"On 9.6 million square kilometers, there is one H star for every 160 people." On February 14, the online premiere of the GUANGC Honda owners' story documentary "Departure is the Champion", at the same time, GAC Honda entered a historical moment of accumulated production and sales of 9 million units.
9 million is a huge number, if 9 million cars are connected end to end, you can circle the earth; if you put 9 million cars together, it takes 1,000 million tons of ships to transport. Guangqi Honda can complete the evolution from zero to 9 million units in 24 years, of course, it is not easy. The documentary "Departure is The Champion" is actually a metaphor for the champion spirit that Guangqi Honda has consistently adhered to for the past 24 years. It is the original intention of constantly challenging higher goals that makes GUANGC Honda frequently break "records". In fact, in the 24 years of development, GUANGQI Honda has indeed played an irreplaceable role in the development of China's automobile industry, becoming an important force in promoting the development of China's automobile industry, creating many "firsts" in the industry, and achieving many "most".
Mass production in 9 months
Guangqi Honda was founded 24 years ago, in 1998. In 1998, China's auto market lagged far behind the world, still in a state of difficulty in just breaking the closure. In 1997, China sold only 1.56 million vehicles, which is not as good as south Korea next door, and is only a fraction of Japan's automobile production.
At that time, the Chinese market was constrained by a strict planned economy, with long decision-making and low efficiency. At that time, not to mention a Sino-foreign joint venture automobile factory, even a much smaller soap factory, could not complete the approval procedures without a few years, and it often took a year or even several years from the establishment of the factory to the product off-line.
However, Guangqi Honda taught a classic lesson to the closed environment at that time with its super high efficiency.
On July 1, 1998, Guangqi Honda Automobile Co., Ltd. was formally established (Guangzhou Honda, the same below), and less than a year later, on March 26, 1999, Guangqi Honda Automobile Co., Ltd. held a "Celebration ceremony for the launch of the GAC Honda Accord sedan" in the final assembly workshop, which marked the beginning of the mass production stage of GAC Honda Automobile Co., Ltd.
Even considering that Guangqi Honda already had ready-made plant equipment when it was founded, even if the models at that time were also taken from the company, it took only 9 months from the establishment of the company to mass production, creating a record for the fastest automobile production in China's history at that time.
The high efficiency and fast pace of Guangqi Honda have taught a vivid lesson to the slow-paced and inefficient automotive industry, and also provided a fresh model for latecomers, promoting the efficient development of China's automotive industry.
"Start and be in sync with the world"
Before the arrival of Guangqi Honda, China's auto industry was not only small in scale, but also very technologically backward, at least two decades behind the global market. At that time, the most popular models on the market were the Santana and jetta, which lagged the market by at least two generations and had long been discontinued in other countries around the world. Another domestic model worth mentioning, Xiali, is also far behind the times in technology.
At that time, the market environment was not friendly, China's economy was backward, the people's income was low, the automobile market was small, and the import tariffs on automobiles were very high. Various factors have led to multinational companies are not willing to import the latest models into The country, because even models such as Santana and Jetta, which are several years or even more than a decade behind the world, are much more advanced than the domestic models at that time, and multinational companies have no need to import advanced models, and at the same time can dig deep into the surplus value of old models.
It was Gaga Motor Honda that broke this "industry rule", when the first model imported by GAC Honda was the sixth generation accord, which was a model produced by Honda globally, and it was also the latest and most technologically advanced mid-to-high-end car in the domestic market, and it was also the first model of global synchronization technology in the Chinese market at that time, so that the Chinese automobile market, which was several generations behind the world, obtained the first global synchronization treatment.
At that time, the advertising slogan of the domestic Accord was "starting, synchronizing with the world", which left an indelible impression on the automobile market at that time and entered the history of the development of China's automotive industry.
In addition, it is worth mentioning that because the domestic sixth-generation Accord technology is advanced, far more than the domestic competitors at the same level, the supply of new cars is in short supply after the listing, and even the grand situation of consumers queuing up to buy cars at a higher price has also been a hit. The success of Guangqi Honda has also stimulated other domestic car companies to put into production models with advanced technology levels, objectively promoting the development of China's auto market, and Chinese consumers can also share global synchronous models with global consumers.
The first to introduce a "four-in-one" special sales model
Not only in terms of manufacturing and technology, GUANGC Honda leads the industry first, in terms of after-sales service, GAC Honda also introduced an international advanced service model, and laid a new model for China's automotive after-sales service.
Before Guangqi Honda entered, China's auto aftermarket was relatively chaotic, and people bought car owners to go to hypermarkets. At that time, Beijing's famous Asian Games Village automobile market was a typical representative, and all kinds of car bug dealers would stack different models of various car companies with complex brands, stack them together like stalls, and let people choose, just like today's second-hand car market. As for after-sales service and maintenance, the eight immortals across the sea have their own abilities, lacking a formal and standardized channel.
After the establishment of Guangqi Honda, it quickly introduced the "four-in-one" special sales service model with advanced concepts, and opened the first 4S store in the country in 1999.
Compared with the mixed hypermarket model at that time, Guangqi Honda's 4S store is spacious and bright, the process standard, the service is formal, compared with the car store like the big car store at that time, Guangben 4S directly upgraded to the star hotel, greatly improving the service capacity and consumer experience. Under the demonstration of Guangqi Honda, China's automobile market has rapidly entered the 4S era, and today there are tens of thousands of 4S stores throughout the country, the earliest source is Guangqi Honda.
The first one performed a pedestrian protection crash test
In terms of auto safety, especially in pedestrian protection, GAC Honda is also a pioneer.
In the past for a long time, the domestic automobile safety test stayed at a very basic level, people's safety evaluation of the car, basically is "with the eyes to see, with the hands to touch, or with the ears to listen", as well as after the accident to see the degree of damage to the vehicle, the lack of a scientific system of analysis specimens. The safety test of the manufacturer also stays in the internal scope, and the results and results are basically not disclosed to the public, which leads to the safety performance of Chinese-made cars and consumers' attention to car safety being significantly lower than normal.
On August 23, 2009, at the Collision Laboratory of the China Automotive Technology and Research Center, an eighth-generation Accord sedan, which applied a number of techniques that help reduce pedestrian injury, crashed into a dummy simulating crossing the road at a speed of 40 kilometers per hour. Because previous similar experiments were basically blank in China, this crash test is called the "first collision in China" for pedestrian protection.
It is through this public crash test that the society's attention to automobile safety and pedestrian protection has been greatly enhanced, and automobile safety has also become an important reference element for consumers to buy cars. After Honda's first collision in China, more and more car companies have followed the example of Guangben, paying more and more attention to automobile safety, and actively conducting various safety crash tests, and the safety performance of Chinese cars has entered a new level.
Write at the end
In the past two decades, China's automotive industry has gone through a century of developed countries, not only becoming the world's first in terms of sales scale, but also in terms of technology, quality, safety and service concept, it has also been at the forefront of the world, which is inseparable from the contribution of forerunners such as Guangqi Honda. Guangqi Honda has also become a key force in China's automotive industry because of its key actions at a critical moment in the development of China's automotive industry, and 9 million units is a milestone and a new beginning for GAC Honda.