Compared with the two categories of cars and SUVs, the MPV market is not large, so although all manufacturers basically have a standard MPV product, there are not many who can have a sense of presence in the market. Some time ago, we conducted a survey of the preferential market conditions for the car and SUV models with the highest total sales last year. This time, we aimed at the MPV model, and will investigate the top five Buick GL8, Trumpchi M8, Wuling Capgemini, Alissen and Trumpchi M6 respectively.
SAIC-GM Buick GL8
First of all, look at the overlord Buick GL8 in MPV, which has been properly challenged for more than 10 years and has never been surpassed. GL8 is also the product with the largest price span and the largest number of model configurations among the several models in this survey, with a price starting from 232,900 yuan and selling to 533,900 yuan, divided into three versions and 16 configurations. In terms of price, our actual investigation found that there is no discount at present, and the reduction of fees is already the biggest discount, and the Ivy version also has to install boutiques, which is really nothing to say about the market influence.
GAC Trumpchi M8
Trumpchi M8 is by far one of the most successful self-owned brands MPV that I think is. This car directly set the price at about 200,000, and the sales can be stable at 3-5,000 units a month, which is a height that the independent brand MPV has never reached. To some extent, Trumpchi M8 can also be regarded as and GL8 formed some competitive relationship, if the budget in the case of GL8 entry car, it is recommended that it is better to consider Trumpchi M8, you can buy high matching, and the sense of grade and space use are not bad. In terms of price, at present, Trumpchi M8 is also the whole series without more discounts, and some models of the master series also need to be equipped with fine products. In addition, in terms of waiting for the car cycle, the car is also the longest of several models, and it takes 2 to 3 months to wait.
Wuling Capgemini
Wuling Capgemini is the only one of several models with an entry price of less than 100,000 yuan, as the pioneering work of Wuling Silver Label, this car in the collection of Wuling MPV practicality ability, but also in the sense of grade has been improved, sales performance proves that Capgemini is in line with the current people's demand for MPV. On the offer, because the low-end model is not a manufacturer's volume model, and the choice of users is relatively small, the current cash discount is only 500 yuan, or conversely, Wuling's pricing on this car is also more competitive; looking up, the elite version of the volume model has a discount of 1500 yuan, as for the newly listed 280T model currently does not have any discount.
Dongfeng Honda Ellison
For Guangdong users, the proportion of Odyssey may be higher, but for users in other regions or with dual-use needs, AliShen is still better in terms of proportion. Not long ago, Alexand and Odyssey were both remodeled and listed, so at present, the new Alexand has no discounts in all series, and it will take 30 to 45 days to pick up the car. It is worth mentioning that at present, the old models are still in stock, and the whole series can enjoy a cash discount of 10,000 yuan, and the current car can be picked up.
GAC Trumpchi M6/M6 PRO
Finally, looking at Trumpchi M6, although it is also from the Trumpchi M series, it is different from the M8 dual-use positioning, and the M6 is completely focused on home positioning. In fact, there are still models on the market that are similar to the positioning of the M6, such as buick GL6 and Geely Jiaji, but under the influence of the M8, trumpchi M6 seems to have achieved better market results. Among them, of course, there are some advantages in grade and space practicality, detailed design, and more importantly, the M6 is relatively more cost-effective. The average monthly sales performance of this car is about 5,000 units, which is actually very good.
The intensity of the offer varies dramatically
The survey results show that although they are also the best-selling models in the sales list, the MPV models have a big difference from the sedan and SUV models in terms of price concessions. First of all, in the car or SUV, there are generally thousands of yuan or even tens of thousands of yuan of preferential treatment, while in the MPV there are only some "symbolic" offers, or parity or even markup. Analysis of internal factors, I think it is mainly in various price ranges, MPV alternative models are not many, coupled with the overall market share is not large, a month the country only sold about 100,000 units, the scale is not large, the cost can not be diluted, so friends who want to buy MPV, can only accept this fact.
Mark-ups are widespread
Last year, the sale of that just listed that meeting, up to 100,000 yuan of markup caused a controversy, follow-up even if the price increase of 5,000 to 20,000 yuan is still many people refuse, however, we only investigated 5 models, there are two models actually have a price increase, it can be seen that in the MPV market segment, the price increase is also a routine operation. To make another comparison, in the cars or SUVs we regularly buy, even if there is no discount, there is rarely a need for price increases, but it seems to have become a common phenomenon in the MPV field.
Pure electric MPV is joining the battlefield
Although we also mentioned earlier that the MPV market is not large and has been shrinking in recent years, this does not affect the interest of some new power brands to join the MPV battlefield. Within 2022, there will be several pure electric MPV on sale, Dongfeng Group's new electric brand Lantu Automobile, will officially announce a large luxury electric MPV in April - Dreamer officially listed, this car length will reach 5.3 meters, with a 2+3+2 seven-seat space layout, will focus on the high-end market; Extreme Kr will also release its first MPV model Extreme Kr 002; Mercedes-Benz will bring the first MPV model EQT Volkswagen is fully promoting the release of ID.BUZZ mass production vehicles based on the MEB platform.
The editor said: Overall, MPV models are currently in terms of preferential treatment and car pick-up, and their performance is compared with other two types of models, there is a certain gap, which is mainly due to the fact that there is a large market gap in this field. However, with the continuous introduction of new models, this situation is believed to be improved soon, which is a very good phenomenon for the majority of users. Next, let's expect how much change will be made in the MPV field, and whether sales can continue to grow after there are constantly models entering the game?