With no actors and no script, GUANGQI Honda released an 8-minute emotional short film of the owner's emotion on Valentine's Day - "Departure is the Champion". In the form of a documentary, this short film integrates the real life of the owner into it for a vivid interpretation, focusing on the theme of "dream, is the starting point, and the starting point is the champion", interpreting the love spirit of countless "Guangben fans" for life.
Of course, this short film is also a true confession issued by GUANGQI Honda to the owners of 9 million Guangqi Honda after reaching a cumulative production and sales record of 9 million units, and a footnote to its 24-year development history in China. At the same time, for GAC Group, GAC Honda's 9 million will also set an example for its other brands in terms of sales growth and user service improvement, helping the Group achieve the goal of "15% year-on-year increase in production and sales" in 2022.
Founded in 1998, Guangqi Honda has the first automotive R&D organization in China to be independently invested by a joint venture and operated in an independent legal person mode, and has the ability to independently develop the whole vehicle, including concept design, styling design, vehicle prototype, actual vehicle testing, and parts development. So far, GUANGC Honda has successfully launched a number of star models such as Fit, Accord, Odyssey, Lingpai, Binzhi and so on, and "hot on the market" is the true portrayal of most of GUANGQI Honda's products.
In March 1999, gagac honda's first model, the sixth generation accord, officially rolled off the production line, and at this point, starting from an annual output of 10,000 units, GAC Honda began its own rapid development path: the first million production and sales took 8 years, the second million production and sales took 3 years, and the ninth million production and sales took less than 14 months. The development process of this speed-up is also a victory of the "broad model" of "less input, fast output, and rolling development".
In the past 2021, due to the dual impact of the epidemic and the supply chain, guangqi Honda's cumulative sales still reached 780,266 units, of which the cumulative sales of accords reached 201,300 units, ranking second in China's B-class car sales; Odyssey's annual sales reached 43,400 units, an increase of 2.6% year-on-year; Fit's annual sales of 96,300 units, an increase of 53.8% year-on-year; Haoying's annual sales of 166,200 units, an increase of 6.4% year-on-year Binzhi's annual sales volume was 173,900 units, an increase of 15.6% year-on-year; Guandao's cumulative sales volume was 40,000 units; and the cumulative orders of the new grid in the two weeks of listing exceeded 10,000 units, helping the brand to actively deploy in the A-class car market.
Volkswagen Kanche believes that the outstanding results of Guangqi Honda in 2021 are due to the product itself on the one hand, and on the other hand, from the "user-centric" service tenet of Guangqi Honda. Becoming a "brand that customers love and actively choose", but also to become a "brand that can accompany customers for a lifetime", is the concept that GUANGQI Honda has always adhered to.
Through this concept, an indescribable bond has also been formed between the owner of GUANGC Honda and GAC Honda, just as shown in the short film "Departure is the Champion". Through different creative activities to meet the different needs of performance players, posture players and life masters, we have created a series of highly representative brand culture IP such as Manic Dream Festival, Dream Racing Team, Dream Peer Club, etc., and strive to achieve spiritual resonance, create synchronization, value leadership, and open up a new cultural ecology built by brands and users, which is Guangqi Honda's dedication to "to the vast and subtle".
At the same time, with the concept of creating value for users, GUANGQI Honda also won the first grand slam in 2021 in four categories: J.D. Power SSI (Sales Satisfaction), CSI (After-sales Satisfaction), IQS (New Vehicle Quality), and DAS (Dealer Service Satisfaction).
It is not difficult to find that from the high-quality standardization of the 1.0 era, the efficiency optimization of the 2.0 era, to the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, GUANGQI Honda is taking people and cars as the dual core, providing users with a high-quality experience of the whole life car cycle by spanning the experience value of upgrading, and realizing the creation of a better life with more car owners. At present, the number of members of the "FUN Club" of GUANGC Honda's membership platform has exceeded 3.5 million, while the GUANGQI Honda APP has been promoted since August 2021, with 1.75 million registered users.
Today, standing at the new starting point of 9 million cumulative production and sales, Guangqi Honda has set a sales target of "guaranteeing 900,000 units and challenging 1 million units" in 2022. Judging from the current brand development plan, the path to reach it has been very clear, on the one hand, the star models such as Accord, Haoying, and Odyssey have performed eye-catching, and the style has also supported the brand's burden of entering the A-class car market, and the product line covered by full power is very rich, on the other hand, the comprehensive acceleration of electrification transformation will also provide stronger help for Guangqi Honda.
According to the plan, in 2022, GUANGC Honda plans to launch no less than 4 new cars, including a new Odyssey, the first H-standard pure electric model e:NP1, a mid-term redesign of Haoying and a new SUV. Among them, the introduction of the first pure electric vehicle of the e:N series, e:NP1, means the beginning of a new era in guangqi Honda's electrification business.
Yuan Xiaohua, deputy general manager of Guangqi Honda, said, "As a key year for entering a new stage, Guangqi Honda will further expand intelligent applications, accelerate digital transformation, and seize a new highland of industry informatization. "In the future, Guangqi Honda's focus is to enhance the value of goods, experience value, retention value, and co-creation of cultural value, accelerate the transformation of electrification, and move towards the goal of accumulating tens of millions of production and sales."
Kanche said:
Guangqi Honda, which has entered the Chinese market for 24 years and has accumulated production and sales of more than 9 million, has formed an all-power product matrix covering naturally aspirated, turbocharged, hybrid, plug-in hybrid and pure electric, realizing the coverage of all categories of cars, SUVs and MPVs, and has also effectively expanded the intelligent travel ecology through the continuous improvement of Honda SENSING safety super sense intelligent driver assistance system and Honda CONNECT 3.0 intelligent guide interconnection system. All of the above has undoubtedly become the biggest boost for Guangqi Honda to impact 10 million production and sales. At the same time, good customer relationship and advanced service concept have also helped Guangqi Honda form a good word-of-mouth communication among users, laying a stable market foundation for its impact on the next stage of the goal.