Looking at the car market from the perspective of people's livelihood / watching the car from the left and right reports——
You only need to pay attention to some news on the Internet and you will find that car price reductions have become a common phenomenon in the industry. After the launch of new energy vehicles, fuel vehicles began a round of large-scale price reductions; When the new energy vehicle market is hot, not only the decline of fuel vehicles is greater, but also the price of new energy vehicles has begun to seize the market. In this way, consumers who step on the wrong rhythm of buying a car have become a big injustice, some buy today and drop tomorrow, and the car dealer will not refund, so the complaints about the price reduction of cars infringing on the interests of consumers have increased sharply, and even intensified, endlessly.
I remember that in March last year, it was Dongfeng Motor that fired the first shot at the price reduction of fuel vehicles.
At that time, a promotional poster with the slogan "The strongest car purchase discount season in the history of Hubei has begun" appeared in Dongfeng Motor's stores. In this round of activities to promote automobile consumption (in fact, manufacturers can't sell it), 17 models of Dongfeng Citroen, Dongfeng Peugeot and Dongfeng Fukang brands produced by Dongfeng Citroen's Wuhan factory can "concede" 20,000-90,000 yuan to customers. As a result, the passenger flow of DPCA in Han 4S store rose rapidly, and the sales staff were "online" for a long time from 7 a.m. to 10 p.m., and the company and the Wuhan factory sent management personnel to the sales outlets to help sell cars.
At that time, many car manufacturers were stunned by the news of Dongfeng Motor's price reduction before they came to their senses, because this time Dongfeng Motor's price reduction was not a small action, but the behavior of the entire group, and the reduction was unprecedented.
What happened later, we have seen, the domino effect of price reduction extends throughout the industry, and the news of fuel vehicle price reduction comes one after another, which is dizzying. At this time, new energy vehicles are quite conservative, and few manufacturers have announced price cuts.
Some people may ask, why has the price reduction of fuel vehicles become the norm? The answer is actually very clear, new energy vehicles are driven by policies, coupled with natural advantages, their market penetration rate is increasing, in the case of the overall sales volume of the whole year compared with previous years, the growth of new energy vehicle sales, naturally is to seize the share of fuel vehicles, so car dealers generally feel that fuel vehicles will not sell well in 2023, and price reduction promotions will become inevitable.
However, since the beginning of this year, new energy vehicles have also begun to join the army of price reductions on a large scale.
According to the auto complaint ranking in April, BYD's models such as Destroyer 05, Seagull, Song PLUS New Energy, Qin PLUS, Han, Seal, Yuan PLUS, Song Pro New Energy, Tang New Energy and other models have become the hardest hit areas of complaints due to "price changes" and "typical problems". In addition, Changan Yida, Wuling Xingguang, Roewe D7 and other models have also been complained by many owners due to "price changes".
In the list of complaints, the new smart Phantom #1 and the new smart Phantom #3 are complained about being a bit special.
On April 14 this year, the new smart Elf #1 and the new smart Elf #3 new version models were officially launched, of which the new smart Elf #1 launched 3 configuration models, with a price range of 154,900-199,900 yuan, compared with the old model, the price was reduced by 24,100-26,000 yuan, and the new smart Elf #3 launched 3 configuration models, with a price range of 164,900-219,900 yuan, compared with the old model, a decrease of 45,000-71,000 yuan.
The new smart Elf #1 and the new smart Elf #3 are both new energy vehicles, and their prices are directly reduced when the new car is launched.
In fact, the price reduction of new energy vehicles will be the same as the price reduction of fuel vehicles in the future. Before, it was said that the competition for fuel vehicles was fierce, and they had to reduce the price and lift the table. Now, new energy vehicles have become a consumer trend, and it stands to reason that prices should be firm, but they cannot withstand the fierce competition in the industry. Although the price reduction has to sacrifice profits, compared to "living", who is lighter and who is heavier, presumably every manufacturer knows better than anyone else, it is nothing more than observing the trend of the industry while reducing prices, and there will always be an inflection point.
Since fuel vehicles and new energy vehicles are reducing prices, and will continue to deduce them in the future, it is necessary to remind consumers that people who have the need to buy a car may wish to wait and wait, and when the price is right, it is not equivalent to earning? Hasn't the price of Toyota Highlander been strong before, and it has recently been reduced by 60,000 to 70,000 yuan.
So, waiting is the best teacher.
(The picture in this article comes from the Internet, invaded and deleted)