According to the statistics of the leading domestic defective automobile product information collection platform Car Quality Network, in 2021, the domestic automobile complaint sales volume was 30.9 per 10,000 per cent compared with the annual average, and the value declined for the first time in nearly four years, reflecting a slight improvement in the overall reputation of domestic automobiles to a certain extent. Among them, the annual average of the sales volume ratio of complaints about automobile quality problems (the ratio of the number of complaints about quality problems to sales volume) is 26.9 per 10,000. According to the data of the Association of Automobile Manufacturers, the cumulative sales of domestic automobiles in 2021 are 20,910,057, of which there are 632 models with sales data, resulting in an average annual sales volume of 33,085 domestic automobiles. According to statistics, a total of 166 models exceeded the average annual sales of automobiles in 2021, of which 120 models were selected for the list due to the better than the annual average due to quality complaints, and the specific rankings are as follows:
Judging from the changes in the sales ratio of complaints about automobile quality problems in the past five years, there is a trend of rising and falling, the value of the first four years has risen year by year, and the ratio of complaint sales in 2021 has decreased slightly compared with 2020, but the value is still relatively high.
Judging from the proportion of quality complaints and sales in 2021 compared with the proportion of models above the average, the performance of independent brand models is strong, accounting for more than half, an increase of 13.4 percentage points over 2020, reflecting the increasing quality reputation of independent brand models. In contrast, the proportion of German, Japanese and Korean brands has decreased compared with 2020, of which the proportion of German brand models has decreased significantly, down 6 percentage points from 2020.
Judging from the attributes of models above the annual average in 2021, SUV accounts for nearly 60%, an increase of 2.7 percentage points over 2020, and is still the highest proportion of models. In addition, the proportion of medium-sized cars and mini cars has also increased significantly compared with 2020. In contrast, the proportion of compact cars has declined significantly compared with 2020, and it has been less than 20%.
Data to watch
1. The focus of quality complaints has changed SAIC-GM-Wuling's performance is eye-catching
According to the data of the vehicle quality network, the focus of complaints on quality problems in 2021 has changed slightly compared with 2020, and most of the top ten complaints and fault problems are concentrated in the engine and gearbox, while there are relatively many complaints about body accessories and electrical appliances in 2020. From the statistics of fault points, it can be found that the "video and audio system failure" is still the first fault problem point, the number of complaints increased by 31.1% year-on-year, and most of the models on the list are involved.
Specific to the list, the number of models on the list is 3 times less than the 2021 annual car complaint sales compared with the list, and the top ten models on the list are basically the same as the annual complaint sales ratio list, but the ranking has changed slightly. SAIC-GM-Wuling also ushered in a highlight moment in the list of quality complaints and sales ratio, with four of its models entering the top 20 of the list, among which, the new model Wuling Xingchen, which was listed in 2021, won the championship with excellent quality complaint sales ratio performance, which is also the only model in the list with a value of less than one in ten thousand, and the short-term quality reputation performance is worth affirming.
2, the new force pure electric vehicle model ranked high, the service problem gradually became a "hard injury"
Judging from the ranking of the models selected for the list of complaints about quality problems, the ranking of most pure electric vehicle models, especially the models of new forces brands, has obviously improved compared with the annual complaint sales ratio list, especially the ideal ONE, which ranks among the top 10 in the list of automobile quality complaints and sales ratio, and only ranks 55th in the annual complaint sales ratio list. In addition, GAC Aion AION Y's ranking has also improved significantly, entering the top 40 of the list. Of course, there are also a small number of pure electric models whose rankings do not change much from the annual complaint sales ratio list.
Through the change of ranking, it is not difficult to find that the complaint sales volume in 2021 is mostly a service problem than the pure electric vehicle model in the list, on the one hand, because the structure of the pure electric vehicle model is relatively simple compared to the fuel vehicle, the probability of quality problems is less than that of the fuel vehicle; on the other hand, the pure electric vehicle model, especially the new power brand model, the trump card means of marketing is service, so consumers who buy pure electric vehicles have a lower tolerance for the problems of car companies in terms of service.
In addition to service problems, there are also certain quality problems in the models that rank relatively low in the list of pure electric vehicle models. According to the data of the vehicle quality network, the quality complaints and failure points of the pure electric vehicle model in 2021 are mainly concentrated in the "power battery failure", "audio-visual system failure", "charging failure" and "inaccurate mileage", and the sum of complaints accounts for more than 40% of the total. Among them, the number of complaints about "power battery failure" has soared by 90.4% compared with 2020, which has become the biggest threat facing pure electric vehicle models.
3. Luxury brand quality problems complaints are concentrated Hongqi H9 into its own brand model
In contrast, most of the luxury brand models in the quality complaint sales ratio list have declined significantly compared with the annual complaint sales ratio list. To a certain extent, it also shows that luxury brand models pay more attention to pre-sales/after-sales service than joint venture and independent brand models, and car owners complain more about quality problems.
However, there are also some models in the list that are basically consistent with the annual complaint sales ratio list, such as Beijing Benz A-Class, BMW Brilliance X3 and Hongqi H9, etc., the performance in the quality complaint sales ratio list is still remarkable, and the short-term quality reputation performance is better than other luxury brand models. In contrast, the FAW-Volkswagen Audi A6L performed somewhat unsatisfactorily, becoming the only luxury brand model to fall out of the list of complaints about quality problems. According to the data of the vehicle quality network, the vast majority of FAW-Volkswagen Audi A6L complaints are quality problems, mostly concentrated in the engine and gearbox, such as "transmission computer board failure", "engine shutdown" and so on.