In 2012, Yang Guoqiang, the founder of Country Garden, suddenly confided in his employees after drinking: "Brothers, I don't want to pay everyone a salary!" The employees in the audience looked at each other after listening to each other, and they didn't know which one Yang Guoqiang was playing? But then Yang Guoqiang said a sentence that made the employees smile and applaud one after another
Yang Guoqiang said, brothers, today the company can do such a large scale, not my own credit, but everyone's credit, I know that these years everyone has followed me hard, now the company's performance is stable, but there is a bigger stage waiting for us, I decided not to pay everyone in the future, change dividends, as long as the company has profits, more than half of them are taken out to share with everyone!
After listening to this sentence, the employees under the stage changed from worry to cheering, to know that according to Country Garden's past achievements, although the annual profit is nearly 50 billion, but it has nothing to do with employees, although the company's scale is getting bigger and bigger, but for employees, real money and silver have not increased.
Even if employees want to put all their minds into the company, make progress with the company, honor and share, less material incentives, employees also have weak hearts and no enthusiasm!
As the founder of the 10 Billion Group, Yang Guofu naturally has his own unique set of corporate management, so he prejudged in advance before the employees left in large numbers, reformed the internal management mechanism, and turned employees into partners who co-create and share benefits with the company.
And this mechanism is to stimulate the enthusiasm of employees, stimulate employees and enterprises to twist into a rope without increasing labor costs, first make the profitable cake bigger, and then enjoy the development dividend. Instead of simply doubling employee wages and increasing hard costs.
Therefore, this advanced enterprise mechanism not only helps Country Garden tide over the difficulties, but also helps Country Garden to achieve a doubling of performance growth, from the original annual revenue of 47.6 billion yuan to an annual revenue of 660 billion yuan, becoming the leading boss of the housing industry.
So, what mechanism has Country Garden implemented?
This mechanism is called the "Achievement Co-creation , Concentric Sharing" partnership model, which is divided into two implementation stages, the first stage is the "Achievement Sharing" mechanism.
The achievement sharing mechanism can be said to be the initial attempt version of the concentric sharing model, because before the implementation of this mechanism, Country Garden's corporate mechanism was still in a very traditional "employment model", not only grass-roots employees, but even the management's understanding of the new corporate mechanism was still very one-sided, and even many people were unwilling to give up the original salary model.
Until the first year of the implementation of the achievement co-creation system, when the dividend was paid at the end of the year, an employee got 80 million dividends, which made everyone pay attention to this mechanism instantly, and also made more and more people volunteer to participate.
Later, in order to optimize this partnership model, Yang Guoqiang updated on the basis of achievements and co-creation, and implemented a more perfect "one heart sharing" system.
1. Project follow-up
From the internal screening of qualified project managers, department managers and other core project personnel, plus directors, presidents and vice presidents forced to carry out project follow-up investment, everyone bears the cost of the project together, shares the risk of loss, and is not allowed to exit in the middle.
But in the same way, as long as the project is profitable, the participants can get a large dividend, so in order to get more income, the participants will try their best to ensure the profitability of the project and reduce the project failure rate.
2, determine the return mechanism, in addition to executives, grassroots employees can also contribute to participate in project investment, according to the contribution of the post to determine the maximum limit of investment, core positions and management investment accounted for a high proportion, grassroots employees accounted for only 5%-15%, once the project is profitable, project participants can get dividends.
In this way, the project participants into project partners, from the past employment relationship, working for the company to their own boss, working for themselves, Country Garden implemented this mechanism, the enthusiasm of all employees has been greatly improved.
In just 4 years, the annual revenue has rushed from 47.6 billion to 300 billion, achieving a major breakthrough from 10 billion to 100 billion, from 100 billion to 300 billion!
This is the charm of this mechanism of Country Garden, in fact, Yang Guoqiang can have such a forward-looking management thinking, but also thanks to Chairman Ma Mingzhe of Ping An Group.
In 2012, Country Garden encountered a bottleneck in profitability, Yang Guoqiang was puzzled, he was only operating a 10 billion enterprise and was busy, why did Ma Mingzhe manage Ping An's billions of assets, but he was extra idle every day?
Later, Ma Mingzhe put forward a guiding path to Yang Guoqiang when playing golf: the mechanism manages people! Ma Mingzhe never used people to manage people, but developed a set of mechanisms to allow employees to achieve self-management and allow enterprises to automate operations.
Later, Yang Guoqiang also implemented Ma Mingzhe's suggestions in the actual operating enterprises, and the results were obvious to everyone, and Country Garden's revenue increased by 6 times in 4 years, becoming the leading boss in the real estate industry!
Behind an excellent enterprise must have a set of otherworldly enterprise mechanisms, enterprises want to rush forward in the market competition, must keep up with the pace of the times, optimize the enterprise mechanism, and create a corporate mechanism that makes all employees active.
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