Focusing on comprehensively strengthening the construction of the "three teams", Yuhang released a column of "Struggle with Me to Build a New Center", focusing on Yuhang's high-quality cadre team, high-level innovative talents and entrepreneurs, and high-quality labor team, and telling the story of their talents, forging ahead, and giving full play to their talents in Yuhang. Today, Xiao Yuer will take you to meet the CEO of the "returnee" village from Yuhang, and see how she writes a new "fairy tale" story in Xiaqiumen Village.
The unknown riverside embankment has been turned into a village market that everyone yearns for, and villagers can make money at the "doorstep". Recently, this scene was staged in Yuhang's "fairy tale village" - Xiaqiumen Village, Yuhang Street. Following the delivery of more than 2,000 orders in the first phase of Noti Yagan, this fairytale-like village once again attracted thousands of tourists during the past May Day holiday.
During the weeks leading up to the market, Shen Yan, the village chief executive of Xiaqimen Village, was too busy to keep her feet on the ground. From recruiting market stalls and controlling budgets, to shooting warm-up videos and designing road signs, she led the team to complete them, and the villagers went from the initial wait and see to actively participate, which strengthened her confidence. "Everyone is very motivated to participate, and they all hope that more people can see our village, see our agricultural products, and understand our customs."
Shen Yan is a native of Yuhang, with seven years of overseas study experience, experience in many companies, and a good manager. In 2021, Shen Yan returned to her hometown Yong'an Village and devoted herself to the Yushang Daoxiang Co-prosperity Project. In order to transfer the experience of Yong'an Village to the surrounding villages in need, last year, Shen Yan ran to become the village CEO of Xiaqiaomen Village. This is a new "entrepreneurship" in her career, and it is also an opportunity to rejuvenate the countryside.
Since April last year, Shen Yan has visited more than a dozen villager groups and determined that natural resources are the biggest "treasures" in the village. The 300-year-old Internet celebrity ancient camphor tree stands majestically, the beautiful Tiaoxi River and rice fields complement each other, as well as abandoned railroad tracks and mine caves, and the village has been named "Fairy Tale Village" and "Comic Real Village" by netizens.
How to transform the beautiful countryside into a beautiful economy and drive the villagers to embark on the "road of common prosperity"? Shen Yan embarked on the road to find the answer. She followed the route of netizens to the countryside again and again to check in, and opened the operation of multiple platforms such as official accounts and video accounts. With the help of new media, more than 100 experts, teachers and Olympic champions from the rural and art circles came to investigate, investigate and communicate.
"People from all walks of life gave me a lot of inspiration and advice, and I thought of creating a countryside in the direction of art." Shen Yan decided to explore a road of common prosperity for the countryside empowered by art - with the beautiful scenery, food and beautiful things of Xiaqiumen Village as the main line, to provide tourists with rich cultural products, tourism products and agricultural and sideline products, and to create an art village that combines the art world with the life of the original village.
Instead of being an art major and having no industry resources, Shen Yan can only "cross the river by feeling the stones" and sketch the blueprint of the art village with one stroke. Through online case studies and on-the-spot visits to art villages, the picture in Shen Yan's mind has become clearer and clearer. In order to promote rural resources, she went to the city every week to preach, and recommended Xiaqiumen Village to dozens of enterprises, which successively attracted art healing activities, art life museums and other projects. Nowadays, in Xiashumen Village, primary school students can experience being a "village chief" and "artist" for a day, college students can experience rural life in the summer, and "migrant workers" can also go on an art healing journey.
Lower Steep Gate Harbor
As its popularity and fame grew, the tranquil "fairy tale village" gradually became rejuvenated. Many idle houses have been transformed into art creation spaces and entrepreneurial bases. The villagers' hand-made Qingtuan, zongzi and other agricultural products achieved online and offline sales of more than 300,000 yuan last year. In January this year, Xiashumen Village successfully applied for the third batch of Gongfu Villages in Hangzhou, and tourists and delegations flocked to it, "In just a few months, I received more than 100 investigation and research teams, including schools, enterprises, and various institutions. Shen Yan said.
The first phase of the Noti Elegant Collection
Shen Yan said that compared with her previous business management, serving as a rural CEO is more challenging, which is also in line with her character of "daring to dare to do". From sales, procurement, brand operation, new media live broadcast to creating an artistic village, Shen Yan has grown up from a "little white", and the support behind it is the love for the countryside in her heart.
"Operating the collective assets of the village is not like doing business on an individual, and requires a very strong sense of responsibility and responsibility. Of course, there will be many setbacks, and it is precisely because of this love that you will not be defeated. Shen Yan said that she will continue to create the rural scenery of the "fairy tale village" with her heart, touch the nostalgia and nostalgia in people's hearts, and work together to pass on the beauty of the countryside.
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Contribution | District Rong Media Center Yuhang Micro Rong Media Center
Reporter | Zhu Jieyu Jin Yucheng
Edit | Ren Fangfang
First instance | Fu Tengzi
Second instance | Sun Yunxia
Final Judgment | Jia Guoyong