On April 25, Honda China held an e:N brand night online event with the theme of "Reinventing EV Driving Fun" in China this evening, marking the beginning of a new chapter in Honda China's electrification business, and announcing that the first bullet model of the e:N pure electric brand will be mass-produced and listed by Dongfeng Honda and Guangqi Honda respectively.
In October last year, Honda China officially released a new pure electric vehicle brand "e:N" and a new intelligent and efficient pure electric architecture "e:N Architecture". In the "e:N" designation, "e" stands for energy and electric, and "N" stands for New and Next.
The first mass-produced models of the "e:N" brand are Dongfeng Honda e:NS1 and GAC Honda e:NP1 Polar 1. Among them, Dongfeng Honda e:NS1 will be officially listed on April 26, and the new car will be pre-sold for 180,000-210,000 yuan; GUANGC Honda e:NP1 Polar Pan 1 will open pre-orders in May 2022.
The picture shows Guangqi Honda e:NP1 Polar 1
The two cars of Dongfeng Honda and Guangqi Honda can be regarded as sister models, and the appearance of the new car is not much different, and both adopt Honda's new electric design language e: N Design. The slender headlamp at the front is connected to the polygonal closed mid-mesh, and with the front surround with a sporty attribute, the futuristic feeling is very well created.
The picture shows Dongfeng Honda e:NS1
In terms of body size, the length, width and height of Dongfeng Honda e:NS1 are 4390/1790/1560mm, and the length, width and height of Guangqi Honda e:NP1 Polar 1 is 4388mm/1790mm/1560mm, and the wheelbase is consistently 2610mm, positioning compact pure electric SUV.
In the interior part, the shape of the two cars also breaks through the previous style of Honda Automobile, equipped with a 15.1-inch large HD ultra-thin bezel central control screen, a 10.25-inch color full-LCD digital dashboard, and a streaming media rearview mirror, etc., equipped with "e:N OS" full-stack intelligent control ecosystem, integrating Honda SENSING, Honda CONNECT, and intelligent digital cockpit as one.
At the press conference, Honda China President Katsushi Inoue also released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun". He said that Honda's original intention in the EV era has not changed, and it still adheres to the people-oriented technology, and constantly presents unique values that exceed customer expectations and unique driving pleasure.
At the vehicle dynamic level, the new car is equipped with an intelligent and efficient pure electric architecture e:N Architecture F, which integrates a high-efficiency and high-power drive motor, a large-capacity and high-density battery, and a exclusive frame for pure electric vehicles. The new car will offer two powertrains of front drive motors with a maximum power of 134 kW and 150 kW respectively, with a maximum range of more than 500 km.
In addition, Dongfeng Honda e:NS1 and Guangqi Honda e:NP1 Polar Pan 1 have become more than 20,000 control scene algorithms in the electronic control assembly, with noise reduction and analog sound wave technology to provide good acoustic feedback in different scenarios, and the motor control output is optimized for the vertigo feeling easily caused by electric vehicles.
With the continuous development of the new energy vehicle market, Honda will also focus on this field of future development and accelerate the launch of electrified models. According to the plan, the two major goals of "carbon neutrality" and "zero fatalities" will be achieved in 2050, and the sales volume of Honda's pure electric vehicles and fuel cell vehicles is planned to reach 40% in 2030, and the launch of traditional fuel vehicles in China will be gradually stopped.
In addition to the new product design concept and new future development goals, Honda China will also accelerate the upgrade of the e:N brand sales model and will launch an online cloud showroom experience store at the same time. In terms of offline physical stores, Guangqi Honda will take the lead in launching exclusive 4S stores and supermarkets in Beijing, Shanghai and other places, and Dongfeng Honda will set up an "e:N brand zone" in the 4S store.