On the evening of April 26, Honda's first pure electric SUV in China, Dongfeng Honda e:NS1, was officially launched. A total of 4 models were launched in this listing, priced at 175,000 yuan to 218,000 yuan after subsidies.
As Honda's first pure electric vehicle model in China, and at the same time a popular model SUV, under the Honda car-making gene, e:NS1 brings us three core values of "movement", "wisdom" and "beauty" and a major renewal measure.
"Move"
e:NS1 is equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles, and chassis platforms, so that e:NS1 is full of power while smooth and stable. In addition, the e:NS1 can adapt to different environments, and the sport mode can provide a more exciting acceleration experience for the driver.
"Wisdom"
e: NS1 application intelligent digital cockpit design, 15.1 inch ultra-narrow bezel suspension smart screen yu 10.25 inch color full LCD digital instrument cluster combination can be described as full of scientific and technological sense. In addition, the e:NS1 is equipped with the exclusive version of Honda CONNECT 3.0 pure electric vehicle, with more than 20 functions such as AI voice assistant, car home interconnection, energy management, and OTA online upgrade. Dongfeng Honda e:NS1 defines the new value of electric mobility with excellent intelligent technology performance.
"Beautiful"
e:NS1 adopts the new "e:N Design" design language, which looks simple but intriguing. The whole vehicle brings users a sense of "future life", allowing users to explore the charm of future technology in the experience. e: The NS1 is equipped with a hair light H mark and a "Honda" letter mark on the rear of the car, which is highly recognizable. e: NS1 body size of 4390 * 1790 * 1560mm, wheelbase 2610mm, spacious space, enough to meet the user's commuting, self-driving travel and other travel scenarios for comfort needs.
Renewed marketing
It is reported that Dongfeng Honda will provide convenient services around the whole life cycle service scenario of consumers through global marketing such as Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour. The innovative marketing model allows users to deeply perceive the charm of e:NS1's high-tech and intelligent products.
Since its inception, Honda has adhered to the user-centric approach and is committed to creating mobile fun that exceeds expectations for users through technological innovation. Entering the era of electrification, Honda's original intention has not changed. In October last year, Honda China released its electrification strategy in China, launching a new pure electric vehicle brand "e:N". On April 25, Honda held the e:N brand night online event, released the "e:N" brand declaration, brand slogan and product planning, etc., sounding the clarion call for full electrification.
Now, with the debut of the first product of the "e:N" series, e:NS1, Honda has since begun a new chapter in the development of electrification in China. Driven by new brands and new models, the electrification transformation of Dongfeng Honda will also accelerate again.