recognition of the quality of Mercedes-Benz cars.
In fact, if you know about the Mercedes-Benz C-Class, as early as 2018, the Mercedes-Benz C-Class has a trend of 1.5T engine, but at that time, in addition to the 1.5T model, consumers also have 1.6T and 2.0T to choose from. But today, the Mercedes-Benz C-Class only offers a high and low power engine of 1.5T, and the gap is self-evident!
"Car 314" review: Consumers' eyes are shiny, from 2.0T to 1.6T, and then to 1.5T, Mercedes-Benz's sincerity to the market is indeed getting smaller and smaller. But on the other hand, it is the consumer's pursuit of the Mercedes-Benz brand, so Mercedes-Benz has abandoned the "only displacement theory" in the industry. Mercedes-Benz's 1.5T engine today, in the final analysis, is still the user's "masterpiece", do you have the courage not to buy Mercedes-Benz?
Conclusion:
Since the Shanghai Auto Show Tesla booth rights protection incident in April this year, "rights protection" has become a beautiful landscape in the auto show. Therefore, many netizens joke that many brands employ a large number of security personnel to prevent the occurrence of such incidents.
In the view of "Car 314", whether it is for enterprises or consumers, the practice of protecting rights at auto shows should still be cautious. Although the legitimate rights and interests of consumers need to be protected, we do not advocate "distribution according to the noise", otherwise, in the end, it is the consumers themselves who are hurt!
Near the end of the year, for a series of events such as auto shows, new cars, rights protection, etc., our "Car 314" will continue to pay attention to and summarize, if you have any interesting events or topics, you may wish to tell us in the comment area!