What is the essence of making money in the catering industry? If you just want to run a single store well and make a little money and be satisfied, then I tell you, what is the best way? First, become

What is the essence of making money in the catering industry?

If you just want to run a single store well and make a little money and be satisfied, then I tell you, what is the best way?

First, costs are minimized

Some people open a restaurant, as soon as they come up, they are the whole luxury decoration, thinking that this can increase the price of dishes and increase profits, just ask you, consumers will decorate for you, pay you a premium for the product? There may be, but this is a rare case. To really reduce the cost to the extreme, it is to use the least amount of money to make the restaurant more comfortable, hygienic, and clean, which is the hard demand. As for whether you use marble, or wood finishes, or what material, no one cares. Of course, the equipment is good, the decoration, the location is good, this is the physical level of cost reduction, there is a cost reduction, is to be solved through big data, for example, you have not through the data statistics, customer favorite dishes, which dishes are the best-selling, how long is the more detailed iteration cycle of dishes, dish research and development, how to reduce procurement costs. In fact, this set of systems, through big data management, will have accurate answers.

Second, increase the turnover rate

The essence of this restaurant to make money, because if you want to ensure that the business is good, it should be the pursuit of the highest cost performance, then the business is not very good, people come and go, at this time, the test is the service efficiency of the restaurant. I have seen the best fast food restaurant in Shenzhen, an hour at noon, can achieve 6 turnover rates, and more than 30% of customers choose to pack up and not eat in the store. Suppose a customer only earns 5 yuan per person, if he can serve 500 people at noon, then it is a net profit of 2500 yuan. Three meals a day, there are also six or seven thousand net profits. There are many ways to improve the turnover rate, such as takeaway prices are one-third cheaper than in the store, packing prices than dine-in food to give away something, such as a discount within fifteen minutes of eating, or what gifts to give.

Third, marketing

Dishes are fundamental, marketing is to accelerate your profitability, membership card recharge is essential, but how to design recharge activities, how to do membership fission, how to do online marketing, these are the keys to success or failure. Especially for new stores, marketing is particularly important, if you can't make the store business hot in the first month, you are not far from closing the door. 100 creative short videos, live coupons, 1,000 network-wide reviews, 200 food notes, 20 food experts visiting the store, these are all standard. The difference is that some merchants may need to spend 500,000 yuan on marketing costs, while some merchants can do it all for 5,000 yuan. Then the latter is a kind of dimensionality reduction blow to the former.

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