In the era of fuel vehicles, a car sold for 400,000, which is definitely a proper luxury car, but if it is put into today's pure electric car market, I am afraid it can only be counted as a "normal level".
Looking at the auto market in the past two years, it is not difficult to find that more and more new energy vehicle companies have chosen the strategy of "fixing high prices" in terms of model pricing, taking the domestic first-line new power car companies as an example, the starting price of Weilai's entry-level SUVs "ES6" and "EC6" is basically more than 350,000, while the ideal ONE starting price is also as high as 349,800.
What is more interesting is that some car companies that have just started have also joined in the case that their products have not yet been tested by the market. The most typical is the pure electric coupe "Mecha Dragon" launched by the Great Wall last year, and its limited edition price of 488,000 yuan is indeed a bit outrageous.
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The zhiji car that Xiaozhi wants to introduce today is also such a "confident" player.
Originally established in December 2020, Zhiji Automobile is a new energy vehicle company jointly built by Internet giants Alibaba and SAIC Motor, the brand was officially unveiled in January 2021, and named IM Zhiji, its first pure electric luxury car L7 has been officially listed on March 29, and will be delivered in April and May, the price is set at 368,800 yuan - 408,800 yuan range.
In fact, the car was unveiled at the Chengdu Auto Show held in August last year and opened the sale of the angel wheel version, but due to the shortage of chips in the second half of last year, the official release of the plan was forced to be postponed, and it was not rushed to mass production until March this year.
As the first model of a new brand, the debut of the Zhiji L7 has attracted much attention, not that there is anything special about this car, but mainly because it is sold somewhat expensively.
In this regard, Zhiji Automobile CEO Liu Tao also made an explanation, in his view, Zhiji Automobile's initial brand positioning is to do high-end pure electric car market, so the pricing will naturally be high, according to his plan, the market below 200,000 yuan, they will not consider. From this point of view, Zhiji Automobile intends to follow the example of "Weilai" to take the so-called "high-end route".
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So since we want to make high-end products, how is zhiji L7 built? Let's talk.
In terms of appearance, the car is similar to the style of most pure electric models, using a more "technology, avant-garde" design, with sharp lines, sharp headlights, and streamlined body, people who like it will feel very personality, but people who don't like it will also feel too "ostentatious".
In terms of body size, the performance of the car is also very prominent, its length, width and height are 5098mm * 1960mm * 1485mm, the wheelbase reaches 3100mm, and the internal driving space is very spacious.
Of course, the biggest selling point of zhiji L7 is still in the "technology configuration", such as millimeter wave radar, high-definition camera, ultrasonic radar, Nvidia Orin X car specification chip and other configurations can be described as everything, with the support of such powerful hardware, the car can achieve rich automatic driving functions.
In addition, the official also highlighted in the publicity that the Zhiji L7 uses a "lightweight chassis" with high alumina alloy content and "black technology" such as "four-wheel full-wheel steering system".
In terms of power, the car is equipped with a "dual motor" four-wheel drive system with a comprehensive power of 425 kW, and the official acceleration of 100 kilometers is 3.87 seconds, which is a good performance. In addition, due to the use of a large capacity battery of 93kWh, its CLTC has a cruising range of more than 600 kilometers and supports fast charging technology.
In general, Zhiji L7 is a "pure electric model" with a high level of intelligence and rich hardware configuration, and it is indeed more "luxurious" to look at the paper parameters alone, but it is not worth 400,000 in the end, and it is not yet conclusive.
After all, the difference between a car and other products is that the stacking of configurations does not fully reflect the actual performance of a car on the road. Even if all the parameter performance it advertises can be achieved, its price of about 400,000 is still not cheap.
Although there is a successful experience of Weilai in creating high-end models, considering that the new energy vehicle market in 2022 has long passed the dividend period of the pioneering stage, the wisdom that has only entered the market at this time is still a little late.
The current high-end pure tram market pattern has been initially formed, there is Tesla outside, there is "Wei Xiaoli" inside, Zhiji as a new brand, in the case of consumers have not established too much brand recognition, to occupy a place, it is indeed difficult.
In addition, in recent months, the supply chain shortage caused by the epidemic has become more and more serious, and even the first-line car companies have been unable to hold on, and choosing to release new cars at this time does have a greater risk, if it cannot be delivered on time, it will inevitably have an impact on its brand reputation.
To sum up, if Zhiji's dream of "giants" is to be realized, it may have to wait a little longer.