Dreams still have to be had, in case they come true.
The last time I heard this sentence was in a recent post-match interview with Winter Olympic champion Xu Mengtao. As the elder of the Four Dynasties of the Winter Olympics and a freestyle skiing aerial skill athlete whose meniscus has been cut off 70%, Xu Mengtao spilled his blood on the jumping platform and finally won the championship in his fourth Olympic Games and won a Grand Slam. And although we, as ordinary people, do not have such a big stage as the Olympic Games for us to sweat for our dreams and cheer for victory, but the dream is still worth our follow-up. Because the flash is like you, someone can always see it, maybe it is the side of the car you control.
Users as the protagonist, anyone can become a "champion"
I believe that the Valentine's Day on February 14 is still vivid in your eyes, or sweet, or profound, or forced to "eat dog food", but in the eyes of Guangqi Honda, this Valentine's Day is also a hot moment for all dreamers. On the same day, guangqi Honda owners' story documentary "Departure is the Champion" premiered online, eight-minute movie clips, completely interpreted by the owner of the story link, different stories interspersed back and forth, the rhythm is very brisk, the owner used the first-person form to interpret what is the spirit of love: the dream as the starting point, and the departure, is the champion!
In the movie, there are Audi racing owners who resigned for their dreams and pursued their dream careers, there are also Accord owners who are still chasing floor dance skills due to injuries, and There are Still positive and optimistic about life after recovering from serious illnesses, in their respective lives, with Honda models as the support point, completely different lifestyles, constructing the unique car culture of H Star people, which is also the unique feeling of Guangqi Honda for 24 years.
From childhood to the continuous struggle in society, everyone has always been pursuing difference in their hearts. However, due to the world's entanglement, it often becomes a member of the drift. And in the face of the track of life, whether it is life, work, hobbies, etc., as long as you press the "start" button, the motivation will naturally follow, and it is only a matter of time to be your own champion. This is the spirit of love that Guangqi Honda has always passed on to users, and it is also the core of the culture that its users have been pursuing and disseminating.
The reason why it can show the brand's more colorful car culture from the user's point of view, GUANGQI Honda's huge user base is the first necessary condition. Standing at the beginning of the second life year, GAC Honda ushered in the glory moment of 9 million users, with the continuous deepening of the Chinese market, GAC Honda has a variety of power modes such as naturally aspirated, turbocharged and plug-in hybrid, pure electricity, etc. In terms of models, it also includes models in multiple market segments such as cars, SUVs, MPVs, etc., and there are explosive models in various fields, and the factory is hot selling is also the norm for GAC Honda.
Behind the achievements of 9 million, Guangben successfully exported brand culture
Although compared with the "10 million vehicles" of more manufacturers and even the "20 million vehicles" of some large manufacturers, the 9 million vehicles of Guangqi Honda are not much, but in addition to the continuous rise of the numbers, we are looking at the deeper meaning emitted by a car company on the road to growth, or the history of the industry. Human society, which has escaped the most primitive industrial development, needs not only to be comforted rationally, but also to be stimulated emotionally.
In fact, the broadcast of the documentary "Departure is the Champion" is only a microcosm of the car culture contained in Guangqi Honda, and in the hearts of "Guangben fans", the connection between the car and them has also been more comprehensively reflected in the annual Dry Dream Festival. Since the first Dry Dream Festival in 2019, even if the number of participants has been affected by the epidemic to a certain extent, this has not affected the enthusiasm of Guangqi Honda and its users for this feast.
At the party of the Dry Dream Festival, down to 10 years old +, up to 50 years old +, in the face of car culture, modification views, Honda car series, etc., he did not hesitate to express his views. Because of a car, or a brand, driving thousands of miles to a grand event, this is the best interpretation of "starting is the champion".
The close relationship also allows GUANGQI Honda to form a bond between users and users, whether it is to show the daily life of users and brand models through film shooting techniques, or a series of creative performance challenges at the Dry Dream Festival, as well as a series of brand culture IP developed by Guangqi Honda, such as Dream Racing Team, Dream Peer Club and so on. Through the above methods, GUANGQI Honda has truly built a complete cultural ecology between the brand and its various model users.
The greatest significance of the inheritance of culture is that it is not only a matter of one generation, but also the inheritance of several generations in a family, and there are not a few users who inherit Honda feelings from their parents at the Dry Dream Festival. At that time, when the fourth generation of Fit was displayed in front of users with a new attitude, although the post-80s users had a slightly disgusted eye, they could not stand the "true fragrance" remarks of the post-90s users. At this time, I have to sigh that Guangqi Honda has established its own unique feelings in the output of models again and again.
Write at the end:
In the current network society that has begun to prevail since blackness and self-deprecation, funeral culture has begun to prevail, and "social animals" have become synonymous with everyone, but in fact, in our hearts, we all aspire to become the focus and be "champions". In the cultural dissemination of many car companies, film shooting is actually a relatively common means, but the difference is that in the system of Guangqi Honda, the film is only a subtle point, and after seeing the "point" to "face", we find that the brand culture behind it is more worthy of our attention, and the attitude of loving and achieving dreams is worthy of our eternal follow-up.