When electrification has become the mainstream development goal of the entire automotive market, the electrification transformation of traditional car manufacturers has become more urgent, but as the "king of the internal combustion engine", Honda's determination to transform is more resolute than anyone.
As the first model of Honda's new pure electric brand "e:N", Dongfeng Honda e:NS1 has been officially unveiled at Honda's China electrification strategy conference before, and recently Dongfeng Honda has officially opened a new round of warm-up, which is expected to be officially launched this spring.
Continue to challenge and persevere on the tram track
From the name, Honda has been redefining pure electric mobility.
e: Among the names of NS1 cars, e represents power and electric energy, N represents new and evolved, and Dongfeng Honda's exclusive "S" is not only Spirit, but also represents the challenge spirit of Dongfeng Honda to accelerate the transformation of electrification and is committed to creating new value, and is interpreted as Dongfeng Honda's brand world view "Stay ahead".
"The e:NS1 is an important milestone for Dongfeng Honda to move towards the era of full electrification." Pan Jianxin, deputy general manager of Dongfeng Honda Motor Co., Ltd., said in a previous interview with the media. "Dongfeng Honda has been continuously strengthening the new energy model matrix, before we launched X-NV and M-NV pure electric models, the launch of e:NS1, which means that Dongfeng Honda's HEV, PHEV and EV camps in the field of electric vehicles will be further strengthened."
And Dongfeng Honda's e:NS1, which is built with "movement, wisdom and beauty" as the core points, what is the persistence and innovation?
First of all, in terms of "moving", Honda, which has the endorsement of the world's leading powertrain manufacturer and track killer, is not willing to just make a pure tram, but to play the sporty performance of pure tram to the extreme.
e:NS1 is based on the new "e:N Architecture F" intelligent and efficient pure electric architecture, which integrates the exclusive frame and chassis platform of pure electric vehicles, high-power motors and large-capacity batteries, and the technical level has reached the industry-leading level. Among them, the motor control assembly has become more than 20,000 scene algorithms, which can realize the precision control of the drive motor, so that e:NS1 can bring similar driving pleasure to Honda fuel vehicles in various working conditions.
China's mobile Internet development is leading the world, so consumers have higher requirements for the intelligence of automobiles. The e:NS1 is currently one of the most intelligent models of Dongfeng Honda, which will be equipped with a new e:N OS full-stack intelligent control ecosystem.
The system is precisely coordinated by software and hardware, e:NS1 is equipped with the largest 15.2-inch ultra-narrow bezel central control screen of the same level, which greatly improves the functionality and convenience of human-computer interaction. At the software level, e:NS1 is equipped with honda CONNCET 3.0 pure electric vehicle special version, which integrates more than 20 scientific and technological functions such as AI voice assistant, car home interconnection, energy management, etc., and can also remotely control the vehicle through mobile phones. At the safety level, the DMC Driver Status Perception System is also equipped for the first time.
From the inside out, the last thing that is displayed in front of the consumer is a refreshing aesthetic experience. Straight lines, simple body, exclusive "H" LOGO, the interior also added a sense of life of the "Heart beat heart-touching interactive lamp language", can be in the charging process, can deduce a variety of lamp expressions, full of sense of technology.
The listing is imminent, and new factories and new channels are ready to go
As the saying goes, car building is a marathon, although the newcomers are in the limelight, but compared with the rising stars, the traditional giants have incomparable advantages in technology accumulation, brand management, large-scale car manufacturing and other aspects.
From the rise of turbocharging to the popularity of the Hybrid hybrid, Honda has been quietly dominating every revolution. After 19 years of expanding the territory with Honda and conquering the Chinese market, Dongfeng Honda has once again taken on the responsibility of being a pioneer and is ready in terms of manufacturing, product planning, service and other channels.
In the past 2021, the total annual sales of new energy vehicles in the mainland reached 3.521 million units, an increase of 1.6 times year-on-year, and the industry expects that China's new energy vehicle sales will exceed 5 million in 2022, achieving a target of 20% of all automobile sales 3 years ahead of schedule, that is, 2025.
In order to accelerate the electrification process of Honda in the Chinese market and further expand the mass production capacity of Honda pure electric models in China, on January 5 this year, Dongfeng Honda established its new energy plant project to officially settle in Wuhan China Depot. The new plant will mainly produce the new e:N series models.
To this end, Wuhan Dongfeng Honda New Energy Factory will introduce the latest automation technology in welding, assembly and other processes, with a planned annual production capacity of 256,000 vehicles, becoming Honda's first new energy benchmark factory in the world, which will provide stronger support and stronger backing for Dongfeng Honda's transformation to electrification.
In order to allow consumers to better feel the unique product charm of electric vehicle models, Dongfeng Honda will explore the channel model of building a new era of electrification, and provide customers with a more transparent and efficient car purchase experience through online and offline linkage.
Just this week, the "Dongfeng Honda e-move" mini program was officially launched, and the first stationed model was e:NS1. With the completion of the online channel layout, e:NS1 has been settled, how the results of the battle, I believe the answer will soon be revealed.