At what age to do, how much budget to choose what configuration of the car, these clichés seem to tell us: just live a good standard life.
But the emergence of the zero-run C11 performance version is telling us that every you are worthy of a full life.
A fully matched life means that we don't have to fit ourselves into that "just right" framework, don't have to cater to the standard in the eyes of the public, and don't have to be careful about the variety of configuration options.
In the face of rising oil prices and reduced cost performance for compact fuel SUVs, the new brand of pure electric SUVs is beginning to show its competitiveness. The reason why Zero Run launched the concept of "super full match" is precisely because it has insight into a user's expectations for a smart electric SUV.
Some people say that behind the hot sales of zero-run T03 is the market dividend brought about by the unstoppable pure electric car consumption upgrade, then zero-run C11 is based on consumers to build a "value upgrade" on the mainstream market evaluation standard.
Before zero running, in addition to Tesla, there is no second car company can really achieve the same configuration of the whole series, they are accustomed to the high-end intelligent software and hardware inside and outside the car are marked with the price, so that consumers can choose their own "standard" according to the material conditions.
At present, Tesla has cultivated high-end seed users in the pure electricity market, forming a word-of-mouth effect with wide dissemination power, so the burden of making "fully equipped" smart electric vehicles truly accepted by the mainstream market falls on the zero-run C11 performance version.
The basis for this is very simple, the current new energy vehicle market is changing from dumbbell shape to spindle shape, the 150,000-200,000 yuan market has a broad market space, and no brand has an overwhelming advantage in this market.
Secondly, as a user brand, it establishes long-term relationships with more users as much as possible, on the basis of this, on the one hand, it is necessary to let users "shoot and match", on the other hand, to make users "more valuable".
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First of all, it is not difficult to find that in the price of 100,000-200,000 yuan, suVs that can compete with zero-run C11 are AION Y, Nezha U, Volkswagen ID.4, and Song PLUS. But at the same time, there are 8155 chips, frameless doors, self-developed electric drive electronic control, self-developed auxiliary driving plus 28 intelligent hardware and two self-developed chips of the SUV, this price point is only C11.
Even to the price range of 20-300,000, the zero-run C11 performance version is also competitive, the polar fox alpha T, extreme krypton 001, AION LX, ID.6, etc., the price is higher than the C11, but the 100 km acceleration reaches 4.5 seconds, and it is rare to use the five-link suspension after the front double wishbones. What's more, it is also equipped with a 90-degree battery, and the NEDC can reach 550 kilometers.
Of course, the price is only one aspect, behind the user's careful calculation, it is no longer just how much it pays, but more of the "worth it" including short-term novel experience and long-term peace of mind, that is, how to make users "more valuable".
With the in-depth development of intelligent networking, the number of models calling themselves intelligent SUVs is numerous, and more and more black technologies and various new configurations have appeared on the market, and it is more and more difficult for users to be moved.
Zero-run C11 uses the intelligent configuration of the level to start its own personality label at any cost, because Zero Run understands that if you want to make a difference, there is either a subversive trick, or there is a deep insight. The former needs to be accumulated, the latter depends on sincerity.
In fact, zero-running cars have been doing a "difficult and correct" thing over the years, in terms of core technologies such as power, battery, interconnection, and intelligent driving, they have chosen to develop independently, self-contained systems, and each zero-running powertrain is 100% equipped with self-developed core components to form its own value and advantages.
Ps · 12 high-performance speakers with 8-channel DSP power amplifier
Adhere to the global self-research, master the core technology in their own hands, and avoid stuck necks. This is not only the biggest strategic advantage of zero running in the current "chip famine" environment, but also the original intention and mission of the next battle of the new energy vehicle revolution in zero running.
From the perspective of giving a fully equipped zero-run C11, whether it is the fully independently developed Lingxin 01 intelligent driving chip, or the 28 high-precision sensing hardware at the same level as the Model Y, this is the sincerity of zero-running to every user who decides to buy a smart SUV.
I have always believed that only knowing how to pile up material without logic is invalid inner volume, and spending time on enough material is really high-end.
Ps · The entire series is equipped with continental MK100ESC High Plus body stability control system as standard
The zero-run C11 performance version that we have test-driven, in addition to the charm of performance control, the most surprising thing to me is that whether it looks on it or sits on it, it will always feedback to the driver a sense of superiority, and then transform into a sense of satisfaction that exceeds expectations.
I don't know if Zero Run wants to become the xiaomi of the automotive industry, but it is certain that in the popularization of smart electric vehicles, zero run cars are using products to improve users' confidence in a pure electric SUV, and promote scientific and technological inclusion with actions.
Using 200,000 to make 500,000 quality, this is not an embarrassing moment for independent brands, I prefer to understand it as a strategy with runners, and its goal is undoubtedly to lead.
Ps · Full-time four-wheel drive, maximum output power 400kW
Although, today's fact, the zero run of three cars has been delivered so far, whether in the low-end track or the mid-to-high-end track, zero run is not the front-runner.
However, from the performance of zero running last month after Xiaopeng Automobile, Nezha Automobile and Ideal Automobile, the monthly delivery volume exceeded 10,000, as long as Zero Run wants to lead, the track is still there.
The sales volume of new car-making forces is a process full of dynamic changes, one after another, it depends on the product cycle and the grasp of the market and other factors.
For zero-run C11, it captures the user's demand for pure tram performance, intelligence and cost performance, and then, if it can continue to improve in quality control and service, strengthen brand precision marketing, zero-run C11 will have more possibilities.
In March this year, ZeroCar submitted a listing application to the Hong Kong Stock Exchange after completing eight rounds of financing.
If the IPO goes well, Zero Run Auto will become the fourth new car-making force to land in the capital market after Weilai, Xiaopeng and Ideal, which means that the success of the listing may determine whether Zero Run can enter the final circle and fight with Wei Xiaoli of the first echelon.
Capital is cute, because if you want to take the lead, you need to get the favor of capital to enhance your strength.
But capital is also cruel, it does not believe in a counterattack, the story of the return of the dark horse, only to see whether the number of financial reports continues to grow steadily, it is conceivable that the challenges and pressures are still very large.
In short, behind the ultimate pursuit of zero running for product matching is its confidence and determination for the long-term development of the brand. At the same time, a great brand, if it wants to develop for a long time, in addition to solid product strength, it is inseparable from solid brand power.
In the future of this increasingly cruel long-distance run, the latecomer zero run still needs to continue to show the sincerity of "full match" and the strength of "dissatisfaction".