Listing price: 175,000 yuan - 218,000 yuan
Competitors: Xiaopeng G3i, Smart 1, ID.3
Monthly sales forecast: 1500 units
Buyable Index: 60%
In the end, what kind of electric vehicle Honda will bring to the Chinese market, now has the answer. Dongfeng Honda took the lead in launching the first pure electric SUV model with Honda logo hanging from the Honda logo in the Chinese market - the e:NS1.
As a small pure electric SUV, the Tomoto e:NS1 has two different assemblies: a 134kW motor with a 53.6-degree battery pack and a CLTC operating range of 420 km; a 150 kW motor with a 68.8-degree battery pack and a CLTC range of 510 km. The former is priced in the range of 175,000-189,000 yuan, while the latter is 207,000-218,000 yuan.
For this price, I believe many consumers will feel a little confused, because the Honda electric SUV seems to be a little expensive.
However, when the opponents are listed, the East Ben e: NS1 does not seem to be so exaggerated, for example, compared with the core rival Xiaopeng G3i, the two cars are almost in the same price range, and it still has the blessing of "Honda" after all. Obviously, this time the price benchmark of Dongben is based on the new forces, after all, the opponent who can fight at the same level seems to be Xiaopeng G3i.
We can see that whether it is a 400 km endurance level product or a 500 km endurance product, e:NS1 and Xiaopeng G3i are divided into two gears of 180,000 yuan and 200,000 yuan. The two models are basically close in wheelbase and body size, in fact, people who understand it know that the prototype of Xiaopeng G3 is inextricably linked to honda XR-V.
Looking at the configuration, with the same 400 km cruising range of e:NS1 e Chi version and Xiaopeng G3i 460N version, they are only 100 yuan apart. Both of the configurations have L2+ level auxiliary driving systems, which may be slightly stronger for Xiaopeng; the same has a large screen of more than 15 inches, and the Internet of Vehicles also has the function, and the same is that Xiaopeng's software ecology is stronger. And higashimoto e: NS1 side also has 18-inch wheels, rear central armrest, adaptive proximity lights, automatic wipers, air purification systems and so on. What may be inferior to Xiaopeng is the lack of panoramic image reversing and electric tailgates, as well as the lack of cool features such as automatic parking.
However, the quality of the car and the driving control ability implied under Honda's logo must be admitted to being much stronger than Xiaopeng.
Looking at the 200,000 yuan price point of the product, the e-dynamic version of Dongben e:NS1 is also not weak. Although the 510-kilometer endurance is a CLTC condition, the battery capacity is slightly larger, and the gap between the actual mileage of the two should not be large. Similarly, L2+ level assisted driving, in-vehicle interconnection system, various scientific and technological comfort equipment, e: NS1 is not lacking. The same price, a car has a Honda standard, a selling software experience, how will you choose?
In fact, Dongben is not only compared to Xiaopeng, but also compared to the just released Smart 1, or ID.3, which is a model of similar size. At the price of 180,000-200,000 yuan, all three have L2-level assisted driving, all have on-board interconnection systems, have their own large screens, and the comfortable configuration of science and technology is close, and the mileage is also close. The difference may be that the Smart 1 motor is more powerful, while the ID.3 is relatively cheaper.
Compared with a lap down, the same 400 km endurance, you want to be cheap, that is ID.3, you want to configure is the East Ben this one; if you choose 200,000 yuan 500 km endurance electric car, the East Ben is more expensive than the Smart, but the configuration is more abundant, Honda's "brand" is also more mainstream.
Therefore, the price of E:NS1 in the end is not exaggerated to the point of outrageous, maintaining the normal pricing range of the same size level, and the configuration richness is completely satisfactory. Perhaps what Dongfeng Honda really wants to do is to make people realize that the product pricing of e:NS1 is not more expensive than the new forces and the pioneers of Volkswagen, and the 400-kilometer cruising range is also a common feature of this size model. After explaining these things clearly, Dongben went to spread the selling points such as Honda driving control and Honda vehicle interconnection.
Of course, Dongben should probably add another 180,000 yuan 500 km level configuration, removing Honda SENSING. This may be for consumers who recognize the Honda brand in the South China market, e:NS1 is completely an alternative to the Xiaopeng G3i, and the latter's monthly sales are around 2,000 vehicles, which is still considerable enough.
Text| JackieLXX
Figure | network