Reject a trick Tomoto e: NS1 wants to "call more" with Chinese users

On April 26, Honda's first pure electric model in China, Dongfeng Honda e:NS1, was officially released and launched, with a total of 4 models launched this time, priced at 175,000-218,000 yuan after subsidies.

So far, the development of the automobile industry has shown a major change that has not been seen in a hundred years, and major car companies are facing the dual challenges of transformation and upgrading. In the midst of the great changes of electrification, networking, intelligence and sharing, every automobile company hopes to find its own development direction.

Especially in the field of electrification, with the rapid growth of sales and the hot enthusiasm of consumers to buy cars, electrification has become a "place of soldiers" for major car companies to exert efforts and compete.

In the face of the wave of electrification sweeping the world, Dongfeng Honda actively promotes the electrification process on the basis of in-depth insight into the needs of users, and is committed to rejecting "one trick" with advanced electrification products and technologies to further expand the possibilities of people's movement and life.

On April 26, Honda's first pure electric model in China, Dongfeng Honda e:NS1, was officially released and listed, with a total of 4 models launched, priced at 175,000-218,000 yuan after subsidies, demonstrating Dongfeng Honda's attitude and determination to fully embrace electrification, attracting the attention and discussion of many people.

"E:NS1 is the culmination of Honda's technology, quality and innovation in the era of electrification, which not only represents the future development direction of Honda's electrification, but also undertakes the shaping mission of Honda's new pure electric vehicle brand e:N, but also the accelerator and booster of Dongfeng Honda's full electrification." Zheng Chunkai, executive deputy general manager of Dongfeng Honda, introduced.

As Zheng Chunkai said, as Honda's first pure electric model in China and also Honda's first pure electric SUV in the world, Dongfeng Honda e:NS1 not only maintains Honda's consistent advantages in power and handling, but also has more innovation in the field of technology and design.

The reporter learned that the new car is equipped with a new intelligent and efficient pure electric architecture "e:N Architecture F", which integrates high-power motors, high-density batteries, exclusive frames and chassis platforms for pure electric vehicles, with a fast start, smooth speed and flexible control.

"Coupled with the re-tuned chassis and excellent NVH performance, the Dongfeng Honda e:NS1 achieves a harmonious balance between 'driving pleasure' and 'ride comfort'." Zheng Chunkai introduced.

At the same time, thanks to the first-end Honda CONNECT 3.0 exclusive version of the pure electric vehicle, the Honda SENSING system and the intelligent digital cockpit, Dongfeng Honda e:NS1 is defining the new value of electric mobility with excellent intelligent technology performance.

At the press conference, Zheng Chunkai revealed that Dongfeng Honda e:NS1 adopted a new design language - "e:N Design", with the design concept of "one touch of the future", the shape is simple and sharp, and the e:N series symbolic new car logo is used.

At the same time, the new car also adds a full sense of life "Heart beat heartbeat interactive lamp language", in the charging process with a variety of light expressions, further increase the fun of people driving.

In addition to product strength upgrades, Dongfeng Honda e:NS1 is also at the forefront of creativity in terms of marketing methods. It is reported that at the e:NS1 listing conference, Dongfeng Honda for the first time to the sense of science and technology "meta-universe" as the scene, through the virtual digital people through time and space, to create an immersive technology audio-visual experience, leading consumers to deeply perceive the charm of Dongfeng Honda e: NS1.

In order to bring users a new car purchase experience in the era of electrification, Dongfeng Honda has also strengthened online and offline linkages, providing convenient and intimate services around consumer life cycle service scenarios through global marketing such as Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour.

"With advanced manufacturing technology and strict quality control standards, Dongfeng Honda has firmly established the industry quality benchmark and won the recognition of 7 million users in China." e:NS1 continues the high level of Dongfeng Honda's 'ingenuity and quality' in terms of quality and reliability, bringing users peace of mind and safety driving experience. Zheng Chunkai said.

In fact, Honda's actions in the field of electrification are by no means a whim. In October 2021, Honda China announced its electrification strategy in China and launched a new pure electric vehicle brand "e:N". On April 25, 2022, Honda held an online conference of the "e:N" brand, announcing the background of the birth of the "e:N" brand, brand declaration and future product planning, sounding the clarion call for full-scale electrification.

Now, with the official release of the first product of the "e:N" series, Dongfeng Honda e:NS1, Honda has since opened a new chapter in the development of electrification in China. At the same time, under the full drive of new brands and new models, dongfeng Honda's electrification transformation will also accelerate again.

According to the plan, by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Honda officials said that it will continue to inject "innovation" and "passion" into the Chinese market with high-end value experiences, and reshape the driving pleasure of pure electric models with unique values.

"With the grand debut of the e:NS1 strategic model, Dongfeng Honda will open the prelude to a new journey of electrification and further respond to users' demand for high-quality intelligent electric vehicles." Zheng Chunkai said that Dongfeng Honda never relies only on "one trick", but to use a richer electrification product matrix and services to provide users with a higher quality electrified car experience.

China Youth Daily, China Youth Network reporter Zhang Zhenqi Source: China Youth Daily

Source: China Youth Daily Travel Weekly