According to the statistics of the leading domestic defective automobile product information collection platform, the average annual complaint sales ratio of domestic automobiles in 2021 is 30.9 per 10,000, and the value has declined for the first time in nearly four years, reflecting a slight improvement in the overall reputation of the automobile to a certain extent. Among them, the complaint sales volume of pure electric vehicles is 18.7 per 10,000 per thousand compared with the annual average, and the overall performance is significantly better than the overall level of the car. According to the data of the Association, the cumulative sales of pure electric models in 2021 totaled 2,502,307 units, of which there were 142 models with sales data, resulting in an average annual sales volume of 17,621 pure electric models. According to statistics, in 2021, a total of 37 models exceeded the average annual sales of pure electric models, of which 30 models were selected for complaint sales ratio better than the annual average of pure electric vehicle model complaint sales, the specific ranking is as follows:
From the changes in the complaint sales ratio of pure electric vehicle models in the past five years, it can be seen that the change fluctuations are more obvious, and the complaint sales ratio value in 2020 is the lowest, or related to the rapid expansion of the market share of pure electric vehicle models in that year. In contrast, the complaint sales ratio of pure electric vehicles in 2021 is much higher than that of other years, but it is still far better than the overall performance of the car in terms of value.
Judging from the proportion of pure electric vehicle complaint sales above the average in 2021, independent brand models occupy an absolute advantage, or are related to their huge market volume. In contrast, only some models of other national brands in the United States and Germany have reached the average of the complaint sales ratio of pure electric vehicles, but the proportion is relatively small.
Data to watch
In 2021, the domestic pure electric vehicle market maintained rapid growth, followed by a significant increase in the number of complaints, so the complaint sales ratio of some models in the list was worse than that of 2020. But overall, in 2021, the complaint sales ratio of pure electric vehicle models is still remarkable compared with the overall car, in addition to the 30 models that entered the list, there are also 2 models whose complaint sales ratio is better than all models in the same period.
1. Independent brands occupy an absolute advantage The German brands have successfully counterattacked
In the 2021 pure electric vehicle complaint sales ratio list, except for a few new models listed in 2021, most of the list are old models that have been listed for more than 1 year, and this trend may be related to the long delivery cycle of pure electric vehicles. Specific to the list, as a new model listed in the second quarter of 2021, Reading Mango won the top spot in the list with its good market performance. In fact, the model has won the crown in the car investment-sales ratio list in the third quarter of 2021, and the quality reputation in the short term is worth affirming. As a new generation of Wuling "God Car", Wuling Hongguang MINI EV leads the domestic new energy market with excellent sales performance, and successfully enters the top five of the list this year. It is worth mentioning that BYD Dolphin, which was listed in the third quarter of 2021, entered the top ten for the first time in this year's list, and the number of complaints and sales performance can be remarkable.
From the perspective of the list of models, independent brands can be said to occupy an absolute advantage, in addition to Tesla and Volkswagen each have 2 models on the list, the rest are independent brand models, of course, this is also related to the current domestic pure electric vehicle market, independent brand models occupy the vast majority of market share. BYD became the big winner in this year's complaint sales ratio list, with a total of 4 models shortlisted and ranked relatively high.
2. The new force pattern of independent car manufacturing has changed, and Xiaopeng Automobile has sprung up
After nearly two years of market precipitation, the original car-making new force brand has basically completed the reshuffle, and the last few major brands are now developing quite well. However, with the sales of Xiaopeng Automobile exceeding 10,000 for four consecutive months, the cumulative sales volume in 2021 surpassed Weilai in one fell swoop, changing the market pattern of new forces. According to the data of the Association, Xiaopeng Automobile will have a cumulative sales volume of 98,155 vehicles in 2021, leading a number of new power brands, and Weilai, as the leader of the new forces, has now ranked third. Today, the change in the market pattern has also spread to the 2021 complaint sales ratio list.
Specifically, a total of 8 models were selected for the 2021 pure electric vehicle complaint sales ratio list, of which 3 models of Weilai were included in the list, Xiaopeng and Nezha Automobile each had 2 models on the list, and 1 model of Zero Run. From the perspective of the list ranking, Xiaopeng is the absolute winner, Xiaopeng G3 and Xiaopeng P7 are ranked high, especially Xiaopeng G3, which ranks among the top ten in the list, and the complaint sales ratio of the two models is worthy of recognition. As a rising star, Nezha Automobile, although its two models are also not ranked high, have made a breakthrough in sales in 2021, and have now become the leader of the second echelon of new forces, and hope to continue to work hard. In contrast, although Weilai has the most models on the list, it ranks below the Xiaopeng models, and its overall performance is not as good as that of Xiaopeng. It is worth noting that although weilai ES6 was successfully selected for the list, it ranked at the bottom of the list of new power models, and its quality and reputation performance was relatively poor.