Recently, the Association of Passenger Vehicles released the latest sales data for January, and the domestic narrow passenger car market sales reached 2.079 million units, down 5.0% year-on-year and 1.3% month-on-month. Among them, car sales in January were 1.001 million units, down 6.2% year-on-year and 4.5% month-on-month, remaining the largest single segment.
Specific to the car series, there are 4 models on the list that have changed the weakness of the past by independent brands, namely Hongguang MINI, BYD Qin, Yidong and Emgrand. There are 6 German models on the list, 3 of which are luxury models, while the Japanese series has 4 models, and the remaining 3 models except Xuanyi are B-class cars. There is only one British model in the United States.
Rise autonomously, blossom at multiple points
In the past, independent brands can enter the top 15 list of car sales only Emgrand and Yidong two models, in the new energy vehicle sales state is hot, Hongguang MINI and BYD Qin are also at the forefront of the list, a change in the past old pattern, so that independent brands in the car market has more possibilities.
Hongguang MINI does not need to be repeated too much, the absolute overlord of micro-electric vehicles, because of its small size, high appearance, fun, easy to control and other characteristics of young consumers love. However, under the general trend of consumption upgrading, its growth rate has begun to slow down.
This is not difficult to see from the increase in BYD Qin's sales, and the year-on-year increase of 962.1% is amazing. Under the empowerment of DM-i, Qin has a comprehensive upgrade and optimization compared with before. 100 km acceleration of 7.9s, 100 km of the lowest charge state fuel consumption of only 3.8L, the price of more than 100,000, can not be fragrant.
The German system generally fell, and the middle and high-end rose sharply
Looking at the German cars on the list of cars, in addition to the BMW and Mercedes-Benz camps, the North and South Volkswagen models generally ushered in a sharp decline. Although the new Langyi ranks second, there is still a gap of more than 4,000 vehicles with Xuanyi, and the double-appearance strategy after the replacement is believed to have a new beginning.
As for Bora, the 42.6% year-on-year decline is likely to be affected by chip supply, and frequent visitor Santana on the list often falls out of the Top15 ranks. In general, from the number of models on the list and the growth rate, it can be seen that the development trend of Volkswagen seems to be much worse than before, and it is necessary to find out the problems.
Compared with the north-south Volkswagen in a downward trend, the development trend of Mercedes-Benz and BMW is still very good. The medium and large sedan BMW 5 Series even rose to the 6th position, which is the embodiment of absolute strength in the case of low terminal discounts and general lack of cores. The new generation of BMW 3 Series has been more balanced after increasing the proportion of home comfort, leading the luxury B-class car camp with a large advantage.
The Japanese system is slightly weaker, and the B-class car has a good momentum
Xuanyi sold nearly 50,000 vehicles in January, and the dual-car strategy is still the biggest driver. It is not difficult to see from the tonality of its products that comfort is the main theme pursued by the public, leading the Japanese car market. The two models of Corolla and Leiling have fallen out of the list, which is a strange thing, probably seriously affected by the lack of core, otherwise it would not show such a big contrast.
It is not difficult to find from the list that although there are only 4 Japanese models, in addition to Xuanyi, the B-class cars on the list are B-class cars, that is, camry, accord, and new tianlai, commonly known as the three musketeers of the Japanese B-class car, especially the camry and accord have sold more than 22,000 vehicles in a single month, squeezing into the top ten, which is in stark contrast to the Maiteng and Passat who failed to be on the list.
In general, the impact of lack of cores can not be avoided by any car company, but different manufacturers will focus on ensuring the scheduling of their star models or high-profit models, and the January car sales list has clearly conveyed such a message. Under the general trend of consumption upgrading, compact cars have begun to decline, B-class cars are rising, and the future car market differentiation may be more serious.