Compared with German cars and American cars, Japanese cars can sell well in the domestic car market, mainly relying on excellent quality and low cost of cars, such as Nissan Xuanyi and Toyota Corolla in Japanese cars, which are a collection of high quality + low cost of cars, and sales are relatively high. However, with the emergence of new energy vehicles, the cost of Japanese cars can not be regarded as a particular advantage, after all, there are really many electric vehicles that only cost a few cents per kilometer. Just like the micro-electric vehicle of Hongguang MINIEV, its cost of using the car is only 5 cents per kilometer, which is more economical than Xuanyi and Corolla. In this way, new energy vehicles such as Hongguang MINIEV have the strength to impact Japanese cars?
Since Japanese cars win by car cost and high quality, and the cost of using cars is obviously lower for electric vehicles, this will not be said more. Then we have to look at the quality, in fact, micro-electric vehicles like Hongguang MINIEV, the quality is not bad. Let's start with a side argument – sales. In 2021, the cumulative sales of The Horizon MINIV will be 426,000 units, and globally, the annual sales of the Miniv are second only to the Tesla Model 3. Such a high degree of recognition can see the quality of Hongguang MINIEV from the side, after all, a poor quality model, it is difficult to win high sales.
Looking at the quality of Hongguang MINIEV in a more intuitive way, according to the complaint sales ratio ranking in 2021, Hongguang MINIEV ranks second in the list with a complaint sales ratio of 1.6 per 10,000. In other words, there will only be 3 complainants for every 20,000 users of the car, and Toyota's best performing model is the Willanda, and the complaint sales ratio is 4.4 per 10,000. According to the statistics of the third-party car quality network, the complaints of Hongguang MINIEV mainly focus on problems such as insufficient power and wiper failure.
Wiper failures are minor problems, and the impact of insufficient power on users seems to be even greater. From the parameter point of view, the motor power equipped with Hongguang MINIEV is indeed not large, the total power is 20kW, and the 20kW motor equipped with Hongguang MINIEV can actually meet most travel scenarios, and it is enough to take urban travel and daily transportation. In addition, Hongguang MINIEV will launch a new model with a total power of 30kW this year, which may meet the needs of users for strong power.
Generally speaking, the motor and electronic control devices on electric vehicles are basically inseparable from Japanese suppliers, and the chips in the car are mainly provided by some overseas companies. But none of the parts of the Entire Hongguang MINIEV car are made in Japan, and it was a professor at Nagoya University in Japan who publicly dismantled a MinieV and lamented: It is difficult for Japan to build a MinieV. It is reported that the main accessories of Hongguang MINIEV are domestic, such as the battery is from the Ningde era, the motor is from Ningbo Shuanglin, the capacitor is from Hunan Aihua, and even the chip is also self-developed by Wuling. In other words, the output of Hongguang MINIEV will not be affected by the chip famine, which is one of the reasons why Hongguang MINIEV can deliver hundreds of thousands of vehicles during the "chip famine".
It is worth mentioning that Hongguang MINIEV is not only popular in China, in the global market, in fact, the popularity is relatively high, Nagoya Professor dismantled Hongguang MINIEV, even if it is an example. Moreover, there are many overseas manufacturers and media calling for Hongguang MINIEV to introduce into the local market, such as Latvian automaker Dartz has plans to introduce Hongguang MINIEV; Japanese media have also called on Hongguang MINIEV to enter its local sales.
Of course, It is not accidental that Hongguang MINIEV can start at a price of more than 20,000, but in terms of cost control. According to the analysis report of Nagoya University disassembling Hongguang MINIEV, the technology of many accessories of Hongguang MINIEV deviates from the mainstream level, such as the battery part, the energy density of BYD battery pack is 140Wh·kg, the energy density of Tesla Model 3 battery pack is 161 Wh·kg, and the energy density of Hongguang MINIEV battery pack is only 116Wh·kg.
However, the positioning of Hongguang MINIEV is a scooter, and its own 120km/170km pure electric endurance is enough to meet daily travel, and according to statistics, most Hongguang MINIEV owners have a travel mileage of less than 20km. The endurance of the Model 3 is more than 500km, but its starting price is also close to 300,000. In addition, under the low temperature climate of -7 °C, the battery life retention rate of Hongguang MINIEV is also 67.5%, which is higher than the average level of the "China Small New Energy Vehicle Low Temperature Endurance White Paper", which means that its battery technology has not actually shrunk, but reduced the energy density.
Summary: From the perspective of materials, technology and quality of Hongguang MINIEV, it can be found that the car-making technology of independent brands has been significantly improved. Moreover, from the perspective of the average proportion of automobile complaint sales in 2021, independent brand models accounted for 51.2%, American cars accounted for 8.1%, German cars accounted for 17.9%, and Japanese cars accounted for 20.3%, which is also the best result of independent brand models in the past six years. It can be seen that although Hongguang MINIEV cannot impact Japanese cars in terms of positioning, it does have the strength to impact Japanese cars in terms of quality and cost of cars.