2021 has been a tough year for many businesses, especially in the automotive industry. Chip shortages, the impact of the epidemic, precious metal price increases and many other factors have seriously affected the survival and development of the industry. In the midst of the crisis, there are always some car companies whose development is admirable, and Dongfeng Honda is one of them. In the case of three consecutive months of chip supply due to the epidemic in Malaysia, Dongfeng Honda still achieved a remarkable sales volume of 793272 vehicles in the whole year, and won the trust of more than 6.85 million users in 18 years of entering China.
So, in the difficult year of 2021 with a steady posture, and in 18 years, harvested 6.85 million+ high-quality users, dongfeng Honda did the right thing?
First of all
"Bet" on the product
Dongfeng Honda launched the first product is CR-V, at that time, the entire domestic car market is still the world of cars, domestic users' understanding of SUVs still stays in off-road, founder modeling and fuel consumption, CR-V to take into account the comfort of the car and off-road functionality of the groundbreaking design, as well as comfortable, fuel-saving characteristics, in one fell swoop opened up the city SUV market precedent, but also opened the curtain on the vigorous development of urban SUVs. Under the leadership of CR-V, many car companies began to launch SUVs, and now SUVs occupy half of the automotive market, CR-V can be said to be indispensable.
Many consumers also know the Dongfeng Honda brand through CR-V. Of course, Dongfeng Honda will also give the most advanced power and cutting-edge technology to this model, from Earth Dream Technology to turbocharging, from traditional fuel to hybrid to the world's leading plug-in hybrid, from Honda CONNECT to Honda SENSING, the technology equipped with each CR-V has always been the most advanced in the same level, leading the market segment.
It can be said that cr-V's "opening red" has greatly improved the brand power of Dongfeng Honda, and then, star products such as Civic and XR-V have arrived one after another, which has further promoted the steady development of Dongfeng Honda.
The market is the most convincing, with CR-V selling more than 222,300 units in 2021, ranking first in annual joint venture SUV sales. The A-Class Sports Model's benchmark Civic sold more than 166,100 units in the whole year, setting a benchmark for A-Class Sports models. The XR-V sold 191,400 units in the whole year and won the title of the annual joint venture small SUV.
secondly
Reliable quality empowerment
High-quality products are the key to the long-term development of enterprises and winning users, and Dongfeng Honda is simply "doing whatever it takes" in the quality control of its models.
For example, in the three existing factories of Dongfeng Honda, they all have a production workshop with complete processes from stamping and welding to assembly and testing, and a car from parts to the overall off-line, and the entire manufacturing process is completed under the controllable standard process and the strict quality management system.
For example, in terms of body safety, Dongfeng Honda's vehicles use FUNTEC technology in large quantities, and use the unique ACE safety body structure, and the crew compartment uses high-strength steel, which greatly improves the safety performance of the vehicle.
Dongfeng Honda's famous "three noes" principle of "not accepting defective products", "not manufacturing defective products" and "not flowing out of defective products" has made its products withstand the test of the market. CR-V, Civic, XR-V, Alexand and other models have stable vehicle performance and durable quality, which are well known in the hearts of users. The number one in the J.D. Power IQS new car quality survey and the first place in customer satisfaction in the automotive industry are the best examples.
again
All-round electrification
As mentioned earlier, Dongfeng Honda opened the domestic market with CR-V, and then the continuous hot sales of star products such as Civic, Ai Lishen, XR-V, etc. have allowed it to reap many dividends in the era of internal combustion engines.
In the face of the current wave of electrification in full swing, Dongfeng Honda has also been prepared. Since Dongfeng Honda released the "Looking to the Future" new energy brand strategic plan at the Guangzhou Auto Show in 2018, it has begun to accelerate into the fast lane of electrification.
In 2019, we will not only launch the first pure electric vehicle X-NV, but also build the industry's first hybrid family of "SUV + sedan + MPV" full vehicle series. In 2021, the listing of CR-V Sharp Hybrid e+ has ushered in the hybrid 2.0 era of oil-electric hybrid and plug-in hybrid. At present, Dongfeng Honda is the first car company in the industry to cover all categories of cars, SUVs and MPVs, including hybrid, plug-in hybrid, pure electricity electrification family.
But some people may say that compared with the new forces, the proportion of dongfeng Honda's new energy vehicles is still low, but the author believes that this is precisely its follow-up strong growth point. It should be known that electrification is not equivalent to pure trams, hybrids are also electrified models, and a hybrid vehicle also has batteries, motors, and electronic controls, and the technical threshold is much higher than that of pure trams. Honda's technical advantages in the field of hybrid technology are obvious to all, so far, the global cumulative sales have exceeded 2 million vehicles, but there has not been any case of battery combustion, leakage, electric shock accidents, which can show the safety and reliability of its three-electric technology.
It is worth mentioning that on October 13, 2021, Honda announced to the outside world five new pure electric vehicles of the new pure electric vehicle brand "e: N" and e: N" series at the electrification strategy conference, and announced that by 2030, the sales volume of pure electric vehicles and fuel cell vehicles will reach 40%, including Honda's first pure electric car in China, e: NS1, which will be put into production by Dongfeng Honda.
As a master of Honda's technology, quality and innovation in the era of electrification, e:NS1 is just a beginning of Dongfeng Honda in the field of pure electricity, and I believe that Dongfeng Honda's next all-round electrification road is more exciting.
Write at the end
How easy is it to succeed? Especially in the context of economic downturn and turbulence in the external situation. Dongfeng Honda's steady development does not just rely on opportunities. Having a safe and reliable quality, and making full technical preparations, while creating products that users really need in the direction of development, may be the key to the high-quality development of Dongfeng Honda, and it is expected that its next journey will be more exciting.
Source: City Evening News all-media reporter Zhang Dawei
Editor:Liu Yanbing Editor-in-chief:Zhao Shuangxue Reviewer: Wang Shaozhong