"Always for people, always thinking about people. Bringing them joy through technology is the real technology. "The power of the Honda Dream never seems to have changed. As a technology-driven enterprise, providing users with products that exceed expectations, highlight personality, and are advanced and reliable has always been the original intention that Honda has always adhered to since its birth, and naturally has become a script for Guangqi Honda to plan the future and weave dreams again as a connection with it.
On Valentine's Day on February 14, GUANGQI Honda used a new car owner story documentary "Departure is a Champion" that condensed the dream-building posture of thousands of car owners, to emotionally confess to 9 million dreamers. And this documentary, which is completely interpreted by the owner of the car, just interprets the love spirit of countless "Broad Fans": dreams are the starting point, and the starting point is the champion!
Start is the champion! "On 9.6 million square kilometers, there is one H star in every 160 people. They go far away for love, and they have no remorse. ”
We always say that we want to return the interpretation of the young to the young, but to this day, whether the power at stake is transferred to the past or not, please do not roughly define the young, which is what every car company that tries to resonate with it insists on.
Therefore, every time GUANGQI Honda resonates with the owner of the same frequency, it is not only promoted by the fiery faith and dreams, but also in its own way, it will transform into an industry vane, condensing a powerful force to convey the real cultural charm and inspire more people to join the construction of local automobile culture. For Guangqi Honda, everyone who is ordinary and great deserves to be praised.
"From exploration to pursuit, there are final results, much like a process in life, which is the biggest joy that playing with cars brings me." Wang Chao, the owner of the Audi racing car, changed his career path for the love in his heart, quit his stable job in the system, and started his favorite tourism industry. His road to chasing his dreams is not a smooth road, but for the sake of his dreams, he bravely stepped out of his comfort zone, and every time he set off, he had a new vision.
Wang Chao, the owner of the Audid racing car: "I just want to be different from others at the first time." ”
"Start with your feelings and follow your inner feelings." Tang Yingbo, the owner of the Accord, insisted on practicing the street dance BREAKING despite suffering from synovitis and lumbar disc herniation. The classic Accord that accompanied him throughout his entrepreneurial experience witnessed his countless days and nights of sweating for his dreams. Because of love, so insist, because of persistence, so more love!
Tang Yingbo, the owner of the Accord car: "Start for the feelings and follow the feelings in your heart." ”
Dare not dare to be afraid, set off to be the champion! Guangqi Honda's 9 million owners have a very similar spirit of championship, they dare to dream, dare to think, dare to do. They never give up hope in ordinary life like grit, and bloom their dreams that shine like a galaxy with love. They are brave and never defeated, even if the outside world does not understand and do not flinch, embracing change, creating and refreshing their own records on the way out again and again.
Yes, different eras have different dreams, but we always firmly believe that the dream is changing, and the original intention of Guangqi Honda to accompany users to pursue their dreams is unchanged. In February 2022, Guangqi Honda entered a new historical moment of cumulative production and sales of 9 million units. On the road of dreaming together, GUANGQI Honda deeply feels the strength, love, faith and all-out efforts of countless users for their dreams.
And this 9 million trust and support has also given Guangqi Honda greater courage. Always do not forget the original intention of "user-centric", under the blessing of love and the power of dreams, Guangqi Honda has also been setting out to accompany car owners and fans to continue to innovate and surpass with sincerity, and create a wonderful record that belongs to each other.
Of course, this "brand original intention" also supports Guangqi Honda to create many "firsts" in the industry: the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model, and the first to hold vehicle-to-vehicle crash tests and pedestrian protection crash tests in China.
Especially in terms of user communication, Guangqi Honda has done its best, with both the insight of the forerunner and the persistence of "to the vast and subtle". On the one hand, Guangqi Honda embraces a broad and lofty dream, on the other hand, it also pays attention to and respects every car owner, pursues the ultimate details, has insight into the needs of "every you", and supports the dream of "every you".
"You have love, I have a track", "You have a dream, I have a stage", for different crowd positioning, GUANGQI Honda uses a variety of creative activities to meet the different needs of performance players, posture players and life masters, and strives to achieve spiritual resonance, create synchronization, and value leadership.
From the high-quality standardization of the 1.0 era, the efficiency optimization of the 2.0 era, and the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, Guangqi Honda takes people and cars as the dual core, spans the upgrade experience value, provides users with a high-quality experience of the whole life car cycle, and realizes the creation of a better life with more car owners. At present, the number of members of the "FUN Club" of GUANGC Honda's membership platform has exceeded 3.5 million, while the GUANGQI Honda APP has been promoted since August 2021, with 1.75 million registered users.
What's more, in order to maximize customer connection and not be satisfied with the first Dream Festival, GUANGQI Honda has also built this "fan feast" into a phenomenon-level brand culture IP, achieving scale and creative upgrades for three consecutive years; not satisfied with only establishing a regular car friend organization, GAC Honda has set up a dream peer Club, which has gathered the top celebrities of the track and trend culture to help the development of China's local automobile culture.
In addition, Guangqi Honda has also set up the largest private team, the Dream Team, to realize the dream of the TOP international professional track for riders. These pioneering activities, because they fully meet the needs of users, attract more and more enthusiastic "Guangben fans" who pursue their dreams, and GUANGQI Honda owners from all walks of life have gradually formed a huge car owner circle culture and fan system, and GUANGQI Honda has opened a new cultural ecology built by brands and users.
So far, Guangqi Honda has always firmly believed that the user relationship is only carried out when it is carried out, not when it is completed. Guangqi Honda has reached a new starting point of 9 million units of cumulative production and sales, and has also deeply engraved user thinking in the brand's genes, building a strong "moat" for itself. Next, Guangqi Honda will continue to be the most powerful and warm "dream companion", and continue to work with 9 million "H star people" to start the championship!