In 2008, Shanxi "coal boss" Zhang Chi flew to Ningxia, threw 600 million yuan, rented 50,000 mu of Gobi Desert, planted 5 million poplar trees, and did not earn 1 penny for 6 years. The daughter-in-law cried angrily, the son wanted to break off the father-son relationship, and relatives and friends scolded him for "being stupid and having a lot of money." Unexpectedly, in the 7th year, he created the "Purple Legend".
A month before going to Ningxia, Zhang Chi was still spending days and nights in Dubai, spending 16 million yuan in 5 days, and was a jaw-dropping "coal boss".
A month later, Zhang Chi came to Ningxia with all his wealth of 600 million yuan, rented 500 million mu of desert, and became a farmer with a spade.
Zhang Chi grew up in bitter water and tasted the bitterness of life.
At the age of 18, he used all his savings to buy an abandoned coal mountain, and even dug out a rare high-quality coal block, so that Zhang Chi made a lot of money.
Soon the price of coal fell to the freezing point, but he took advantage of the opportunity of others selling, bought a large number of coal mountains, and a few years later, the price of coal soared, and Zhang Chi made a lot of money.
With money, he expanded his business to real estate, jewelry and other aspects, and the money rushed into Zhang's pocket like flowing water.
After becoming rich, Zhang Chi lived a luxurious life of spending days and drinking, but a trip to Dubai made him reborn.
In Dubai, Zhang Chi spent thousands of dollars and spent 16 million yuan in 5 days, thinking that he would gain a lot of envious eyes, who knew that people did not even give him a positive eye.
Zhang Chi was very depressed and wanted to continue to spend money, a Dubai friend saw his thoughts, smiled and told him: "In Dubai, even if you have 1 billion, you will not be treated differently, unless you go to the desert to plant trees." ”
Zhang Chi was puzzled, and the friend then explained: Only those who contribute to society and benefit the public deserve to be respected!
After returning from Dubai, he decided to respond to the call of the state to invest in wine in Ningxia.
When he learned of his decision, his wife cried and wanted to go back to his mother's house, his son broke off relations with him, and relatives and friends angrily rebuked him for being stupid, but nothing could shake Zhang's determination.
Who knew that when he arrived in Ningxia, Zhang Chi's heart was half cold.
The endless desert, the wind swept the sand, the bare yellow sand, no trees and no grass, only the wind and sand that made people unable to open their eyes and mouths. It turned out that the rumor was "once a year, once a year." 4 or 2 sands a day, not enough during the day and at night" turned out to be true.
Zhang Chi roughly calculated in his heart that this early investment is not a small amount, I am afraid that it is a "bottomless pit". He hesitated, a little regretting that he had been too impulsive.
The merchants quickly said: "Mr. Zhang, although the environment is harsh, it is one of the most suitable golden areas for growing grapes." ”
He handed over a document, which introduced in detail the characteristics of the eastern foothills of Helan Mountain in Ningxia. Located at about 37.5 degrees north latitude, the terrain is high, the sunshine is strong, the temperature difference is large, and the gravel soil... It is the famous "Bordeaux of China" on the territory of the wine world.
Zhang Chi looked around as he watched, although he had a hard time when he was a child, what he saw in front of him still surprised him.
In the dim cave, only the walls were clean, and there were no pots and pans and chopsticks for eating, and at mealtime, the family lay on the kang, grabbed the boiled potatoes from a trough with their hands, and devoured them.
Because there are not enough clothes to wear, some people can't even come out of the quilt to meet guests.
Looking at the scene in front of him, Zhang Chi felt unspeakably uncomfortable in his heart, and he secretly resolved to stay no matter what and help them improve their living conditions.
Zhang Chi immediately signed 50,000 acres of desert and invited more than 800 people to help him open up the wasteland, 60 yuan per person per day, and implemented the daily wage system.
On the first day of getting the money, the villagers couldn't believe it, they held the money tightly in their hands, afraid that as soon as they let go of the money, they would disappear.
In order to avoid wind and sand damage, Zhang Chi spent more than 10 million yuan to buy 5 million small poplar trees to plant. The gravel was leveled, and the large and small stones that were picked out were piled up into a long wall. Then buy cattle and sheep manure and grass straw at a high price, stir and bury it in the soil more than 1 meter deep. He also went abroad to sign a drip irrigation technology agreement, dug a ditch to introduce water from the Yellow River, and also paid for drinking water equipment so that villagers could drink clean tap water.
Fast forward 3 years, everything is ready, Zhang Chi began to plant grape seedlings. Who knew that because of inexperience, the grape seedlings were all frozen to death by a sudden strong frost.
Too late to be sad, Zhang Chi quickly hired a professional grape growing team from Chile, and under their guidance, he planted roses in the vineyard to predict frost and bought high-quality grape seedlings that were hardy and drought-resistant at a high price.
He also hired a well-known domestic winemaker and purchased a first-class oak barrel at a high price.
One pay for one point and get a point!
In 2014, the first barrel of wine at Zhang Chi Winery was finally opened. At the moment of opening the seal, Zhang Chi was so nervous that he did not dare to breathe, and stared at the sommelier without blinking, until they exclaimed in unison: Good wine! Zhang Chicai breathed a sigh of relief and burst into tears.
For 6 years, he did not earn 1 cent, put all the 600 million he had earned in his own hard-earned money, and still owed 60 million yuan in debt!
If you don't return to your roots, Zhang Chi really can't support it. As soon as Zhang Chi's wine was listed, it was sold out because of its good taste.
This year, he took his own wine to participate in the "Tasting Alcohol" competition, won the championship in one fell swoop, opened up foreign markets, and orders poured in.
Today's Ningxia, lined with trees, overflowing with wine, grapes hanging on their fingers, the villagers' annual income per household has increased to more than 30,000, cave dwellings have become buildings, and children are studying in spacious and bright classrooms.
Speaking of all this, the villagers are grateful to Zhang Chi.
Now more and more entrepreneurs are entering Ningxia, and the poverty alleviation drama "Mountains and Seas" is CCTV calling for Zhang Chi, Guo Junwei, Liu Jinqi and other conscientious entrepreneurs.
With their efforts, Ningxia has today's prosperity, Ningxia red wine to the international market every step, have poured their efforts.
The Lantern Festival is approaching, and the family reunion moment, how can we lack the company of fine wine? Drink a bite will fall in love with the taste of Ningxia, not good to drink do not like can be returned refund.
During the Spring Festival, headline small shops have the lowest price on the whole network, great value for money, drink or give away are good choices, click on the link or take a look at it
Ningxia red 13 is not good to drink can be withdrawn
