At the 2021 Guangzhou Auto Show held recently, GUANGC Honda's e:N series first pure electric vehicle e:NP1 met with the public for the first time.
This represents
A new car for the future direction of Guangqi Honda
In many ways
Both are groundbreaking
Based on the new electric platform architecture and intelligent ecosystem, set "motion", "wisdom", "beauty" multiple charm value in one, e: NP1 with overwhelming driving performance to tell the world, even if the power source changes, Honda's pursuit of driving pleasure will not change!
Since then, Guangqi Honda's electrification product matrix has ushered in new members, the electrification strategy has been comprehensively upgraded, and the enterprise electrification business has entered a new world.
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1
A new value experience defines the charm of electric driving
e: NP1 inherits Honda
Innate spirit
It also demonstrates the determination to create a future
The new car achieved driving on Honda
Sublimation of fun
It will be the first to bring it to Chinese users
"Moving", "Wisdom", "Beauty"
New value experiences
"Moving" stands for Honda unique
The driving pleasure of people and cars moving at will
In order to realize the core value of "moving", e:NP1 is equipped with "e:N Architecture F" developed for small and medium-sized EVs under the e:N Architecture architecture.
Based on the front-facing front-drive FWD, the e:NP1 driving experience far exceeds that of its peer EV, and the driving performance reaches overwhelming light and fast.
Relying on Honda's excellent electronic control technology accumulation, e:NP1 equipped with motor power density to reach the industry-leading level, the motor control program integration of up to more than 20,000 scene algorithms, is more than 40 times that of ordinary pure electric vehicles, so that e:NP1 can adapt to a wider range of driving scenarios, each moment power output is silky and delicate, with the excellent sense of control of the integration of people and vehicles, bringing a smooth driving experience.
"Wisdom" represents a safe and comfortable intelligent experience
e:NP1 integrated full-stack intelligent control ecosystem e:N OS, equipped with advanced HMI system, with the leading 15.2-inch HIGH-definition ultra-thin bezel central control screen of the same class model, and a 10.25-inch color full-LCD digital dashboard, creating a highly intelligent and futuristic digital cockpit, making more convenient and intelligent information acquisition and vehicle handling possible;
It also integrates Honda SENSING and Honda CONNECT 3.0 exclusive versions for pure electric vehicles to create a safe, comfortable and intelligent mobile space, bringing new intelligent value.
"Beauty" is the new design language adopted by e:NP1
"e:N Design", e:NP1 with the design concept of "one touch of the future", in the simple and sharp shape, the use of e:N series symbolic new car logo.
At the same time, the "Heart beat heartbeat interactive lamp language" full of life is added, and a variety of light expressions are used during the charging process, so that users can see the charging status at a glance and present the beauty of futuristic technology.
2
Deepen the local cooperation strategy to empower pure electric models
It is reported that Honda will set off an electrification offensive in the Chinese market, and Honda will integrate China's superior resources to launch 10 new Honda brand pure electric models in 5 consecutive years. It has even announced that all new models launched in China after 2030 will be electric models such as pure electric vehicles and hybrid vehicles, and no new fuel vehicles will be launched.
Katsushi Inoue, executive director of Honda Giken Co., Ltd. and china president, also said that it will continue to deepen its cooperative relationship with CATL, carry out all-round strategic cooperation, work together to develop high-performance batteries and build a long-term supply system, through this cooperation, Honda will obtain a stable supply of BATTERies in the NINGDE era, which is mainly based on pure electric vehicle (BEV) batteries. New energy vehicle models produced in China equipped with CATL power batteries are expected to be launched to the Chinese market first in 2022, and the electric vehicles produced in China will be exported overseas in the future.
To this end, GUANGQI Honda will invest in the construction of a new plant for pure electric vehicles with high efficiency, intelligence, low carbon and environmental protection, and plans to put into production from 2024 onwards, with an annual output of 120,000 new energy vehicles. The factory will integrate the accumulated achievements of the enterprise manufacturing system and become an efficient, intelligent, low-carbon and environmentally friendly electrification benchmark, laying a strong manufacturing system for the electrification industry.
3
Interactive service channels are "zero distance" close to users
While having excellent product strength, GUANGQI Honda will also use its brand strength to pave the way for the development of e:NP1 after it is introduced to the market in the future. In order to let consumers better feel the unique world view and product charm of e:NP1, GUANGQI Honda will explore the channel model of building a new era of electrification.
Facing the new competitive landscape of the electrification market, GUANGQI Honda will explore new ways and bridges to communicate with consumers, and provide customers with a more transparent and efficient car purchase experience through online and offline linkage. At the same time, GUANGC Honda will build the GUANGQI Honda APP electric zone around the e:N series products to create a more colorful life experience with users.
*This article is promotional information
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