"On 9.6 million square kilometers, there is one H star in every 160 people. They go far away for love, and they have no remorse. On February 14, Valentine's Day, Guangqi Honda's new owner story documentary "Departure is The Champion" premiered online.
In February 2022, GUANGQI Honda entered a historic moment of cumulative production and sales of 9 million vehicles. On the road of dreaming together, GUANGQI Honda deeply feels the strength, love, faith and dedication of users. Always do not forget the original intention of "user-centric", under the blessing of love and the power of dreams, Guangqi Honda has also been setting out to accompany car owners and fans to continue to innovate and surpass with sincerity, and create a wonderful record that belongs to each other.
Starting to be a champion is the ultimate pursuit of love and dreams, and it is also a spirit of challenge that constantly surpasses. Guangqi Honda's "Departure is the Champion" in this film, are all real car owners.
"From exploration to pursuit, there are final results, much like a process in life, which is the biggest joy that playing with cars brings me." Wang Chao, the owner of the Audi racing car, changed his career path for the love in his heart, quit his stable job in the system, and started his favorite tourism industry. His road to chasing his dreams is not a smooth road, but for the sake of his dreams, he bravely stepped out of his comfort zone, and every time he set off, he had a new vision.
"Start with your feelings and follow your inner feelings." Tang Yingbo, the owner of the Accord, insisted on practicing the street dance BREAKING despite suffering from synovitis and lumbar disc herniation. The classic Accord that accompanied him throughout his entrepreneurial experience witnessed his countless days and nights of sweating for his dreams. Because of love, so insist, because of persistence, so more love!
Dare not dare to be afraid, set off to be the champion! Guangqi Honda's 9 million owners have a very similar spirit of championship, they dare to dream, dare to think, dare to do. They never give up hope in ordinary life like grit, and bloom their dreams that shine like a galaxy with love. They are brave and never defeated, even if the outside world does not understand and do not flinch, embracing change, creating and refreshing their own records on the way out again and again.
9 million "Guangben fans" with love and persistence, so that the original abstract word of dreams, become concrete and real. Countless Guangqi Honda car owners use their own stories to tell the outside world that every ordinary person can live an extraordinary life, regardless of age, regardless of gender, as long as they start for the love in their hearts, they are the champions of their own lives!
Starting is the championship, which is the spiritual character of 9 million owners of Guangqi Honda, and this "soul encounter" also provides impetus for Guangqi Honda to continue to challenge itself better.
Over the past 24 years, Guangqi Honda has not forgotten its original intention, truly understood the needs and thoughts of users, landed "user-centered" into the value chain of the whole life cycle of user car life, provided products and intimate services that meet the market demand for 9 million users, and opened up a new horizon of car life.
This "brand intention" also supports Guangqi Honda to create many "firsts" in the industry: the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model, and the first to hold vehicle-to-vehicle crash tests and pedestrian protection crash tests in China.
In terms of user communication, Guangqi Honda has done its best, with both the insight of the forerunner and the persistence of "to the vast and subtle". On the one hand, Guangqi Honda embraces a broad and lofty dream, on the other hand, it also pays attention to and respects every car owner, pursues the ultimate details, has insight into the needs of "every you", and supports the dream of "every you". "You have love, I have a track", "You have a dream, I have a stage", for different crowd positioning, GUANGQI Honda uses a variety of creative activities to meet the different needs of performance players, posture players and life masters, and strives to achieve spiritual resonance, create synchronization, and value leadership.
From the high-quality standardization in the 1.0 era, the efficiency optimization in the 2.0 era, and the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, GUANGQI Honda takes people and cars as the dual core, spans the value of upgrading experience, and provides users with a high-quality experience of the whole life car cycle. At present, the number of members of the "FUN Club" of GUANGC Honda's membership platform has exceeded 3.5 million, while the GUANGQI Honda APP has been promoted since August 2021, with 1.75 million registered users.
Shouzheng innovation to the future, it is the original intention of constantly challenging higher goals, so that Guangqi Honda frequently breaks the "record", the original "circle", and continues to create a precedent in the industry.
For example, not satisfied with the first Dream Festival", GAC Honda has built this "fan feast" into a phenomenon-level brand culture IP, achieving scale and creative upgrades for three consecutive years; not satisfied with only establishing a regular car friend organization, GAC Honda has set up a dream club, which gathers the top celebrities of the track and trend culture to help the development of China's local automobile culture.
In addition, Guangqi Honda has also set up the largest private team, the Dream Team, to realize the dream of the TOP international professional track for riders. These pioneering activities, because they fully meet the needs of users, attract more and more enthusiastic "Guangben fans" who pursue their dreams, and GUANGQI Honda owners from all walks of life have gradually formed a huge car owner circle culture and fan system, and GUANGQI Honda has opened a new cultural ecology built by brands and users.