On the occasion of the 8th China Brand Day, SAIC Roewe held the DMH Technology Brand Conference in Shanghai, the home of the brand day event, to release the brand's latest technological achievements in the field of hybridization.
With the increasing market size and product quality, the brand influence of China's new energy vehicles has become more and more prominent, and the innovative technologies born and trained in the fierce competition environment have begun to "feed" the global market from the domestic market. A number of Chinese car companies represented by SAIC Roewe have been deeply cultivating technology and polishing products to drive the wheels of China's automobile industry forward.
Technology-based brand breakthrough "new quality productivity"
In recent years, under the background of the "New Four Modernizations", China's automobile industry has accelerated its transformation and upgrading, and has become one of the important windows to observe the formation and development of new quality productivity. The emergence of a breakthrough new technology can inject new momentum into the development of the industry, which will have a profound impact on the automotive market, the upstream and downstream of the industrial chain, and the business model.
As an independent brand car company, SAIC Roewe has always attached great importance to the independent mastery of key core technologies, and has always taken technological innovation as the endogenous driving force of the enterprise. In 2010, Roewe began to explore the technology paths of pure electric, PHEV and fuel cells, especially in the field of PHEV technology, which was generally regarded as a "transitional solution" by the industry at that time.
There is still a lot to be done. Qiu Jie, vice president of SAIC Innovation Research and Development Institute and general manager of Jieneng Company, said, "In the next three years, we will increase the overall efficiency of DMH by 10%, which is to get rid of our 'skin'. There are five elements to this: the engine, the hybrid transmission, the battery, the efficiency of the motor, and the brain renewal of the high and low voltage mixture. ”
The new quality of productivity, driven by innovation and manifested by the improvement of total factor productivity, is the direction of the development of mainland industries in the future. Chinese brands should become the source of key core technologies, forward-looking technologies and original technologies. Only by making up for the technical shortcomings of "can't be made" and "can't be made" can Chinese brands have a place in the world's industrial map and stand at the forefront of global competition.
Innovation is not about gathering where the tuyere is, but about challenge and persistence. Due to the changes in the working conditions and system structure, the complexity of the new energy power system is high. Especially for hybrid systems, it also involves the coupling development of multiple power sources, which can be described as "hell mode". SAIC Roewe's engineering team overcame difficulties and achieved three "firsts" in one fell swoop: the first "energy domain" global thermal management, the first "five-in-one PICU" to achieve variable sharing, the first leading P1 flat wire motor with coaxial structure, and the widest and most efficient thermal efficiency ≥43% engine.
The strength of the brand can stand the test of the market
Among the new energy vehicles, plug-in hybrids, pure electric vehicles, hydrogen fuel cell vehicles and other new energy vehicles are blooming, among which, hybrid vehicle products such as range extender and plug-in hybrid have become one of the key subdivisions of many car companies in recent years.
According to data from the China Association of Automobile Manufacturers, in the new energy vehicle market in the first quarter of this year, the sales of plug-in hybrid vehicles reached 784,000, a year-on-year increase of 81.2%, and plug-in hybrid vehicles surpassed pure electric vehicles to become the fastest growing car type.
In the fierce competition, SAIC Roewe chooses to break through with technological innovation and create products that can stand the test of the market. The Roewe D7 DMH and D5X DMH equipped with DMH super hybrid technology have demonstrated their strength in terms of energy efficiency, NVH (noise, vibration, and harshness), and driving experience.
In the 2023 Hybrid Vehicle Extreme Challenge, the Roewe D7 DMH stood out among many mainstream plug-in hybrid models, with a measured pure electric range of 142km and a fuel consumption of 4.61L per 100km, winning a number of key competitions. Subsequently, under the condition of full fuel and full power, the Roewe D7 DMH continued to refresh the endurance record of B-class cars with a range of 1704km in winter and 1962km in Lanzhou to Shanghai. The Roewe D5X DMH, which is also equipped with DMH super hybrid technology, also recorded a true comprehensive range of 1,621km and an average fuel consumption of 3.8L per 100km measured in Hainan in January this year.
SAIC's new energy technology roadmap is not only for domestic users, but also for global users. "SAIC insists on independently mastering core technologies and insisting on independent positive research and development, creating a number of 'firsts' and 'firsts' in the industry." Lu Yong, Deputy General Manager of SAIC Passenger Vehicle Company, Executive Vice President of SAIC Innovation Research and Development Institute, and Executive Deputy Director of the Technology Center, introduced that SAIC will continue to take core technology as the anchor point, accelerate the shift from product export to technology output, and take the lead in creating a globally competitive technology brand in the future, empowering its products and benefiting global users.
Boost confidence Brands deliver positive energy
Since 2024, SAIC Roewe has accelerated the pace of new energy transformation - first launched a limited-time preferential policy for the D7, and then launched the "Rong Tornado" operation in April. In the face of the intensifying trend of "fan circle" in automobile marketing, SAIC Roewe firmly chooses to develop and launch products with high quality-to-price ratio, so that Chinese consumers can take the lead in experiencing leading technological achievements and give back to "traffic anxiety" with sincerity. At present, SAIC Roewe D5X DMH has started pre-sale and will be officially launched on May 20.
The highest level of brand communication is the transmission of values, and the focus is on the true understanding and respect of user needs. Since the development of the new energy vehicle industry, consumers' attention to the overall cost performance of vehicles has increased to an unprecedented height - in addition to the consideration of car purchase cost and maintenance costs, consumers need a solution that not only meets environmental standards, but also finds the perfect balance between economy, driving experience and long-term use cost. Insisting on being the "hybrid technology with the most long-term value", SAIC Roewe is not limited to short-term marketing to compete for traffic, and conveys the correct values to the industry through a deep understanding and unremitting pursuit of meeting user needs.
The release of the DMH super hybrid technology brand at the 2024 China Brand Day, a meaningful time, conveys SAIC Roewe's belief in new energy technology and its adherence to the technical mission of the Chinese brand. Zu Qijie, Vice President and Chief Engineer of SAIC, said: "We take advantage of the stage of China Brand Day to release the DMH super hybrid system technology brand, hoping to further give full play to SAIC's more than ten years of technical accumulation in hybrid systems, create hybrid products for global users, promote the high-quality development and high-level opening up of the mainland automobile industry, further promote the development of the mainland automobile industry from big to strong, and let the world see the vigorous power of Chinese automobile brands in the new energy era." (Yang Zihua Tan Rui)
Editor: Ge Jiaming
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