Because of the epidemic, the Beijing Auto Show had to be postponed. Since the Beijing Auto Show has been postponed, does it mean that OEMs have good reasons to postpone the release or listing of new cars? At this point, to paraphrase an Internet buzzword, "you can always believe" those who are known as the old forces of car manufacturing, especially the car brands (enterprises) with a century-old car manufacturing history represented by BBA (Mercedes-Benz, BMW, Audi). Even if it is an online way with reduced performance, their new products will always arrive as scheduled.
On April 20, BMW's BMW brand "777" - the innovative BMW i7, the new BMW 7 Series and the new BMW X7 , ushered in the world premiere, and on April 19, the new EQS pure electric SUV and the new Audi urbansphere concept car under the Mercedes-EQ brand ushered in the world debut online.
At 19:30 last night (April 20), BMW's new product launch came as scheduled, and the "777" of its BMW brand - innovative BMW i7, the new BMW 7 series and the new BMW X7 , ushered in the world premiere. In the "777", the innovative BMW i7, as the flagship of the BMW Group's pure electric product lineup, will undoubtedly usher in a new era of bmw brand; the top models of the BMW brand, the new BMW 7 Series and the new BMW X7, are bound to further strengthen BMW's leadership in the large luxury car segment.
BMW Innovation BMW i7 Source: Courtesy of the company
In the evening, Lexus' new electric model, the RZ, also ushered in the world premiere, marking that the Lexus brand will open a new chapter in the development of the brand with pure electric models as the core.
Mercedes-Benz's new EQS pure electric SUV Source: Live screenshot
The day before (April 19), the new EQS pure electric SUV and the new Audi urbansphere concept car under the Mercedes-EQ brand have made their world debuts online.
Among them, as the third model and the first SUV model of the Mercedes-EQ brand based on the forward development of the EVA pure electric platform, "the new EQS pure electric SUV represents another iteration of our research and development strategy, and its emergence redefines the large luxury pure electric SUV segment", said Kang Linsong, chairman of the board of directors of Mercedes-Benz Group AG.
The Audi urbansphere concept car based on the PPE platform was designed by Chinese customers for the first time, "showing Audi's vision of high-end travel in Chinese cities in the future, and perfectly interpreting the core of our new 'Audi China Enterprising 2030 Strategy'," said Wen Zeyue, president of Audi China.
Audi urbansphere concept car Source: Courtesy of the enterprise
"There is no Beijing Auto Show this week, and there are many first cars in the world," some insiders said bluntly. A senior auto media person sighed and said, "In the past two days, the 2022 Beijing Cloud Auto Show has been in full swing."
If there is no epidemic, the 2022 Beijing International Automobile Exhibition, which was originally scheduled to be held from April 21 to April 30, will officially open, and automakers and consumers will also usher in a "real" car feast. But because of the epidemic, the Beijing Auto Show had to be postponed.
Since the Beijing Auto Show has been postponed, does it mean that OEMs have good reasons to postpone the release or listing of new cars?
At this point, to paraphrase an Internet buzzword, "you can always believe" those who are known as the old forces of car manufacturing, especially the car brands (enterprises) with a century-old car manufacturing history represented by BBA (Mercedes-Benz, BMW, Audi). Even through the online method of reduced performance, their new products will always arrive on schedule; even if they adopt an isolated closed-loop operation mode, their mass production vehicles will roll off the production line on schedule.
At the same time as the new product completed its debut, the old car-making forces also clearly gave the time node of delivery, even the concept car, so as not to let consumers fall into the anxiety of waiting for "futures". It is understood that BMW's innovative BMW i7 and the new BMW 7 series will be launched globally in November this year; Mercedes-Benz's new EQS pure electric SUV will land on the market in the second half of this year; and the production version of the Audi urbansphere concept car will be launched in 2023. (China Economic Network reporter Wang Yueyue)