All along, the pace of pure electrification of most joint venture brands has lagged behind Chinese brands, missing a lot of dividends in the new energy market, but in the face of such a large piece of cake, they naturally will not give up lightly, in this context, on March 29, GAC Honda officially released a new electric brand e: NP, and also brought its first model - Ji Pan 1.
First analyze the name: "e:NP" in the "e" represents "energize power" and "electric power", while "N" represents "New Brand New" and "Next Evolution", "P" represents "Prime Extreme", in line with the consistent brand tone of Guangqi Honda, it has injected a lot of sense of technology into it.
As a new electric brand under GAC Honda, e:NP will open GAC Honda's new "electrification" strategy, and will also help the Honda brand to achieve the goals of "carbon neutrality" and "zero fatalities" by 2050, of which the time to achieve "carbon neutrality" before 2050 is exactly 10 years earlier than China's goal of "carbon neutrality" in 2060, which can be seen from the new electric brand e: The importance of NP in GAC's Honda and the entire Honda brand.
As for the first model, Ji Pan 1, its design was completed by the Chinese design team, and the Chinese R & D team played an important role in the vehicle development process; in terms of power, the new car is equipped with a front-mounted permanent magnet synchronous motor, with a total of 134kw/150kw two configurations, the vehicle's endurance and battery information is expected to be consistent with the East E:NS1, equipped with a 68.8kWh ternary lithium battery pack, the endurance is 420, 510km, respectively.
The Polar Pan 1 has Honda's specially designed sound wave simulation, which can fill the restless heart of some consumers who have feelings for the internal combustion engine; Honda's electrified products have a special sales network; its electronic control integrates more than 20,000 scene algorithms (to avoid motion sickness caused by high twisting), and will be equipped with DMC driver state perception system. In addition, Honda also said that it will launch 1 extreme turbo series electric model per year by 2025.
At the press conference, we learned that GAC Honda's new new energy exclusive plant will be completed and put into operation in 2024. In addition to the full application of 5G technology and the introduction of a number of advanced intelligent equipment and systems, the new factory also builds flexible manufacturing capabilities for products through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence, realizes rapid response to personalized product needs, and creates a benchmark for Honda's "smart" and "low-carbon" factories.
China is the world's largest electric market, and Chinese consumers are also "the consumers who understand electric vehicles the most". In 2021, global electric vehicle sales reached 6.5 million units, of which the Chinese market sales exceeded 3 million for the first time, accounting for nearly half of the world. With the continuous popularization of electric vehicles, users' views and needs for electric vehicles have become more mature, from the fresh experience of large toys, returning to the pursuit of the attributes of the car itself and the experience of car life, I believe this will be a great opportunity for the emergence of the pole.