In March, after the overall recovery of the automobile market in the past year, GAC Trumpchi was even more powerful, showing its strong strength as always, with a total of 30,091 units sold in the whole series, an increase of 15.1% year-on-year, showing a good development trend. In the first quarter, Trumpchi was even more pleased to welcome the opening, with cumulative sales of 90,448 vehicles, an increase of 21.8% year-on-year, achieving double growth in wholesale & terminals in the first quarter of the whole series, and the sales growth rate outperformed the market.
The MPV family has both sold more than 10,000 yuan, and the new second-generation GS8 has grown strongly
The good results of stable growth are inseparable from the efforts of the members of the Trumpchi family. In March, the M8, as a star model, sold more than 10,000 yuan in the first quarter, continuing to stabilize the head position of the Chinese brand luxury MPV camp. The M6 also performed well, with cumulative sales of 11,717 units from January to March, up 60.0% year-on-year. The MPV "double male" composed of M6 and M8 is still hot, and the cumulative sales since its listing have exceeded 300,000 vehicles, continuing to lead the independent high-end MPV market.
In the field of SUVs, the rally is also gratifying. The new second-generation GS sold 4,119 units in August, and the cumulative sales in the first quarter exceeded 10,000, achieving super growth year-on-year. Since its listing, the popularity of the new second-generation GS8 has remained high, and its three core advantages of surging power, leading high-tech and proud ultra-luxury have gained excellent user reputation, and continue to lead the "value upward" road of China's high-end SUVs.
In addition, the GS4 family, with its family advantage of "good driving, good looking, good province", maintained the continuous upward development of products and word of mouth, with cumulative sales of 12,374 vehicles in March, an increase of 41.7% year-on-year; total sales of 36,060 vehicles in the first quarter, an increase of 28.6% year-on-year, and the cumulative sales since listing exceeded 1.4 million, which is worthy of being the "worry-free choice" of the majority of users.
The continuous improvement of chip supply has also provided a smooth support for the market delivery of Trumpchi products. It is understood that some models of GAC Trumpchi such as the Shadow Leopard EPIOW, the current chip supply has begun to gradually improve; the M8 model welfare version can also be delivered within one month; the GS8 dual engine series production capacity continues to increase.
Thanks to Trumpchi's consistent commitment to building a world-class supply chain system, 50% of the current top 100 global parts and components companies are suppliers of GAC Trumpchi, of which Bosch, Denso, Continental, Aisin Seiki and other top six parts suppliers in the world are the core suppliers of Trumpchi. In the face of the shortage of chips at the beginning of the year, Trumpchi does not reduce the standard of chip use for sales, does not weaken the control of product quality control for sales, resists the pressure of rising chip prices, actively coordinates and communicates with suppliers, optimizes resource allocation, accelerates production and operation, and strives to deliver products to consumers as quickly as possible.
Multiple measures to reduce the burden, resonate with the same frequency as the dealer, and show the responsibility of state-owned enterprises
Since the beginning of this year, the severe epidemic has brought many challenges to the automobile market, and GAC Trumpchi has risen against the trend, which is not unrelated to its own flexible marketing strategy, especially the support for dealers, and its dealers can resonate at the same frequency.
As a bridge connecting brand owners and consumers, dealers are facing a lot of operational pressure during the epidemic. In order to provide more adequate resource space for its dealers and give back to customers with warm hearts, GAC Trumpchi has made a lot of efforts.
In order to alleviate the financial pressure of dealers, GAC Trumpchi and GAC Huili launched five initiatives to help sales: optimization of retail price system, one-month deferral of repayment of inventory financing, optimization of inventory financing interest rates, abolition of inventory supervision and inventory fees, and launch of new products of "worry-free loan" to empower dealers. At the same time, in the field of insurance, the GAC Trumpchi brand service package was launched, which not only met the individual needs of customers, enriched customer car scene solutions, but also helped sales stores to enhance customer stickiness.
In terms of user feedback, at the beginning of this year, GAC Trumpchi carried out epidemic resumption care activities in Shaanxi, including free health diagnosis for vehicles arriving at the store, CN95 filter replacement, in-vehicle spray disinfection and other all-round epidemic prevention and heart-warming services. In addition, there are many exclusive benefits such as free door-to-door rescue to ride/charge, free door-to-door pick-up and delivery of cars, battery replacement subsidies and so on.
In addition, as a star model with cumulative sales of more than 1.4 million vehicles, coinciding with the 7th anniversary of the listing of GS4, GAC Trumpchi launched the user activity of "value-added courtesy, 'oil' courtesy", from now on, only need to pay 9 yuan to order GS4/GS4 PLUS through the GAC Trumpchi APP, and purchase fuel packs to participate in the lottery to help achieve "refueling freedom".
In view of the rapid changes in the market, GAC Trumpchi follows the trend, responds quickly, "resonates with the same frequency" with dealers, and provides dealers with timely, all-round, high-quality sales policy and service system support, and provides meticulous service to users, showing GAC Trumpchi's determination to change upwards.
In 2022, GAC Trumpchi will continue to work hard, always maintain a keen and profound market insight, under the leadership of the new brand slogan "Yiqi Zhixing Better", work with dealers to overcome difficulties, build mutual trust, share growth, and create a better future of green development with consumers, and continue to lead Chinese brands upwards.