At present, the overall share of independent brands is continuing to rise, and the new cars they launch have also received more and more attention, so how are these new cars performing in the actual market? Let's go straight to the theme and take a look at the insurance data and market trends of several key new cars recently listed by our own brands in January.
Haval Divine Beast
Insured in January 2022: 7,712 vehicles
Listing/replacement time: December 18, 2021
According to haval's official data, the sales of the divine beast in January reached 10,085 vehicles, which is obviously the data of the manufacturer's batch sales, and the number of insurance for this car in January is more than 2,000 less than this figure, but the 7712 vehicles on the insurance volume is also very eye-catching for the new model that was only listed in mid-December last year.
In fact, when the mythical beast was just listed, because its shape was too aggressive, I thought it was just a supplement to the Haval brand's personalized model, and could not take on the task of volume. The January sales results prove that I have clearly underestimated the potential of this car.
In fact, although the styling style is completely different, the Divine Beast is the most direct competitor of the Geely Xingyue L at present, its wheelbase reaches 2.8 meters, which is slightly shorter than the Xingyue L, but the 4780mm body length exceeds the latter, and the overall crossing the threshold of the medium-sized SUV, and Haval also adopts the same strategy of retreating to advance with the Hoshikoshi L, positioning the Divine Beast as a compact SUV.
The price of the divine beast is 13-167,000 yuan, which is 10,000-15,000 yuan more expensive than the 115,900-157,000 yuan of the H6, of which the starting threshold of the 2.0T version of the divine beast has reached 147,000 yuan, which is actually 10,000 yuan more expensive than the Geely Xingyue L with the standard 2.0T engine of the whole series, but according to the version of the same configuration level, the overall pricing of the two models is actually not much different.
In January, the number of risks on the Star Yue L reached 11,000 vehicles, the state of monthly sales exceeding 10,000 has stabilized, and the Haval Divine Beast has also shown the potential of breaking ten thousand, but its extremely personalized style is a double-edged sword, and it is easy to quickly attract potential target customers in the early stage, but the overall audience is obviously not as good as the star more L, which is designed to be stable and stable.
In the future, whether the mythical beast will become a new sales pillar of the Haval brand, or can only be used as a supplement to H6, it needs to be observed for a while.
Changan Auchan X7
Insured in January 2022: 10,227 vehicles
Launch/Replacement Date: October 17, 2021
In the field of passenger cars, Changan Automobile's Auchan brand has seen a total of three best-selling models, namely the CX70 low-cost SUV launched in April 2016, the "low-end version CS75 PLUS" Auchan X7, which was launched in November 2019, and the Auchan X5, which was launched in November 2020.
These 3 models have achieved monthly sales of more than 10,000, but the peak period does not coincide, when Auchan X sold more than 10,000 in July, CX70 sales have fallen to triple digits, and when Auchan X5 enters its peak, Auchan X7 average sales have slipped to more than 5,000 vehicles. However, manufacturers obviously do not intend to let auchan X7 gradually decline, in October 2021, launched the X7 PLUS with a significant increase in appearance and interior.
This is not a replacement, the size and appearance ratio is basically the same as auchan X7, but the changes in details and the improvement of the overall texture are more obvious. In terms of powertrain, the auto gear of Auchan X7 PLUS still uses a 7DCT dual-clutch transmission, and does not use 6AT in sync with the CS75 PLUS, but its 1.5T engine is consistent with the second-generation CS75 PLUS that has not yet been listed, and it is equipped with a new model with 188 horsepower and a peak torque of up to 300 Nm.
Manual gear 79,900 starting, automatic gear 93,900 starting, Auchan X7 PLUS's main sales range is higher than Geely Vision X6, Haval M6, Wuling Star and other models, but its size is also half a circle larger than these opponents, the wheelbase reached 2786mm, which makes it one of the largest SUV models available within 100,000 yuan.
Since the launch in October last year, Auchan X7 series (including the old model and PLUS) in November, December sales are about 6,000 vehicles, until January this year suddenly increased to 10227 vehicles, a good start for the new year, if this momentum can be maintained, Changan Auchan will have two models with more than 10,000 monthly sales, and pose a greater threat to the low-end models of Geely, Great Wall, Chery and other brands, as well as the main products of Baojun and other brands.
Trumpchi 2nd Generation GS8
Insured in January 2022: 3,727 vehicles
Listing/replacement time: December 12, 2021
Since its listing in October 2016, the Trumpchi GS8 has had a glorious history of monthly sales of more than 10,000 yuan, becoming the first self-owned SUV with monthly sales of more than 10,000 yuan, and was once regarded as a strong opponent of Toyota Highlander. However, in 2018, its average monthly sales fell to less than 5,000 vehicles, and the average monthly sales in 2019 were less than 3,000 vehicles, and by the end of last year, it had become very difficult for the monthly sales of this SUV to break through 1,000.
In January this year, in the first complete sales month after the replacement, the batch sales of trumpchi GS8 reached 4858 units, a year-on-year surge of 1.6 times, but this is the data released by the manufacturer, and the above insurance standards, the sales of this car in January are actually 3727 units, compared with last year's monthly sales of thousands of difficult times, the improvement is obvious, but compared with the peak of the first generation, the gap is still very large, and in front of highlander, which has exceeded 10,000 monthly sales, it is not a fierce enemy.
However, the production capacity of the second-generation GS8 has not been fully released, and many customers who ordered cars a few years ago need to pick up the car until February, which shows that the sales potential of the second-generation GS8 has not yet been fully exerted, and the insurance volume in the next two months exceeds 5,000, or even higher, there is still hope.
In addition to the redesigned exterior and interior, the biggest highlight of the second-generation GS8 is the use of toyota's same hybrid technology, but still retains Trumpchi's own 2.0T turbo engine. At present, the pilot series of pure fuel oil is the absolute main force of sales, and the sales volume of the dual engine series accounts for less than one-tenth, and it is not easy to say whether there is demand or production capacity behind it.
At present, the second-generation GS8 in the bear fuel consumption of the crowd test results have come out, the comprehensive average fuel consumption of the 2.0T pilot series is 11.16-11.3 L/100km, the performance of the dual-engine hybrid series is 7.83 L/100km, and the fuel consumption gap is still relatively prominent in the case of similar power. As for the new Highlander, which is equipped with 2.5L dual-engine hybrid as standard in the whole series, the fuel consumption performance of 100 kilometers is between 6.76-6.97 liters, which is about 1 liter lower than the GS8 hybrid version.
The entry threshold of the GS8 Dual Engine Hybrid Edition is 228,800 yuan, which is 40,000 yuan lower than the Toyota Highlander, but if it is viewed in the same configuration, the difference between the two models will reach 100,000 yuan. However, Highlander's potential customers rarely consider the Trumpchi brand, and GS8 still needs to try its best to expand its own market.
Lynk & Co 09 / Lynk & Co 09 PHEV
In 2022, the number of vehicles insured: 676 fuel versions and 945 VEHICLEs of the PHEV version
Listing time: October 20, 2021
After the first model was launched at the end of 2017, the scale of the Lynk & Co brand reached 100,000 vehicles in 2018, and then spent three years to upgrade to a brand with an annual sales of 200,000 vehicles last year, becoming a benchmark for high-end brands in the independent camp. As for how long it takes to grow from 200,000 to 300,000 vehicles, it depends largely on the performance of the flagship model Lynk & Co 09.
The start of Lynk & Co 09 is not ideal, from october 20 last year to the end of last year, more than 2 months, a total of 1246 vehicles, even considering its unprecedented pricing of 300,000 yuan, the monthly sales of 500, 600 vehicles is definitely not a success. However, the situation turned around in January this year, and in the case of the fuel version is still weak, the PHEV version of the Lynk & Co 09 has reached 945 vehicles, which makes the total sales of the Lynk & Co 09 reach 1621 in January.
Time back to 3 years ago, the achievement of Lynk & Co 09 can also be regarded as a record at the level of 300,000 yuan, but it is associated with the ideal ONE single-month sales of the price is quite high, and the main sales price of Weilai has exceeded 400,000 yuan, and the results of Lynk & Co 09 seem to be less exaggerated.
Of course, Lynk & Co should never expect Lynk & Co 09 to achieve even half of the sales of the ideal ONE, but if it can achieve sales of about 3,000 vehicles and stand firm at a price of 300,000 yuan, then the future of Lynk & Co's products between 200,000 and 300,000 yuan launched based on the SPA architecture will be much less difficult to open the market. On the contrary, if Lynk & Co 09 fails to gain wider recognition, then Lynk & Co's confidence in expanding the market of more than 200,000 yuan in the future may not be so sufficient.
At present, Lynk & Co 09 has been listed for more than 3 months, and we have basically seen its potential limit, at a price of 300,000 yuan, consumers' enthusiasm for intelligent new energy vehicles is obviously higher than that of traditional fuel vehicles. How to cross the next 100,000-vehicle ladder of Lynk & Co may have to be adjusted accordingly according to the performance of Lynk & Co 09.
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