500 million people use it for free, but the 360 antivirus software that is scolded by hooligans can be worth 80 billion?
The owner of 360, Zhou Hongyi, is very strange, after he graduated from college, he acted as an agent for the sale of Kaspersky antivirus in China, and the business was very good at that time, and it could sell 200 million yuan a year!
Suddenly one day, he told the board that we have to get the software free, just this 200 million! If we don't get free, in case one day people's antivirus software is free, we will hang up. The people on the board thought he was crazy, and none of them agreed, but as far as he was determined to do so.
It turned out that Zhou Hongyi was very far-sighted, and when he played the slogan of 360 software forever free, all the antivirus software that was more powerful than him at that time was basically hung, Kaspersky hung up, Jinshan hung up, Jiang Min hung up, and Ruixing hung up. The entire Chinese market was occupied by 360 overnight, becoming the number one antivirus software downloaded in China.
Why? Because traditional antivirus software companies are companies that make money by products, they study how to sell software every day, generate higher income, and earn the difference. But 360 is not a simple software company, it is an Internet company.
It is free through the product, after attracting a large number of users to use, in the background to collect user data, consumption preferences, usage habits, so as to gradually introduce the user to accept the bundled software and game navigation, safe Internet navigation and so on. Monetize traffic through paid promotion of other software on its platform.
Not only 360, like xiaomi, Luckin coffee, WeChat, McDonald's, perfect diary, etc., these excellent companies are racking their brains to study a thing. That is how to design a blockbuster product, directly free or at the cost price of sales, to attract a large number of customers, and finally through the back-end product chain to make money, this is the primary business model of profitability in the Internet era.
For example, Xiaomi, in the original era of cottage machines, Xiaomi gave up the traditional thinking of earning the difference, and even Lei Jun promised users: Xiaomi mobile phones only earn 5% of the comprehensive profits, just like this, Xiaomi mobile phones with Apple's performance, the price of cottage machines, suddenly killed a large number of cottage mobile phones, gathered 280 million rice powder, to the user formed the impression of Xiaomi brand quality and inexpensive price, and then rely on the product chain to make money, such as games, charging treasures, small love speakers, bracelets, Smart home appliances and so on can make a lot of money. Thus achieving Xiaomi's market value of hundreds of billions of dollars today.
There is also the first domestic makeup brand perfect diary listed in New York, lipstick can be sold for 9.9 yuan 1, but it sold 310,000 at once, attracting a large number of fans, selling back-end beauty products to make profits.
Therefore, bosses must realize that now that the traffic dividend has passed, the cost of customer acquisition is getting higher and higher, and more and more traditional enterprises are facing the following three major dilemmas:
The first product is not easy to sell: the traffic dividend gradually disappears, the store clerk is more than the customer, the user cannot be found at all, and the product homogenization competition is serious!
The second profit is as thin as a knife; The price war is getting worse, the profits are getting thinner and thinner, and there is no diversified and innovative profit pool
The third traditional sales channel can not move, and the emerging Internet marketing cannot be played
So how can traditional enterprises find a breakthrough and achieve growth against the trend? The simplest way is to create a gold explosive product, when others are still using the product to make money, we first use the product to circle people, and concentrate on doing this, as long as someone has traffic, everything can be done.
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If you still stick to the traditional business concept to do business in the new era, then the business is not difficult to do, it will become more and more difficult! So instead of waiting and watching, you might as well make a change from this moment on. The price is not expensive, less than a meal money, click on the picture below "take a look", you can have, become a big thing is not entangled
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