According to the statistics of the leading defective automobile product information collection platform in China, the car quality network shows that in 2021, the domestic automobile complaint sales volume is 30.9 per 10,000 per cent of the annual average, and the value has declined for the first time in nearly four years, which to a certain extent reflects the overall reputation of the automobile. According to the data of the Association of Automobile Manufacturers, the cumulative sales of automobiles in 2021 totaled 20,910,057 vehicles, of which there were 632 models with sales data, resulting in an average annual sales volume of 33,085 domestic automobiles. According to statistics, in 2021, a total of 166 models exceeded the average annual sales of cars, including 71 cars, 87 SUV models, 7 MPV models, and 1 micro-model. Among them, a total of 123 models were selected for the complaint sales ratio better than the annual average of the car complaint sales ratio, as follows:
From the changes in the sales ratio of automobile complaints in the past five years, it can be seen that the first four years have shown an upward trend year by year, especially in 2020, the annual complaint sales ratio has increased by leaps and bounds. In 2021, the car complaint sales ratio ended the previous "three consecutive increases", but it is still in a relatively high position.
Judging from the proportion of models above the average in 2021, independent brands account for half of the country, accounting for a significant increase in 2020, creating the best results in the past six years. In addition, Japanese and Ashkenazi brands also occupy a certain share, compared with Korean and European brands.
Judging from the proportion of model attributes above the average vehicle complaint sales ratio in 2021, SUV models account for nearly 60%, and the overall complaint sales ratio is better than that of other models, which is not unrelated to its huge number of models and market sales. In addition, compact cars became the second-highest proportion of models, but the proportion decreased compared to 2020. In contrast, the performance of mini cars this year is remarkable, accounting for an increase of 2.4 percentage points compared with 2020.
Data to watch
In 2021, the willingness of domestic automobile consumers to protect their rights will continue to rise, and the increase in small-scale complaints of some models will continue to occur. According to the data of the car quality network, the number of complaints in 2 months in 2021 exceeded 10,000, of which the number of complaints in December reached the peak of the historical number of complaints in a single month, thus promoting the total number of effective complaints accepted by the car quality network in 2021 to exceed 100,000 cases. In the same period, according to the data of the Association of Passenger Vehicles, the cumulative sales of domestic narrow passenger cars in 2021 were 20.146 million units, achieving a year-on-year increase for the first time in the past four years, an increase of 4.4% over 2020. Affected by this, the annual complaint sales volume of automobiles in 2021 is slightly better than the performance. Specific to the list, the number of models that meet the shortlisting conditions this year has increased by 3 compared with 2020, and the complaint sales ratio of most models is basically the same as that of 2020. It is worth noting that in 2021, there are still no "zero complaint" models in the list of automobile complaint sales, and there is only 1 model with a complaint sales ratio value of less than 1/10,000, which is 3 models less than in 2020.
1. Independent brands attack strongly Changan Automobile has become a big winner
From the 2021 list, it can be seen that the number of models listed by independent brands is significantly ahead of other brands in other countries, with a total of 63 models entering the list, of which 8 models ranked in the top ten of the list. More than 60% of the self-owned brand models selected for this year's list have a complaint sales ratio that is lower than the middle value of the list, and the overall complaint sales ratio performance has improved compared with 2020. It is worth noting that among the independent brand models that have entered the list, the number of new energy models has increased greatly compared with 2020, and a total of 15 independent brand new energy models have entered the list, accounting for more than 1/5. In addition, this year, Changan Automobile became the big winner of the list, with a total of 7 models on the list, and most of the models ranked high.
Specific to the list, 2 of the top three models are from SAIC-GM-Wuling, of which the new model Wuling Xingchen, which was launched in the third quarter of 2021, successfully reached the top with its average monthly sales performance of breaking 10,000 and a low number of complaints, helping its own brand defend the championship for the sixth consecutive year. It is worth mentioning that changan benben EV first landed on the list with excellent complaint sales ratio high performance at the forefront of the list, and ranked second in the list with Hongguang MINIEV, becoming a big "dark horse" in the 2021 list. In addition, Haval's first love, which was listed in January 2021, ranked among the top ten in the list this year with a stable complaint sales ratio performance, and its short-term word-of-mouth performance is worthy of recognition.
2, the performance of new energy models is eye-catching Xiaopeng leads the new forces of independent car manufacturing
According to data from the Federation of Passenger Vehicles, the wholesale sales of new energy passenger vehicles in China in 2021 will be 3.312 million units, an increase of 181.0% year-on-year, continuing to maintain a high-speed growth trend. While sales have increased significantly, the reputation of new energy models has remained stable, which can be seen from the 2021 list. In 2021, a total of 17 new energy models were selected for the annual complaint sales ratio list, an increase of 10 models over 2020, of which 15 models came from independent brands. From the ranking of the list, it can be found that the complaint sales ratio of more than 3/4 of the new energy models on the list is lower than the middle value of the list, and the overall performance has made significant progress compared with 2019 and 2020.
Specific to the list, Wuling Hongguang MINI EV ranked second on the list with an average of more than 35,000 units per month, leading the list of new energy models, and although its complaint sales ratio increased slightly compared with 2020, it remained at a low level. It is worth mentioning that the number of independent new force brand models in this year's list has increased significantly, and a total of 5 models have entered the list. Among them, Xiaopeng P7, which was selected for the first time in the list, although the ranking is not high, but its complaint sales ratio value is only single digits, and the short-term word-of-mouth performance is worth affirming, becoming the leader of independent new power brands in the list. Nezha Automobile also entered the list for the first time in 2021, and its main sales model Nezha V ranked in the middle of the list with its good sales performance, and the short-term complaint sales ratio performance is commendable. It is worth noting that Tesla Model Y entered the list with excellent sales performance, but ranked less than tesla Model 3 of the same brand, mainly because the relatively high complaint volume dragged it down, resulting in its complaint sales ratio value significantly higher than tesla Model 3. In addition, as a rising star in the new energy market, GAC Aean has a total of 2 models selected for the list, but the ranking is relatively low, especially its main sales model AION S, which fell from 16th on the list in 2020 to 100 outside, and the high number of complaints is the main reason for its sharp decline in ranking.
3. Polarization of luxury brands FAW Hongqi accelerates "upward"
Different from 2020, the market performance of domestic luxury brands in 2021 is not satisfactory, most of the brand sales growth rate declined, and even some brands showed negative sales growth. The overall sales of luxury brands are not good, which also affects the performance of luxury brand models in this year's complaint sales ratio list. Although the number of models on the list has increased compared with 2020, some models have declined in the ranking.
Specific to the list, as the leader of luxury brands, BBA, in 2021, a total of 15 models were selected for the list, which is consistent with 2020, of which Mercedes-Benz became a big winner, with a total of 6 models on the list, and Audi only 4 models. Among them, the Mercedes-Benz A-Class, which has been selected for two consecutive years, has been selected again this year, and the ranking and complaint sales ratio performance is basically the same as that of 2020, leading other luxury brand models in the list, and the stable complaint sales ratio performance is worthy of recognition. In contrast, although BMW's selected models are not as good as Mercedes-Benz, the selected models are generally better than Mercedes-Benz. As the main sales model of BMW Brilliance, the BMW 5 Series's complaint sales this year were better than in 2020, and the ranking has also improved, becoming one of the few models in the luxury brand model with a year-on-year decline in the complaint sales ratio.
It is worth mentioning that as a representative of domestic luxury models, FAW Hongqi's cumulative sales in 2021 exceeded 300,000 vehicles, an increase of more than 50% year-on-year. Its 3 main sales models were selected into the list, of which the Hongqi H9, which entered the list for the first time, ranked higher than the other 2 models, and the complaint sales ratio value remained in single digits, and the short-term word-of-mouth performance was worth affirming. The performance of the Hongqi HS5, which has been selected for many times, is also remarkable, not only the cumulative annual sales exceeded 100,000 vehicles, but also the complaint sales ratio performance has increased compared with 2020. In contrast, the Lincoln Adventurer, who led the first luxury brand model in the 2020 list, did not perform well this year, although sales increased year-on-year, but the increase in the number of complaints was higher than the sales volume, resulting in a significant increase in the ratio of complaints to sales, and the ranking fell sharply.