At the end of the final exam, the first to check the results and share the transcripts are often those who are honors.
As early as 7 p.m. on January 1, GAC Toyota announced the Camry's December sales data, a total of 28152 units, which is already the Camry's sales of more than 25,000 for three consecutive months, under the continuous hot sales, the Camry has once again refreshed its historical monthly sales record.
The Camry phenomenon in mid- and high-end car markets
Not surprisingly, the Camry will once again win the top spot in the mid-to-high-end car market in December, but more importantly, looking back at the entire 2021 year, the Camry sales have grown rapidly, reaching 217724 units in the whole year, which is the first time that the Camry has sold more than 21 units a year, if you don't have a strong perception of this data, then let's change the analogy - throughout 2021, every 2.4 minutes (145 seconds) there is a Camry sold. When you read this article, there are probably 2 more consumers who have purchased the Camry.
Cumulative sales of Camry from January to December 2021
At this moment, although many car companies have not released the annual sales data of their mid-to-high-end car products, camry's high-energy performance makes people boldly guess that sitting on the 2021 annual mid-to-high-end car sales champion, Camry is stable.
It is worth mentioning that the hot sales of camry directly helped GAC Toyota achieve the best historical result of more than 840,000 units in 2021, and launched an impact on the million production and sales target.
Behind the high sales volume is the power of high-value products
The Camry series was introduced by GAC Toyota in 2006, and once launched, it set off waves in the mid-to-high-end car market, which not only subverted the monopoly position of the German and Japanese double males (Passat and Accord) at that time, but also achieved the best performance of winning the market segment sales championship for 6 months on the market.
With the passage of time, Camry has steadily moved forward in the Chinese market, aiming at energy-saving vehicles during the period, introducing a dual-engine power version, and creating a precedent for domestic hybrid vehicles. Facts have proved that green and low carbon is indeed the source of power to promote the development of the automotive industry. Today, the dual-engine power model has been fully recognized by consumers, and the cumulative sales of GAC Toyota Hybrid Family in 2021 have exceeded 180,000 units.
It is also a coincidence that every time Camry pushes the old and new, it happens to activate the high-end car market at that time stage. Since 2009, the SUV boom has struck, consumer preferences have changed, in the 200,000 to 250,000 levels, more and more users abandon the traditional B-class car products, in favor of SUV products, leading to a big price war in the B-class car market. Until the end of 2017, the eighth generation camry was listed to rewrite the market situation, and its first product posture of TNGA architecture presented a subversive product force, double styling design, the most efficient power, the richest safety configuration, both fun and comfortable driving experience, the eighth generation Camry showed unprecedented excellent performance in all aspects.
Hailed as the youngest sport in history, the Camry also caters to the rising consumption power of young people. The hot Camry also became the only product in the high-end car market at that time that could be sold at an affordable price, and for a time the old tone of "the B-class car gets the world" seems to be fulfilled again.
In 2021, the mid-term redesign of the Camry was upgraded, presenting the latest TSS suite and a new intelligent experience, and the new car pushed the Camry's sales structure to a new height. In 2021, the sales volume of more than 200,000 models will account for 57%, and the sales volume of 2.5L+HEV versions will account for 52%, that is, more than half of the users of Camry products have chosen the high-end configuration version of the model.
This is rare in the entire mid-to-high-end car market, and it is no wonder that Camry can obtain a three-year retention rate of up to 62.9%, which is NO.1 level, and then combine Camry speed and Camry quality sales, which is Camry-style influence.
At last
It's not hard to find advantages on a hot product, it's hard to see the best-selling logic behind the product. Camry's outstanding sales data and benchmarking strength are naturally the indispensable cornerstones of the top model. However, the author believes that Camry's victory, based on insight into user needs, always gives users a product experience that far exceeds expectations. In the context of "double carbon", GAC Toyota, which adheres to the electrification strategy, is ready for change by relying on the dual engine family model and the iA5 pure electric model. The camry is an evergreen tree that deserves more attention.