The two sessions of the National People's Congress in 2022 are coming as scheduled. From the development of education to the promotion of the sustained recovery of consumption, from the increase in employment to the comprehensive revitalization of rural areas, once again let us personally feel the economic pulse of contemporary China.
During the current two sessions, the government work report pointed out: This year's economic and social development tasks are heavy and there are many challenges. Under the complex and changeable domestic and international situation, the risks and challenges facing the mainland's economic development have increased significantly, and it is necessary to climb over the obstacles. In order to cope with the pressure of multiple parties, stable growth has been placed in a more prominent position. Judging from the speeches of the deputies, stabilizing industry, expanding domestic demand, and promoting transformation have also become the highlight of annual economic development.
On the one hand, we should firmly implement the strategy of expanding domestic demand and enhance the pulling force of domestic demand on economic growth. On the other hand, it will promote the continuous recovery of consumption, deeply integrate online and offline consumption, and enhance the consumption capacity of residents.
As a representative of commodities, the change of automobile consumption structure can be regarded as an important branch of promoting economic development. Industry insiders generally believe that China's auto market still has great resilience and consumption potential, especially the high-end, quality-oriented MPV market segment. As far as the current consumption ecology of the domestic automobile market is concerned, the high-end MPV represented by Dongfeng Honda Ailishen, Buick GL8, Toyota Xena and other models has shown a very high degree of heat.
The change in consumption concept has promoted the upward development of the high-end travel market
Today, with the rapid development of the domestic economy, a healthy, comfortable and high-end lifestyle is leading the Formation of a new consumption concept among the Chinese people, and has affected all aspects of residents' lives. In this context, all walks of life are facing the problem of industrial breakthrough and upgrading, in order to meet the personalized, diversified, high-quality consumer demand, as a company how to cater to the current consumer concept of change in the situation? In the previous "Made in China 2025", it was pointed out that it is not only necessary to engage in equipment manufacturing, but to use consumer choices to force industrial consumer goods to improve the quality and upgrade of manufacturing, and this year's two sessions also made in-depth discussions on this, pointing out a clear path for the transformation and upgrading of major enterprises. Based on the issues related to people's livelihood such as "economic upward" and "expanding domestic demand", the domestic high-end MPV travel market has also given its own answer.
(Source: Association of Passengers)
Referring to the 2021 annual sales data previously released by the Association, the domestic MPV market has already seen a polarized trend. Although some models are at the top of the sales list, their sales for the whole year of 2021 have shown a downward trend year-on-year.
In contrast, in the high-end MPV ranks, joint venture brands such as Dongfeng Honda Alexand and other models showed more than 20% growth, and GUANGC Honda Odyssey, Buick GL8 and other models also had good sales. It can be seen that the demand of contemporary consumers for MPV products is no longer limited to "good quality and low price", but more on the comfort of products and a higher sense of quality.
High-end, is an attitude, but also a label! Taking Dongfeng Honda's new AliShen as an example, as the head model of the Japanese MPV, it is also a blockbuster work of Dongfeng Honda to develop and lay out the high-end MPV market, and the car has a fairly good performance in terms of high-end aura, sense of ceremony, and sense of quality.
At the end of 2021, the new Alexand will take "Tribute to the Times" as the theme, and tell the product concept of "The Times Deserve Hospitality", once again interpreting the "Way of Hospitality" as a high-end MPV. In the view of the new AliShen, users, times, and the future are worthy of tribute and hospitality, and this is also the expectation of the people in the context of the change of consumption concepts.
Seize the three-child policy outlet, the new AliShen let the "hospitality" be implemented
Driving economic growth through domestic demand and driving the MPV high-end market to continue to be hot has become a new trend in the MPV market. Among the many models, the reason why the new Alexand has such a high degree of popularity is that it satisfies the current consumer's pursuit of high-quality enjoyment and practical consumption concept. With the product positioning of IKEA, the new Alexand has both the high-end quality of business MPV and the value of home MPV.
At the same time, the liberalization of the three-child policy has also ushered in a new outlet for the seven-seater model. As far as the current market is concerned, the mainstream seven-seater car is divided into two types: a seven-seat SUV and an MPV. However, compared with the "pseudo-seven-seater" SUV, the MPV represented by the new Alexand is obviously more popular. Because whether it is at the configuration level or in the comfort level, it is more worth paying for consumers.
Based on the product positioning of Yishang IKEA, the new Ai Li Shen continues to bring users a higher quality car experience on the basis of continuing the advantages of products. After the upgraded Honda CONNECT3.0 intelligent guidance interconnection system, a simple "hello Honda" can let you enjoy a comfortable and free driving experience; the new 10 charging interfaces (including wireless charging panels) of the whole car make you no longer worry about charging; there are storage spaces everywhere, such as hidden cup holders in the main driver position, hidden storage boxes in front of the co-driver, and storage compartments in the rear row, so that the usual bits and pieces of small objects can be well stored and sorted.
And as a family, many families will also pay attention to the problem of fuel consumption, the new I-MMD hybrid system equipped with Alexand, providing EV, hybrid and engine direct drive three driving modes, the driving process is smooth and light, the comprehensive fuel consumption of 100 kilometers is only 6.17L (WLTC test standard), and the cruising range can reach 900 kilometers. Coupled with the Honda SENSING safety super sense system and the high-quality interior atmosphere, the car's high-end sense is highlighted everywhere. It can be seen that the new Alexand will implement "hospitality" in every part of the vehicle.
The changes in continuously meeting the people's consumption needs not only reflect the same frequency resonance between national development and personal happiness, but also highlight the people's deep expectations for high-quality life and high-quality products. For the MPV market, the new Elishen provides consumers with a high-end, high-quality product experience, and also helps the high-end MPV market to break through. Just like the slogan of the new Alexand: "The times are worth treating". Walking with the times and advancing with users, the new Alexand will surely live up to the high expectations of the times!