After experiencing the reduction of the preferential range of fuel vehicles, oil prices have recently risen steadily, and successfully arrived at the "9 yuan era", which has made many friends who are allowed to buy cars dismiss the idea of buying fuel vehicles and begin to set their sights on the new energy market.
But the blessing is incomparable, the misfortune is not alone, this old saying can be said to be the most appropriate in today's automobile consumer market, and the new energy vehicles that have always been price reductions have turned the norm and have begun to join the tide of price increases. The price increase was caused by the chain reaction caused by the rising cost of raw materials for automotive power batteries and the tight supply of chips.
Looking at the high oil prices on the left and rising new energy vehicles on the right, consumers really want to cry without tears. For the following new energy models, the original sales are not good, and now they have also joined the price increase team, their sales are still saved?
Zero run C11
Once a top ambition, now sales can only compromise to reality, it is a zero-run car, once targeted "three years more than Tesla" China's new power car companies. Zero-run C11, a subsidiary of Zero-Run Automobile, sold only 3,435 units in February, down 57.51% month-on-month, and the situation was not optimistic.
Recently, Zero Run Auto announced a price increase for the entire Zero Run C11 series, with the highest increase reaching 30,000 yuan. Zero-run cars officials said that the reason for the price adjustment was the rise in raw material costs and the decline in subsidies. For a model with a starting price of 179,800 yuan, the proportion of the price increase of 20,000-30,000 yuan is really not small, especially for such a new power brand whose brand influence has not yet been solidified.
Comments
It is really a leak in the house on the overnight rain boat, late and encountered the head wind. Compared with the other two more niche zero-run models (Zero-Run S01 and Zero-Run T03), the launch of zero-run C11 takes into account the heavy responsibility of carrying the sales banner of the zero-run car brand, and high cost performance is its most obvious advantage. Now after the price increase, the cost-effective advantage is no longer obvious, and sales are believed to be affected a lot.
SAIC Roewe Clavi CLEAR
As a miniature pure electric vehicle owned by SAIC Roewe, Roewe Clear is honestly more funny than the real meaning, why do you say so? Let's take a look at the recent price increases. Recently, SAIC Roewe officially announced that the new CLEVER Yuanqi version of the new Clavi is officially listed, priced at 59,999 yuan, an increase of 11,000 yuan compared with the previous model, and the comprehensive working condition endurance is 311km.
Compared with its competitor Wuling Hongguang MINIEV, Clavi CLEAR can be said to be a full range higher, far more than the price of its miniature pure tram class. How outrageous is this price? You can imagine that 60,000 yuan to buy back a two-door mini car that cannot provide fast charging, even the body stability system is not equipped, and the safety configuration that can be taken is only the two airbags of the main and co-pilots.
Comments
It is really a leak in the house on the overnight rain boat, late and encountered the head wind. Compared with the other two more niche zero-run models (Zero-Run S01 and Zero-Run T03), the launch of zero-run C11 takes into account the heavy responsibility of carrying the sales banner of the zero-run car brand, and high cost performance is its most obvious advantage. Now after the price increase, the cost-effective advantage is no longer obvious, and sales are believed to be affected a lot.
Skyworth EV6
Recently, Skyworth Auto officially announced the price adjustment of its EV6 models on sale, and its price will rise between 4,000 and 10,000 yuan, and the price adjustment will be officially implemented at 00:00 on April 1. Compared with the previous new energy brands, skyworth automobile's price increase this time can be said to be slightly "conscience", controlled within 10,000 yuan.
As the youngest new energy vehicle brand, Skyworth Automobile's EV6 sales have not improved much since its launch, and sales have been maintained at about 1,000 in recent months, which is obviously a failing achievement. Skyworth EV6 is mainly based on cost-effective advantages, the positioning of its SUV starting price is less than 170,000 yuan, but consumers still seem to be not buying it, and now it is believed that it will further hit this young new energy brand when it encounters a wave of price increases.
Comments
Skyworth Auto has a taste of dying before it can be done... Before the car began to sell well, it suffered from the impact of rising raw material costs, which is really a bit of a gun. Whether the future can get out of the predicament, it seems that it is not enough to start from the cost performance, Skyworth Automobile may wish to consider learning about Hongguang MINIEV and Euler Automobile, and take a path suitable for its own brand characteristics, in order to have the hope of success.
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