Luxury brands, magnificent bodies, coupled with high-end configurations make luxury cars cast consumers' yearning for it. But luxury cars must not only have a good riding experience and face, but more importantly, product quality and after-sales service must also keep up, in order to call it true luxury. In the last period, AutoMen.com took stock of the body electrical complaint index of the 2021 luxury model and found that some luxury car body electrical problems, including BBA, appeared frequently. Today we will talk about the after-sales service of the first-class model.
Key findings:
Judging from the complaint data of Automen.com in 2021, most of the TOP10 models of the luxury car after-sales service complaint index are old-fashioned hot-selling models. Of course, there are exceptions, among the new power brands, ideal ONE topped the list of after-sales service complaints. At the same time, it is worth mentioning that "BBA", as a first-line luxury brand, is on the list, but models other than the ideal ONE, BMW 3 Series, and Audi A4L are all above the average of the complaint index (66.7). Nevertheless, the complaint index still shows that high-end brands and thoughtful pre-sales attitudes form a strong contrast with after-sales service.
The complaint data shows that most of the models shortlisted in the complaint index TOP10 list are complained about due to problems in vehicle after-sales maintenance. Among them, BMW 3 Series, Audi A4L, Audi A3 are all complained by car owners due to poor technology of after-sales maintenance personnel, resulting in poor maintenance of vehicles or excessive maintenance. The Reason for the complaints of the Audi A6L, Mercedes-Benz E-Class, and BMW X1 is after-sales service. The main problem with the Mercedes C-Class is selling stock cars.
Next, we will analyze the complaint index of the ten models in the complaint list one by one.
1
Ideal ONE
Body and electrical complaint index: 149.5
Complaint comments: On the 2021 luxury car after-sales service complaint index list, ideal ONE under the emerging brand ideal car topped the complaint list, compared with the old car companies, the market ownership of ideal cars is much less. Under the premise of low ownership, the excessively high complaint index illustrates the seriousness of the ideal ONE after-sales problem. According to the complaint data, the ideal ONE dealer concealed the information of the model redesign and listing, sold the old model, and was accused by the owners of "the fraudulent sale of the ideal car". For emerging brands, gaining consumer trust is the key to business development.
2
BMW 3 Series
Body and electrical complaint index: 109.85
Complaint comments: The BMW 3 Series has the highest aftermarket complaint index among "BBA" models. In recent years, the sales volume of BMW 3 Series has been high, as a hot model of luxury brands, some car owners have reported that dealers sell problem cars and questioned their fraudulent sales. At the same time, some car owners pointed out that the manufacturer could not provide guaranteed vehicle maintenance services, and the lack of accessories in the maintenance process led to the inability to solve the vehicle problem. There are also cases where the service date does not match the date of purchase on the warranty and maintenance issues. As a luxury brand, BMW's series of after-sales problems are inevitably a bit unreasonable.
3
Audi A4L
Body and electrical complaint index: 106.6
Complaint comments: The After-sales service complaint index of the Audi A4L is comparable to that of the BMW 3 Series of the same level. Also as a hot model of luxury brands, the after-sales complaints of audi A4L focus on the two aspects of not delivering the car on time and not solving the problem. According to the feedback of the owner, in addition to the failure to deliver the car on time, the manufacturer of the abnormal sound of the gearbox and the internal glue of the headlights will not be dealt with.
4
Audi A6L
Body and electrical complaint index: 66.95
Complaint comments: The Audi A6L, as the representative of medium-sized luxury cars, ranks fourth in the 2021 luxury car after-sales service complaint list. Car owners have concentrated on the after-sales problem of installing inferior accessories and compulsory charges. FAW-Volkswagen Audi A6L dealers are forced to install mood lights and interior decorations and install inferior atmosphere lights, which reduces the car experience of car owners and reduces the brand image.
5
Mercedes C-Class
Body and electrical complaints index: 49.4
Complaint comments: Mercedes-Benz C-class dealers selling stock cars has become the culprit on the complaint list. According to the complaint data, the problem models are concentrated on the Mercedes-Benz C-class 260, and the owners have asked the manufacturers to compensate for this fraudulent sale, and the Mercedes-Benz manufacturers have not yet made any response to this incident.
6
Mercedes E-Class
Body and electrical complaint index: 40.3
Complaint comments: As a medium-sized car of the same level as the Audi A6L, the Mercedes-Benz E-Class also "followed the trend" on the complaint list. According to the statistics of complaint information, the problems complained about by Mercedes-Benz E-class are mainly the refusal to settle claims and poor service attitude. According to the owner's description, Beijing Benz E-class Pirelli tire puncture, vehicle seat cracking manufacturers do not compensate, when the steering has a strange sound 4S shop does not warranty. Although the complaint index of mercedes-benz E-class is relatively low, the after-sales service problems that occur are slightly contemptuous of consumers.
7
Audi A3
Body and electrical complaint index: 39
Complaint comments: The Audi A3, as the third model of Audi to appear on the complaint list, ranked seventh on the list with a complaint index of 39. Dealers do not keep their promises, and the poor technical skills of personnel have become the reason why the Audi A3 has been on the complaint list. Some A3 car owners reported that FAW-Volkswagen Audi A3 dealers used sub-factory parts to impersonate the original parts, and then promised to replace the original parts and did not fulfill them, and the sales commitments and subsidies at the time of purchase were not fulfilled. At the same time, the owners also reported that there were cracks in the headlights after the accident spray paint and excessive maintenance of the vehicle.
8
Mercedes-Benz GLB
Body and electrical complaint index: 36.4
Complaint comments: Ranking eighth in the list of complaints is the Mercedes-Benz GLB, which has a delivery time problem similar to the Audi A4L. According to the feedback of the owner, the Beijing Mercedes-Benz GLB manufacturer did not deliver the car on time, resulting in the owner being unable to pick up the car, which is an important reason for the Mercedes-Benz GLB to appear on the complaint list.
9
BMW X1
Body and electrical complaint index: 35.75
Complaint comments: According to complaint statistics, the reason why BMW X1 has landed on the after-sales service complaint list is that it does not solve the problem and does not fulfill its promises. Specific performance is that the brake failure manufacturer does not solve, the right rear door leaking 4S shop does not guarantee, the headlamp lampshade aging crack 4S shop does not warranty and so on. For the leaders of luxury brands, it is unreasonable to have the above low-level quality problems, and the handling of the above problems is even more lacking in responsibility.
10
Audi Q5L
Body and electrical complaint index: 33.8
Complaint comments: The last place in this issue on the 2021 luxury car after-sales service complaint index inventory is Audi Q5L.The same as the Audi A4L and Mercedes-Benz GLB, there is a problem of not delivering the car on time, and the owner cannot pick up the car after paying the deposit, which is the main reason why the Audi Q5L is on the complaint list.